The mobile entertainment market seems to be turning into a real opportunity with revenues set to rise to $52.8 billion according to a new report by IE Market Research.If realised this would represent a compound annual growth of nearly 10% and mobile TV will see the biggest growth in the period says the Canadian-based provider of market intelligence services, in its Q1 2011 Global Mobile Entertainment Forecast.
“We think that the global mobile entertainment market will see significant growth over the next five year,” explained Nizar Assanie, Vice President (Research) at IEMR. “Among different categories of mobile multimedia, we expect that mobile TV will see the biggest growth in revenues over the next five years. We forecast that global mobile TV revenues (which are broadcast and unicast revenues) will increase from $2.52 billion in 2009 to $6.6 billion in 2015.”
The United States is sees as the current global hot-bed of mobile multimedia innovation both at the network and application layers. Assanie added: “US operators are about six months to a year ahead of their Western European counterparts in the launch of 4G networks. This combined with the fact that many of the world’s largest technology companies, publishers, and content distributors are also based out of the U.S. now means that the U.S. has become the launching pad for many new and innovative services in the mobile multimedia space.”
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