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Chief Executive Officer
Louis Boswell is the Chief Executive Officer of Casbaa, the Asian Video Association. As CEO, his remit is to lead the industry through championing all broad based initiatives that result in a more vibrant and healthy video ecosystem. This includes being at the forefront of industry research, supporting evolving business models, understanding the role of technology, representing the industry in conversations with regulators and taking a leading role in eliminating piracy.
Chief Policy Officer
John oversees Casbaa’s anti-piracy and regulatory activities and leads the Association’s program of engagement with regulatory officials on behalf of the pay-TV industry. He also coordinates education, legal and enforcement activities related to intellectual property. Prior to Casbaa, John spent most of his career in government relations work in Asia.
Kevin is responsible for building the speaker programme for the annual Casbaa Convention and is passionate about all things to do with TV.
Executive Director, India
Anjan leads Casbaa’s India initiatives and represents the interests of the organisation’s member companies active in India’s pay-TV and related telecoms and new media sectors. Before taking his current post, Anjan, with a journalistic background of over 20 years, was the Executive Editor of India’s largest media portal, Indiantelevision.com.
Head of Administration
Tammy is responsible for members’ relations at Casbaa as well as keeping the Association on financial track and ensuring the smooth operation of the office overall. A keen globe-trotter, Tammy gets away from it all by travelling and cooking.
Suki provides accounting assistance to the Head of Administration and Executive Office including financial reporting, analysis and reconciliation and the development of financial systems. An animal lover, Suki is proud parent to Pippy and Sam-Tung, her dog and cat.
As personal assistant to the CEO, Chief Policy Officer and Executive Vice President, Bonnie is instrumental in keeping the Executive Office organized as well as assisting in the daily operations of the Association. An avid singer, Bonnie has performed at various functions around Hong Kong.
Jane promotes the power of pay TV through research by working with agencies and broadcasters to better understand the markets of Asia. When away from the office, Jane indulges in walks in the rural areas of Hong Kong with her dog, enjoys the beach in the summer, and savouring a glass of wine with a good book, movie or, of course, a great TV programme.
A seasoned marketer,event organiser and PR specialist, Adela has more than 15 years of experience in sports media, broadcasting and digital entertainment. Her experience in running live NBA games, sponsored events, press conference and biggest scale B2B2C event in Asia has allowed her to forge a path in the creative services industry.
Assistant Manager, Events
Cherry is responsible for delegate acquisitions for all regional and local events and is the primary contact for day-to-day delegate activities and inquiries. An avid traveler, Cherry likes to meet new people and document her experiences through the art of photography.
Assistant Manager, Events
Mandy is responsible for delegate acquisition and event logistic for regional and local event. She loves outdoor activities and enjoys the sunshine. She also cherishes every moment with her family and friends.
Michaela is responsible for speaker arrangements for all regional and local events and is the primary contact for day-to-day speaker activities and inquiries. She also provides pre-event, on-site and post-event support for the team. A fan of horror movies, Michaela loves to explore nature while travelling; any scenic hikes or drives will catch her eye. She also loves reading and baking – her banana bread is the best!
Manager, Marketing & Communications
At Casbaa, Kay is responsible for marketing the association to the region and communicating its message to all stakeholders. When not at work she plays hockey and devotes time to animal rescue group, Lifelong Animal Protection Charity.
Gary is responsible for enhancing engagement levels with members through regular communication, as well as liaising with media partners and other supporters. Gary oversees all elements required to deliver partnerships including the accompanying marketing campaigns (both online and offline), operations and fulfilment. Outside the office, he loves to participate in different types of sports – especially baseball.
Director, Policy and Research
Clare Bloomfield is the Director, Policy and Research for Casbaa. As part of the Executive Office, Clare is responsible for delivering a comprehensive picture of industry regulation across Asia, along with regulatory reform and engagement with relevant governments on behalf of Casbaa members. She joined Casbaa in September 2017 having previously worked as a UK diplomat at the British Consulate-General, Hong Kong, as well as in Washington DC and Pakistan.
Regulatory Assistant Intern
As the Regulatory Assistant, Rachel assists the Chief Policy Officer and the Director of Policy and Research in organizing events and meetings, as well as researching the latest regulatory developments in the industry. Outside of work, Rachel is interested in visual art, audio storytelling and geocaching.