Research Committee

The CASBAA Research Committee recognizes the need for high-quality and compatible TV-focused media research. A priority is to educate users of research data on how to use the information effectively. This committee promotes the benefits of advertising on multichannel TV.

One of CASBAA’s key initiatives is CASBAA Advertising, an industry alliance dedicated to generating new advertising revenue streams for multichannel television across 18 Asian markets with 515 million connections.

Board Member Responsible:

  • Mark Patterson, GroupM

Chairman:

  • Sally Wu, BBC Worldwide
  • David Webb, Turner International Asia Pacific

 

Committee Members Company
E-Lin Kok A+E Networks
Ana Bautista BBC Worldwide
Amy Lau Bloomberg
Mandy Oey Bloomberg
Athena Ho Celestial Tiger Entertainment
Yu Mei Chan CNBC Asia
Aisha Jufri Discovery Networks Asia Pacific
ChuSan Yeh Discovery Networks Asia Pacific
Seth Lee Discovery Networks Asia Pacific
Aditi Guha Disney Media Distribution
Joanne Fairhead Disney Media Distribution
Rahul Thappa Fox Networks Group Asia
Pippa Schwedler Fox Networks Group Asia
Eve Chui Fox Networks Group Asia
Rix Yu Fox Networks Group Asia
Henry Robles NBCUniversal
Sobia Siddique NBCUniversal
Leonard Lim Scripps Networks Interactive
Nenita Chu Singtel
Annie Yuan Sony Pictures Television Networks, Asia
Michael Rogers Sony Pictures Television Networks, Asia
Germaine Ferguson Starhub
Jacqueline Tung Turner International Asia Pacific
Jessica Chau Turner International Asia Pacific
Kirsty Bloore Viacom International Media Networks
Heidi Lim Viacom International Media Networks
Mansi Chopra Zee TV
Jane Buckthought CASBAA
Kevin Jennings CASBAA
Mark Lay CASBAA
Christopher Slaughter CASBAA
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