Hong Kong (April 9, 2013) – Celestial Tiger Entertainment, one of Asia’s largest vertically integrated independent entertainment companies, announced today the appointment of Mickey Ong as Director, Affiliate Sales to further expand the company’s channel distribution footprint in Asia.
“We are very pleased to welcome Mickey on board. Mickey will add a new perspective to our channels sales team with his experience in both theatrical distribution and advertising sales. His wide-ranging industry contacts will also be a great asset to us as we continue the rapid momentum of our channels’ expansion,” said Ofanny Choi, Executive Vice President, TV Networks, Celestial Tiger Entertainment.
Ong, based in CTE’s Hong Kong headquarters, will be reporting to Choi. He will be responsible for driving channel distribution as well as developing and maintaining relationships with affiliates and platform partners in the Philippines, Singapore, Thailand, Cambodia, Myanmar and Vietnam. In the meantime, Annie Chan, CTE’s Director of Affiliate Sales, will continue to oversee the distribution and affiliate relations in Indonesia, Malaysia, Australia and the Greater China region.
“I am elated to join the dynamic Celestial Tiger team. I grew up watching Celestial Movies so it’s wonderful to be part of the team growing this channel as well as KIX and Thrill around the region,” said Ong.
Prior to Celestial Tiger Entertainment, Ong served as Associate Account Director at MediaCorp Pte. Ltd., the leading media company in Singapore. He was responsible for advertising sales of MediaCorp’s entertainment publications, specifically targeting the entertainment sector. From 2011 to 2012, Ong exceeded his revenue target and was the unit’s single highest revenue target holder of the year.
Before joining MediaCorp, Ong served as Senior Sales Supervisor at the Walt Disney Studios Sony Pictures Releasing (S) Pte Ltd., where he handled theatrical distribution in Singapore. During his 8-year tenure, Ong contributed to the local box office success of the Spider-Man, Pirates of the Caribbean, and James Bond 007 franchises as well as The Karate Kid.
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Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most broadly distributed 24-hour Chinese and Asian movies channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES HD, the latest Chinese movies in high definition; KIX, the ultimate in action entertainment; Thrill, Asia’s only horror and suspense movie channel; and KIX HD, featuring the best of action with a late-night dose of thrillers in high definition.
As one of Asia’s largest vertically integrated independent entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and represents Lionsgate’s television content and vast feature film library in Japan and Korea as well.
Headquartered in Hong Kong, CTE is a joint venture among Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.
