Nielsen/Twitter social TV rating

18th of December 2012: NEW YORK & SAN FRANCISCO, BUSINESS WIRE — Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the fall 2013 TV season.

“The Nielsen Twitter TV Rating is a significant step forward for the industry, particularly as programmers develop increasingly captivating live TV and new second-screen experiences, and advertisers create integrated ad campaigns that combine paid and earned media,” said Steve Hasker, President, Global Media Products and Advertiser Solutions at Nielsen. “As a media measurement leader we recognize that Twitter is the preeminent source of real-time television engagement data.”

“Our users love the shared experience of watching television while engaging with other viewers and show talent. Twitter has become the world’s digital water cooler, where conversations about TV happen in real time. Nielsen is who the networks rely on to give better content to viewers and clearer results to marketers,” said Chloe Sladden, Twitter’s vice president of media. “This effort reflects Nielsen’s foresight into the evolving nature of the TV viewing experience, and we’re looking forward to collaborating with Twitter ecosystem partners on this metric to help broadcasters and advertisers create truly social TV experiences.”

http://spinshell.tv/news/view/78231/nielsen_and_twitter_establish_social_tv_rating

Facebook preps video ads

December 18, 2012: Get ready for video ads in your news feed.

Facebook is set to unveil a new video-ad product in the first half of next year in its largest attempt to date to attract big swaths of ad dollars from TV advertisers, according to several industry executives who have been briefed on the company’s plans over the past few weeks.

Facebook is still debating several product features, but has decided on this much to date, these executives said: By April at the latest, it will offer video advertisers the chance to target video ads to large numbers of Facebook users in their news feeds on both the desktop version of Facebook as well as on Facebook apps on mobile phones and tablets.

Facebook is leaning toward capping the length of these video ads at 15 seconds — a move that could push ad agencies normally reluctant to cut down their 30-second commercials to do so. That decision could also mean that 15-second video ads would become more prevalent elsewhere on the web.

http://adage.com/article/digital/facebook-preps-bring-video-ads-news-feed/238825/

A/V anti-piracy alliance launches

December 20, 2012: The Audiovisual Anti-Piracy Alliance (AAPA), the successor body to AEPOC, the European Association for the Protection of Encrypted Works and Services (Association Européenne pour la Protection des Œuvres et services Cryptés) has been launched at the HbbTV Symposium in Paris. Plans for the revised Alliance and focus were exclusively revealed by advanced-television.com July 15.

AAPA represents the major players in the pay-TV industry, including the largest technology security vendors. The Alliance’s mission is to support the fight against piracy where this involves the development, promotion, distribution, application or use of technologies resulting in the unauthorised use of protected audiovisual content.

Building upon the work of its predecessor body, AAPA’s role is to facilitate the co-ordination of intelligence and anti-piracy activities amongst its members and to interact with EU institutions to ensure that there is effective legislation to achieve successful enforcement action.

http://advanced-television.com/2012/12/17/audiovisual-anti-piracy-alliance-launches/

TV ratings debate in India

Broadcasting firms executives say news channels reluctant to have performance data made public

Dec 19 2012, New Delhi: There is more to the row over withholding television ratings by TAM Media Research, which were to have been released on Wednesday, than meets the eye.

Top executives of at least three broadcasting companies admitted that the News Broadcasters Association, which has the main national news channels as its members, was reluctant to have performance data made public before phase two of digitization was complete. Unlike the first phase in which the four metros were digitized, the second phase will cover 38 cities by 31 March.

Television viewership monitoring agency TAM issued a statement on Wednesday morning that it was delaying the release of the data in accordance with a request by the ministry of information and broadcasting “in concurrence” with the Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI), and the Indian Society of Advertisers (ISA).

Read more at Live Mint

CASBAA Upfronts Hits Jakarta

Jakarta, 18 December 2012 – CASBAA ended its TV Upfronts tour of Southeast Asia with its final event of the year in Jakarta, Indonesia on December 13, 2012. Held in association with Campaign Asia-Pacific and in-market partner First Media, exclusive screenings by Pay TV networks for over 100 media buyers, agencies and clients promoted the benefits of multichannel TV advertising and presented the best of the upcoming programming from regional networks across the region.

“CASBAA’s successful series of TV Upfronts have brought the message of multichannel TV advertising to Asian cities including Singapore, Bangkok, Kuala Lumpur, Hong Kong, Manila and now Jakarta,” said Christopher Slaughter, CEO, CASBAA. “With Asia Pacific being the engine room for global growth, it is only fitting our final stop in 2012 is Indonesia, a market with enormous development potential in the region.”

During his welcome remarks, Peter F. Gontha, Executive Chairman, First Media, said: “CASBAA’s TV Upfronts is a good event for us where we can get experience through interacting with all the players in the industry and engage and connect among media buyers to further drive the business and advertising values in the Pay TV market.”

The audience included representatives from Activate, Advantage, Aegis Media, Dentsu, Group M, Kaswall, Maxus, Mediacom, MEC, Mindshare, MPG, OMD, Pratama Communications, Starcom Media Vest Group, and UM along with clients including BCA, Honda, Kalbe Nutritionals, L’Oréal Indonesia, Mayora Indah, Mead Johnson, PermataBank, Bank Danamon Indonesia and Prima Food.

Participants were treated to a showcase of high-value content from BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, History and Sony Pictures Entertainment.

Keynote Speaker, Stephen Liestyo, Consumer Banking Director at Bank International Indonesia noted that “Pay TV delivers highly targeted advertising: the right product delivered to the right segment, providing more relevant viewers for the amount of advertising dollar spent. At the same time award winning shows and sophisticated news broadcasts support an advertiser’s image branding.”

“This event is very useful for everybody in media industry, especially on the advertiser side, to learn about updates and opportunities that can be developed,” added Dini Ubaya Raharjanti, Country Media Manager, L’Oréal Indonesia. “This event should be held regularly at least once a year.”

Indonesia’s advertising market is by far the largest in South East Asia with gross advertising spend topping US$8bn in 2011 and increasing nearly 26% by the first half of 2012 according to data from Nielsen.

A market with great opportunity for growth, although Indonesia has over 3.7 million Pay TV subscribers, Pay TV penetration remains only 10%.

However, the Indonesian Pay TV industry is well into an exciting new era with increased competition leading to rapid growth of subscribers as it becomes a viable alternative to free-to-air.

###

About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To find out more, please visit casbaa.com

About Campaign Asia-Pacific

Campaign Asia-Pacific is the region’s leading marketing, advertising and media industry magazine and online network. Delivering all the latest industry news and publishing benchmark research, analysis, marketing sector and platform reports, Campaign offers the region’s decision makers and influencers insights into a fragmented marketing and media environment across multiple markets. To find out more, please visit campaignasia.com

About CASBAA AD

CASBAA AD is the advertising development division of CASBAA, the only authoritative voice for multichannel TV in the Asia Pacific. Supported by the industry’s leading stakeholders, CASBAA AD advocates the value of multichannel TV in Asia. Stakeholders include: A+E Networks, BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.

The CASBAA Ad Regional Roadshow provides media buyers with an optimum window on to the dynamic world of AsiaPac Multichannel TV. To find out more, please visit casbaa.com/advertising

For enquiries, please contact:

Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: desmond@casbaa.com

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: adela@casbaa.com

BBC in Myanmar

bbc123
BBC World News, BBC Entertainment, CBeebies and BBC World Service in English to be available from 1 January 2013

(Monday, 17 December, Singapore) … The BBC and BBC Worldwide today announced the inaugural launch of three of its pay TV channels in Burma – BBC World News, BBC Entertainment and CBeebies.

BBC World News is the BBC’s commercially-funded international 24-hour news and information channel. BBC Entertainment showcases the very best of British light entertainment, drama and comedy; and CBeebies is a channel designed for pre-school children and provides a high-quality, interactive, entertaining and educational experience for them, offering them a safe haven in which to learn about, and enjoy, the world around them.

All three BBC TV channels, together with BBC World Service in Asia in English will launch on Forever Group’s pay TV platform in Burma on 1 January 2013.

The BBC has a long history of providing vital news and information to Burma, via BBC World Service. Since its first broadcast in 1940, BBC Burmese has been an essential source of information for people living in Burma, as well as for its diaspora across the world. The launch of these pay TV channels and the BBC World Service global English radio, will see this programming potentially reach around 250,000 homes in Burma on Forever Group’s pay TV platform.

One of two major private broadcasters in Burma, Forever Group is one of the earliest digital TV broadcasters in the region and broadcasting in DVB-T and DVB-T2. Forever Group is also extending its digital TV network all over the country using the DVB-T2 system.

Mark Whitehead, Senior Vice President and General Manager of BBC Worldwide Channels Asia, said: “I am pleased to be able to announce the launch of the BBC channels in Burma. We are very pleased to be part of Burma’s growing economy, and excited to be delivering our wide range of highly rated and award-winning programming – from programmes specially designed for pre-schoolers, to the best of UK comedy and drama and high quality international news to new viewers.”

Peter Horrocks, Director, Global News, said: “For many years, the BBC has delivered accurate, impartial international radio services to the Burmese people, serving as a vital lifeline service to Aung San Suu Kyi and those across the country. I’m so pleased that the BBC is now able to take the next step forward with the country to offer that same impartial news via television as well. It is a great sign of progress for Burma and I’m honoured for the BBC to play a role in opening the country up to the world.”

Mr. Winn Maw, CEO of Forever Group Co. Ltd, commented: “We are thrilled to be partnering with BBC Worldwide. High quality content is a key factor in driving our subscription growth, and we are confident that BBC World News, BBC Entertainment and CBeebies, together with BBC World Service radio will make Forever Group’s international line-up even stronger,”

More information on the channels:

BBC World News, the BBC’s commercially funded international 24-hour news and information platforms, is owned and operated by BBC Global News Ltd, a member of the BBC’s commercial group of companies. BBC World News is available in more than 200 countries and territories worldwide, and over 350 million households and 1.8 million hotel rooms. The channel’s content is also available on 152 cruise ships, 40 airlines and 23 mobile phone networks. For further information on how to receive BBC World News, download schedules or find out more about the channel, visit bbc.com/tvschedule.

BBC Entertainment showcases the best comedy, drama and light entertainment from the BBC and other UK production houses.

The channel is exclusive destination of The Graham Norton Show, with multi-award winning comedy talk-show host, Graham Norton and features his trademark comedy monologues, interesting celebrity chats, eccentric stories and characters. The talk show is broadcast just two weeks after its UK telecast.

BBC Entertainment is also home to Doctor Who, the longest running science fiction TV in the world, and the most successful in terms of ratings, DVD book sales, iTunes traffic and downloads.

CBeebies is UK’s number one children’s channel, loved by kids under six, and by their parents and carers. Inspired by preschoolers’ natural curiosity and zest for play, programming on the channel is designed by developmental experts to appeal to and suit the developmental needs of distinct age groups. The channel delivers a safe, interactive experience, and delivered by the trusted BBC brand, to promote imaginative play, social interaction, language skills and educational values.

Come January, CBeebies’ viewers in Burma will be able to catch a new series of Andy’s Wild Adventures – a live action animation series which sees park keeper Andy and his cat Kip embark on exciting adventures, travelling the world in their flying buggy – KipMobile, a high-spec, all-terrain, flying vehicle -for encounters with a whole array of animals in their natural habitats.

Preschoolers and their carers will also be able to watch internationally-acclaimed and award-winning household favourites such as Teletubbies, In the Night Garden, Charlie & Lola, Numtums and Mister Maker.

BBC World Service is an international multimedia broadcaster, delivering a wide range of language and regional services on radio, TV, online and via wireless handheld devices. It uses multiple platforms to reach its weekly audience of 180 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites include audio and video content and offer opportunities to join the global debate. BBC World Service offers its multilingual radio content to partner FM stations around the world and has numerous partnerships supplying content to news websites, mobile phones and other wireless handheld devices as well as TV channels. For more information, visit bbcworldservice.com.

BBC Burmese radio programming is broadcast on shortwave and on PAS10 and Palapa satellite television channels and streamed online via the website bbcburmese.com. BBC Burmese is part of BBC World Service.

BBC World News, BBC Entertainment and CBeebies will be available on the basic tier of Forever Group’s platform. BBC World Service will be available on the radio service of digital receivers.

For more information on BBC’s pay TV channels in Asia, please visit www.bbc-asia.com

– Ends –

For further information, please contact:

BBC Worldwide Channels
Jeanne Leong
Senior Manager, Communications, BBC Worldwide Channels
Tel: +65 6849 5292
Email: Jeanne.Leong@bbc.com

BBC World News
Kay Breeze
Senior Publicist, BBC Global News Limited
Email: Kay.breeze@bbc.co.uk

BBC World Service
Lala Najafova
BBC Global News Communications
Tel:+44 207 557 2944
Email: lala.najafova@bbc.co.uk

Notes to Editors:

BBC Worldwide Channels is one of five core BBC Worldwide businesses. Formed in 2005, the business’ diverse portfolio of channel brands provides a global showcase for the best mix of British TV across factual, entertainment, children’s and lifestyle programming. The company is the UK’s leading international broadcaster, operating a network of localised channels that reach over 300 million homes in more than 100 countries around the world.

Forever Group was established in 1995 and from what started as a computer graphic training centre, has now expanded into a leading Broadcasting Company in Myanmar. Currently, Forever Group broadcasts two 24-hour free to air channels (MRTV-4 and Channel 7), two FM radio channels (Mandalay FM and Pyinsawaddy FM) and over 60 digital pay TV channels (including local channels, international channels and HD channels). The company’s channels are viewed by an audience of 46 million throughout Myanmar.

TrueVisions partners with local firms

TrueVisions123
18/12/12: Leading pay-TV operator TrueVisions is looking to expand its cable TV audience to 3.5 million households by collaborating with 300 local cable TV operators by the end of 2013.

TrueVisions joined with 150 cable TV operators to launch a “True Cable Partners” package that offers 30 channels, of which 12 are free channels and 18 pay channels. Another 150 cable TV operators will join the alliance next year.

The 12 free channels are AF Channel, True Music, Thai Thai, TrueSelect, Hae Ha, True Life TV, Reality, True 10, True Explore 1, True Plukpanya, TNN24 and RAMA Channel.

Read more at Bangkok Post

Front Row All Set for Season 2

fashionOne123
From New York to Paris, London to Milan, Get Front Row Seats on 2013’s Upcoming Fashion Trends

December 17, 2012 – Front Row, Fashion One’s catwalk chat show, is strutting into its second season this December on the Fashion One television network. International fashion stylist and editor, Rachel Anthony, and guest stylist, David Provost joins this season as hosts and expert commentators. Straight from the runway into your home, Front Row returns to bring Fashion One viewers more fashion tips, commentaries, and updates on the ins and outs of today’s fashion. Season Two will showcase the most famous designers collections from the latest Spring/Summer 2013 collections, and how to bring the looks into your own wardrobe.

“Front Row is more than just a fashion reportage show; with seasonal critique, obligatory controversy and some well-tailored tittle-tattle,” executive producer, Ashley Jordan reveals, “this six part series aims to be mind boggling, bohemian, conceptual, audaciously creative and above all, fun.” “Fashion is like a big soap opera, it’s constantly full of drama,” Rachel quotes, “I’ll be giving the viewers a 3 dimensional view on fashion; one as a spectator, one based on facts and figures, and then the reality of Fashion as a business.” The debut episode will feature a slew of major designers, such as Mark Jacobs, Jason Wu, Hervé Léger, and a lot more. Front Row Season 2 premieres on December 27, 2012 and airs every Thursdays at 8:15pm on Fashion One Channel (Asia GMT+8 / Europe except UK and Africa GMT+2).

Front Row is production of Bigfoot Entertainment for Fashion One. The show is created by executive producers, Michael Gleissner and Ashley Jordan. Bigfoot Entertainment is a multi-media entertainment company that produces original programming and content for its subsidiaries, which includes Fashion One Network.

###

About Fashion One From the world’s premier international Fashion and Entertainment channel, audiences can expect an array of world-class programming, ranging from the latest trends and insights in the fashion industry, to exotic lifestyles and fashion destinations, plus a healthy dose of the latest news from Hollywood. For more information, visit www.fashionone.com.

For media queries, please contact:

Fashion One
Gorden Li
gorden@fashionone.com
+852 5808 3450

Indonesian middle class ready for pay TV

December 12, 2012: IMTV, a new Indonesian satellite operator, views the rapid growth of the middle class in Asia as a great opportunity for the expansion of Pay TV. Here, Felix Ali Chandra, CEO at IMTV, which is part of the Lippo Group, outlines his ambitions for the new DTH service, targeting families outside the capital Jakarta who have motorcycles and mobile phones and who he believes are now ready for multichannel TV. NAGRA provides the CA.

http://www.v-net.tv/indonesia%E2%80%99s-growing-middle-class-is-ready-for-pay-tv-2/

Malaysia DTT priced at US$327m?

2012/12/13, KUALA LUMPUR: Rolling out digital terrestrial television broadcast (DTTB) infrastructure in Malaysia will cost between RM650 million and RM1 billion, said the Malaysian Communications and Multimedia Commission (MCMC) yesterday, citing early estimates.

“Our initial estimates for a nationwide rollout will, conservatively, be anywhere between RM650 million and RM1 billion,” said its chairman Datuk Mohamed Sharil Tarmizi.

MCMC is planning for the infrastructure to be built and operated by an independent party.

Just last month, it shortlisted three companies – i-Media Broadcasting Solutions Sdn Bhd, Puncak Semangat Sdn Bhd and Redtone Network Sdn Bhd – out of eight that submitted bids for the DTTB infrastructure contract.

Read more: ‘Rolling out digital TV may cost RM1b’ http://www.btimes.com.my/Current_News/BTIMES/articles/msee/Article/#ixzz2F0kmYkU0