Atria Convergence Technologies (ACT) to launch digital cable service in line with expansion plans for Southern and Western India; enabled by a suite of NDS technologies
NEW DELHI, INDIA – October 3, 2012 – NDS, now part of Cisco, today announced that it is providing a suite of video technologies to enable multi system operator (MSO) Atria Convergence Technologies (ACT) to digitise and expand its cable TV service in Southern and Western India.
Highlights:
- ACT currently has over one million analogue cable TV, IPTV and broadband subscribers. With the launch of improved digital cable packages, the company aims to expand its digital customer base across its operations.
- To enable the launch, NDS is providing ACT with industry-leading solutions that will help secure revenues and provide enhanced functionality for subscribers, including VideoGuard® conditional access (CA), MediaHighway® set-top box software, and a bespoke branded electronic programme guide (EPG); the new digital service will also support interactive features such as games and TV apps.
- NDS’ technologies will enable ACT to rapidly scale its offering to meet demand and deploy innovative new services including High Definition channels.
- In addition to attracting new customers with more compelling TV packages, supporting more channels with higher quality, ACT will also be able to take advantage of new monetisation opportunities within the new EPG. The NDS Dynamic Advanced Advertising solution will allow ACT to integrate localised advertising inventory into the EPG home page and incorporate banner advertising.
Supporting Quotes:
Mr. Sunder Raju, managing director, Atria Convergence Technologies:
“This is a fantastic opportunity for us to broaden our subscriber base in our core market and extend into new territories. NDS was clearly the right technology partner for us, offering proven technology and an understanding of our market with a particularly strong delivery and support team.”
Mr. Jayant Changrani, country head & general manager – India, NDS, now part of Cisco:
“Competition is increasing in India as cable TV operators work aggressively to acquire more and more subscribers before the switchover from analogue. Cost, innovation and time to market are all prime considerations and our work with ACT demonstrates once again how we can give customers the edge they need to stand out.”
For further information:
NDS
Amy Lucas, Corporate Communications
T: +44 20 8476 8243
alucas@nds.com
Reema Sahu, Marketing & PR, India
T: +91 95 8290 0992
rsahu@nds.com
Cisco PR
Shiva Subramaniam
T: +91 96 2021 6318
shivsubr@cisco.com
Cisco Analyst Relations
Huey Miin Leong
T: +65 6317 5650
hmleong@cisco.com
Cisco Investor Relations
Matt Hardwick
T: +65 6317 7241
mahardi@cisco.com
Atria Convergence Technologies
Saurabh Mukherjee
T: +91 80 4284 0000
saurabh.mukherjee@acttv.in
About Atria Convergence Technologies
Atria Convergence Technologies Private Limited (Atria) is a private limited company incorporated on 16 June 2000. Currently, it has 15 subsidiaries across different regions (together known as “ACT” or “Company”). Each entity is either a Multi System Operator (MSO) or a Local Cable Operator (LCO) or a Broadband service provider or a combination of these three businesses. As a MSO, the Company downlinks cable TV signals from broadcasters and distributes to television subscribers across the country through direct points or through LCOs. The Company, as a LCO, downloads signals from MSOs and provides the “last mile connection” by distributing cable connections to the subscribers. The infrastructure involved in the same comprises of analog & digital headends, optical fiber backbone and digital set top boxes (STBs). The Company also offers broadband services.
At present, the Company provides cable TV distribution and broadband services to more than one million subscribers.
About NDS
NDS, now part of Cisco, creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 90 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their business.
NDS’ VideoGuard® is the world’s market-leading content and service protection solution, deployed in 133 million pay-TV households. VideoGuard conditional access (CA) and digital rights management (DRM) technologies safeguard pay-TV service revenues exceeding $50 billion. NDS middleware, which enables a host of advanced services for subscribers, has been deployed on 226 million devices. NDS DVR technology, centred around XTV™, is a leader in the global industry with 49 million units deployed. (Deployment figures as of 30th April 2012).
Headquartered in the UK, with over 5000 employees, NDS remains committed to investing in technology and development with over 75% of its employees dedicated to pioneering work at development centres in France, India, Israel, Korea, UK and US.
NDS is now part of Cisco. See www.cisco.com/go/nds for more information.
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com.
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