Singapore, August 3, 2015: As part of its continuous endeavor to provide TV viewers globally with their favorite Indian TV soaps and serials, Sony Entertainment Television Asia, is pleased to announce the launch of the leading Indian television channels: Sony Entertainment Television Asia, SET Max and SAB, will now be available on Yupp TV in Singapore, known to have one of the largest overseas Indian populations.
One of India’s leading entertainment channels, Sony Entertainment Television Aisa (SET) continues to create exceptionally popular shows since its inception in 1995 with remarkable characters that have remained etched in the minds of the viewers. SET has always been ahead in sensing the pulse of audiences and offers a bouquet of shows that caters to all age groups.
From the very popular Reality shows such as Indian Idol and Kaun Banega Crorepati to Thrillers such as CID and Crime Patrol to top of the line fiction shows such as Ekta Kapoors’ Itna karo Na Mujhe Pyaar, Goldie Behl’s Reporters, futuristic fiction 2025 Aage kya hoga (to be launched soon) to Historical such as Mahanana Prathap to Mythology- Mahabali Hanumaan to Suryaputra Karna, SET keeps venturing in unchartered territories to entertain the audiences always.
Sony MAX, India’s premium Bollywood movies and special events channel boasting of over 1000 titles ranging from latest releases to timeless classics with key banners like Yash Chopra studios, Vishesh Films and Film Kraft.
Sony SAB, a “one of its kind” linear comedy channels focusing on entertaining, with a line-up of 24×7 comedy programs Taarak Mehta Ka Oolta Chasma, Chidiyaghar, Yum Hai Hum, Bade Door Se Aaayein Hain etc.
Mr. Neeraj Arora, EVP and International Business Head, said, “With an aim to offer the finest entertainment to viewers in markets across the world, we are excited to extend our partnership with YuppTV to offer SET Asia, Sony MAX and Sony SAB to subscribers in Singapore. We trust that viewers of South Asian content will enjoy the channels’ wide variety of offerings, innovative programs and light-hearted content dedicated to promoting an enjoyable ‘family-viewing’ experience.”
With this move, YuppTV’s offering has become stronger in the Singapore region. As one of the largest internet TV providers of South Asian Content, YuppTV delivers 200+ Indian TV channels worldwide in 13 Indian languages, as Live TV, and 10 days of revolutionary Catch-up TV, along with Movies from various production houses. Languages in Singapore region include Hindi, Bengali, Punjabi, Marathi, Telugu, Malayalam, Tamil, Gujarati, Sinhala and Kannada.
“Meeting the high demand for Indian television offerings, we are pleased to take three of India’s most popular channels to the TV viewers in Singapore. We are confident that the Indian Diaspora will be delighted to watch their favourite shows on Sony Entertainment Television, SET Max and SAB. The Premium content that YuppTV is offering to the viewers across the world continues to grow and expand its scope as we add leading channels to our catalogue. This launch we trust will be the source of much pleasure to viewers across Singapore,” said Mr. Uday Reddy, CEO of YuppTV.
About Sony MSM Network
Sony MSM Network, one of the leading Hindi Entertainment networks has won over 400 million viewers worldwide, which includes countries like the United States, the United Kingdom, Africa, the Middle East , Europe, Canada, Australia, New Zealand, Singapore, Malaysia, Indonesia, Thailand, Japan, Nepal, Bangladesh, Maldives etc.
About YuppTV
YuppTV is one of the largest internet TV providers of South Asian Content. YuppTV delivers more than 200 live Indian TV channels in 13+ Indian languages, worldwide. Users can watch live TV, 10 days of Catch-up TV and enjoy Indian movies anytime anywhere. Users can access YuppTV via 25+ internet enabled devices: Smart TVs, Internet STBs, Blu-ray players, PCs, Gaming consoles, Smart Phones and Tablets. Visit us at: www.yupptv.com
For further information please contact:
Anjanaa Wyyuru
Marketing Executive
MSM Asia Limited
Singapore 529482
Tel: (65) 66329471
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