Maiden Landing of BBC Brit in South Korea

6 November 2017

BBC Worldwide has inked a deal with CJ Hellovision that sees factual entertainment brand BBC Brit in South Korea for the first time. BBC Brit takes the form of a branded space on CJ Hellovision’s new OTT product, Viewing in Korea.

CJ Hellovision is the largest pay TV television company in South Korea, with over 3.2 million subscribers. It has just launched Viewing, its latest OTT product offering real-time TV channels, VOD movies and programmes for both smart TVs and digital devices.

The deal gives Viewing box owners in South Korea access to over 100 hours of BBC Brit content that is intelligent and irreverent, covering science, adventure, business, extreme characters, quirky eccentrics, music, sport and comedy.

Programmes available at launch include Fishing Impossible in which three fishing fanatics take on the ultimate extreme fishing trip across the globe to find the catch of the season; Special Forces: Ultimate Hell Week (series two) – where super fit men and women endure 12 days of physical and mental endurance to discover who can survive and ultimately win; and Million Dollar Car Hunters – where viewers can step into the jaw-dropping world of the car specialists who travel the globe hunting down highly sought-after automobiles for wealthy collectors.

“We are very excited to extend our partnership with CJ Hellovision with BBC Brit. We have had a long and fruitful relationship with them, having worked with them to deliver BBC Earth and BBC World News to their viewers, as well as providing them with dramas and documentaries for their other TV and OTT services. We’ve also partnered with its sister company, CJ E&M to develop Top Gear Korea. And now, we worked with them to debut a BBC Brit branded space,” said Soojin Chung, GM of BBC Worldwide in North East Asia. “This deal seals our commitment. We will continue to work with CJ to develop new and innovative ways to meet the needs of their discerning viewers.”

Mr Younggook Lee, Chief Marketing Officer, CJ Hellovision, commented: “BBC Earth and BBC World News has grown steadily and have a fan base in Korea. We are delighted to be working with BBC Worldwide again to launch our new OTT player with BBC Brit content, and are looking forward to future opportunities for collaboration.”

The service was soft launched last week in South Korea.


For more information, please contact:

Jeanne Leong
BBC Worldwide
Tel: +65 6849 5292

Jessie Lim
BBC Worldwide
Tel: +65 6849 5295


About BBC Worldwide
BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.

In 2016/17 BBC Worldwide generated headline profits of £157.3m and headline sales of £1,059.9m and returned £210.5m to the BBC.

For more detailed performance information please see our Annual Review webpage:

CASBAA Announces New Board of Directors

Hong Kong, 13 November 2017 – FOR IMMEDIATE RELEASE – CASBAA, Asia’s largest non-profit media association serving the multi-channel audio-visual content creation and distribution industry, today announced the election of several new Directors to its Board, and the return of a number of long-serving Directors.

Following its AGM on 08 November, first-time Directors elected were James Ross (Lightning International), Belinda Lui (Time Warner), and Desmond Chan (TVB). Also re-elected to the Board were previous Directors Joe Welch (21st Century Fox), Andrew Jordan (AsiaSat), Ricky Ow (Turner Asia Pacific), and Amit Malhotra (The Walt Disney Company).

They join existing Directors Todd Miller (Celestial Tiger Entertainment), Andrew Stott (CMS Asia), Marcel Fenez (Fenez Media), Rohit D’Silva (FOX Networks Group Asia), and Alexandre Muller (TV5MONDE) to form the 2017-18 CASBAA Board of Directors.

“CASBAA is fortunate to have such an excellent group of subscription TV industry executives willing to serve on the Association’s Board”, said Board Chairman Joe Welch. “We are deeply appreciative of the long and committed service of our out-going Directors, and thank them tremendously. At the same time, we offer a heartfelt welcome to our new Directors, and look forward to working together with them to lead the Association for the benefit of CASBAA’s members and the industry as a whole”.



Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit

Contact CASBAA

For media contacts and additional background contact:

Ms Kay Bayliss
CASBAA Member Relations & Marketing
Tel: +852 3929 1724

3 November, 2017


Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending November 3rd. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

Christopher Slaughter

Christopher Slaughter


Okay, it’s a bit confusing. Either the AT&T bid for Time Warner is in serious trouble because of the US Department of Justice, or the deal is perfectly fine and just going through some bumps in the road. There is definitely opposition to the deal from both sides of the political spectrum, but the biggest question mark is Makrin Delrahim, appointed head of the DoJ’s Antitrust Division just over a month ago. At this point, the deal could go either way, it seems, and in the meantime, the uncertainty is definitely making itself felt in both companies’ share prices
John Medeiros

John Medeiros

Chief Policy Officer

Lots of reports about piracy numbers lately. Simon Murray, of Digital TV Research, came up with a projection that the value of global film and video piracy by 2020 would be something like $52 billion. Then security firm Sandvine reported that 6.5% of US households are regular users of pirate streaming TV services. You have to treat all such numbers with skepticism, and look at how they are derived. The Digital TV Research number somehow includes the value of films and TV series (really? How did they tote up those pirated Korean series, across so many Asian markets?) but not sports! And not Pay-TV channels! So despite the press headlines it’s not much of a global TV piracy number. And the Sandvine numbers are a) derived from “multiple Tier 1 access networks” in the USA, without saying what percentage of the country is really covered b) cover only a list of named piracy services, without specifying which ones they are, and c) cover only paid-subscription pirate sites. Well, my view is that all these numbers wayyy understate the problem (see Hugh Stephen’s comment a few months ago). That said, understanding the weaknesses of the data coverage is not to criticise the authors’ efforts – piracy is such a huge phenomenon that any shedding of light is useful.


Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

A focus this week on revenue streams with mixed views on the impact of OTT. In the UK, the BBC Director General will say in a speech that the future of British-made television is under threat due to a combination of increasing OTT competition and decreasing advertising revenues, whilst Moody’s have issued a positive outlook for cable companies suggesting that cash flow in the cable industry will rise at a rate of 6% as broadband increases are expected to outpace cord-cutting by a 2:1 margin. Whilst the BBC fear that OTT content will significantly challenge the UK television market by making internationally appealing shows, elsewhere there is evidence that OTT providers are focusing more and more on providing regional content, at least in India.


Kevin Jennings

Kevin Jennings

Vice President

For those of us struggling with new marketing buzzwords check out the latest piece from Samuel Scott who has taken it upon himself to help everyone out with a few tongue in cheek explanations. Definitions for “Millennial” and “Silo” are personal favourites but the article does highlight just how much has changed and as Samuel says, “we might as well throw away our copies of Philip Kotler’s Principles of Marketing and ignore all of David Ogilvy’s advice”. Coincidentally Samuel Scott is speaking at the CASBAA Convention next week in Macau and will give us food for thought with his piece called TV Is Not Dying. Still not registered as a delegate? Tsk, Tsk! You can make a plan here


John Medeiros

John Medeiros

Chief Policy Officer

When I went to Taipei in March of 2014 to make a presentation to the Taipei Association of Advertising Agencies (TAAA) about the problem of advertising industry support for piracy websites, I was greeting with polite questions, but complete inaction. Now, I see that the TAAA and a local association of content industries have agreed on an MoU to operate an Infringing Website List to avoid legitimate ads propping up pirate websites. Notice that the announcement of the accord popped up in the Taiwan government’s official IP website, which also said that the Taiwan IP Office “facilitated” the accord. This is a good demonstration of the vital role that governments have to play, in pressing local industries to stop playing footsie with the pirates. We don’t know the details, nor how effective it will be, but the fact that the ad industry has been persuaded to sign up in yet another Asian market (after Vietnam, Hong Kong, Malaysia and Indonesia) is a very good sign. But…..forgive me for asking….where is Singapore in all this?

Oh, and kudos to the folks at Star India for developing what must be great content – their channel Star Plus was reported by Sandvine to be the most-viewed channel on paid-subscription pirate boxes in the US and Canada. Right up there with Game of Thrones and Floyd Mayweather’s fights.


Mark Lay

Mark Lay

Vice President, Singapore

Record number of stories this week in the CASBAA OTT Group Newsfeed with a few key ones highlighted here. Fox+ launches in Hong Kong both as a standalone app and on the Now TV Pay-TV platform. Speaking in an Advertising Week session, HBO’s Richard Plepler On OTT Strategy: “We Were More Right Than We Imagined”. Discovery Communications chief David Zaslav opened up on his quarterly conference call this week indicating he may be open to cozying up with the Facebooks and Amazons of the world. Worldscreen has a big article on Pay-TV in Asia with a handful of CASBAA programmer members quoted. Funny how OTT was only mentioned a couple times. Can the Emmy’s be a leading indicator for the Pay-TV business? Maybe a few things to learn by looking inside Hulu’s growing ad-sales research team. And to finish off, the app isation of OTT TV through the “Skip Intro” button….saves me minutes per week! You know, I’m starting to think that his OTT thing may not just be a passing trend.


John Medeiros

John Medeiros

Chief Policy Officer

And now for the weekly Kodi news: The Kodi universe continues to be torn by factionalism, with Kodi itself stressing they want their software to be used for LEGAL streaming, and the pirates at TVAddons complaining that Kodi is working with legit software developers to plant “spyware” on people’s boxes that displays warnings if they are streaming pirate programming. (The pirate add-ons come from… guessed it…..TVAddons.) And the tech press in the USA has finally awakened to the Kodi phenomenon, even as in Europe the tekkies are discovering the meaning of the EU court decision in the Filmspeler case: websites providing knowing access to pirate links are guilty of facilitating infringement, even if they don’t house the content themselves. Meanwhile, it doesn’t seem to have been Kodi-linked, but a guy in Bristol, UK was fined 16,000 pounds for stealing sports programming from Sky and streaming it online, through a “piracy blog”.


Mark Lay

Mark Lay

Vice President, Singapore

For those of you not making it to Beijing this weekend to watch the League of Legends’ World Championship at the Bird’s Nest Stadium, you can hear all about it at the CASBAA Convention. I’ll be spending some time with Riot Games’ Philip So on the main stage going through all that we need to know about eSports. For now, you can read about the battle taking place Saturday. Will it be SK Telecom T1 or Samsung Galaxy taking home the over $1 million in prize money. Catchy team names, BTW.


Member News

27 October, 2017


Welcome to News Views, CASBAA’s news round-up culled from sources across the industry for the week ending October 27th. Curated by CASBAA, News Views keeps you in the loop. We always value your feedback, so tell us what you think!

Brought to you by:

Kevin Jennings

Kevin Jennings

Vice President

In case you still had any doubt that Apple has Netflix and Amazon in its’ sites, Apple has shown its hand with the hire of British TV executive Jay Hunt, who has held top roles at Channel 4, the BBC and Channel 5, and whose credits include British hits such as Sherlock, Luther, Humans and Gogglebox. One of the UK’s most senior TV executives, Hunt has been responsible for running Channel 4’s £630m annual budget for the past six years. Apple has earmarked $1bn over the next year to make at least ten TV shows in a push into original video production that will also challenge traditional broadcasters. It has so far only dipped its toe into original programming, striking a deal to spin the popular Carpool Karaoke segment from James Corden’s late night US TV show into a series, and there are questions about how edgy its original content will be. Apple’s expansion follows rival Netflix revealing that it intends to spend up to $8bn on making and buying TV programmes and films next year, a significant increase on its $6bn budget this year.
John Medeiros

John Medeiros

Chief Policy Officer

For those interested in Thailand, the news this week was dominated by images of the cremation of the late King Rama IX. The scenes encompassed all the red and-gold pageantry and ceremony of Thailand’s unique culture. The main rituals of a Thai royal cremation haven’t changed since the 14th century, but 2017 is certainly a unique turning point, as this is the first time they have been broadcast – live – viewed around the world on OTT television. For the Thain nation, it was a time to forget politics, as the mourning was truly nationwide. And it was shared by friends of Thailand, everywhere in the world. In memoriam, King Bhumibol Adulyadej.
John Medeiros

John Medeiros

Chief Policy Officer

The landmark case of the Teeside ISD seller concluded with his being sentenced
to an 18-month suspended jail sentence,
following his guilty plea. (This was the guy who initially pleaded not guilty, because “he was only selling the box” (albeit fully loaded with piracy software) and “it wasn’t up to him what people did with it.”) The case is being seen as a landmark, because as the judge said: “If anyone was under any illusion as to whether such devices as these, fully loaded Kodi boxes, were illegal or not, they can no longer be in any such doubt.”
Cathryn Chase

Cathryn Chase

Regulatory Assistant

PR wars are raging over efforts to deal with Kodi boxes. Following press coverage of various enforcement activities the Electronic Frontier Foundation (EFF) lashed out, deriding anti-ISD enforcement efforts in the UK and claiming that “most of the software” on Kodi add-on depository TVAddons was legit. (No evidence for that statement was offered.) Computer and Communications Industry Association, an organisation representing major IT companies, also chimed in following a remark by MPAA that labelled Kodi as a “global threat,” saying that the Kodi software must not be blamed for piracy. (Okay, that’s fair; Kodi can be used for both legal and illegal purposes. But in the UK, it’s so widely used for the illegal side that everybody – pirates, media and enforcers – call ISDs “Kodi boxes.”) Anyway, the content-industry linked Creative Future coalition has now responded to the EFF nonsense, noting that this mouthpiece of “the internet must stay free” theology is “wilfully blind” when it comes to piracy. (That seems to be a common condition in Silicon Valley….)
John Medeiros

John Medeiros

Chief Policy Officer

Facebook says it is considering doing live sports broadcasts. Gee, that’s odd….I thought there was a LOT of live sport on Facebook Live already. Oh…..I see……they mean they are going to start legitimate, authorised sports broadcasts, to go with the pirate stuff on their platform now.
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

Another global survey of the world’s leading 17 Pay-TV providers, representing over 100 million active subscribers has been published which highlights the ongoing challenge of OTT vs Pay-TV. The survey suggests that one approach which seems to be working is for Pay-TV companies to partner with third-party content providers to explore and implement new revenue generations models, such as revenue share with content owners and pay-per-use mobile access to non-subscribers.
Mark Lay

Mark Lay

Vice President, Singapore

OTT news roundup… Last week we heard about Nielsen’s push into OTT data and now we get a glimpse into the US market. “An estimated 80% of time spent viewing SVOD is to catalog programming and only 20% to originals.” Digiday has a piece on how Scripps created Genius Kitchen, a streaming video brand focused on making food videos for people in their 20s and early 30s…with a website, mobile & TV apps and distribution on Facebook and YouTube. At the The Paley Center For Media, 21st Century Fox CEO James Murdoch said that the company is all-in on over-the-top streaming, but it plans to focus on bundled offerings like Hulu’s live OTT TV service. “I don’t think we’re all that concerned about cord-cutting”, Murdoch said. “What we want to see is a lot more competition downstream.” With Facebook Watch recently launching, National Geographic and Time Inc. discuss their video strategy. To foresee how this could work out: Publishers might have to start paying Facebook if they want anyone to see their stories. Click on over to the CASBAA OTT Group Newsfeed for even more OTT stories.
Clare Bloomfield

Clare Bloomfield

Director, Policy & Research

If you have time, there’s an interesting short (6 min) interview with Michael White, former DirecTV CEO and PepsiCO CFO on CNBC, in which he discusses changing consumer habits in the media landscape, the increasing role of broadband and new over the top services offered by companies.
Additional News

CASBAA Convention 2017 – Day 2 Wrap-up

India opens the batting for Day 2 at CASBAA Convention 2017

Macau, 09 November 2017 – News of the Pay-TV and digital video markets in India topped the agenda as the second day of the CASBAA Convention 2017 in Macau kicked off yesterday morning.

“An improvement in India’s global ranking for the ‘Ease of Doing Business’ is not just eyewash”, said NK Sinha, India’s Secretary for Ministry of Information and Broadcasting (MIB) during a special CASBAA Convention 2017 conference session dedicated to the India market with a focused on satellite, broadband and content issues.

Sinha added that talks between the Department of Space (DoS) and the Indian Space Research Organisation (ISRO) remain on-going on the liberalisation of licensing constraints on Indian Pay-TV platforms and channels capacity leasing on foreign satellites.

Meanwhile, RS Sharma, chairman of the powerful Telecom Regulatory Authority of India (TRAI) said his organisation continues to press for an “open skies” satellite policy. But “these are not issues of principle, but of operation”, he told the CASBAA annual meeting.

Referring to the provision of broadband services for India, for which TRAI is also responsible, Sharma also had words of encouragement for satellite operators saying that to ensure affordable broadband in rural areas, India needs to make use of satellites. He added that TRAI is studying stakeholder comments on a consultation paper on the ease of doing business in the broadcast sector “to resolve matters”.

As for the rollout of a multi-million dollar National Fibre Network in India, or Bharat Net, Sharma said the project now has a “public-private” business structure, not only for broadband data distribution, but also for the delivery of video services. “Come, analyse and invest in the Indian broadcast sector”, he told the 400 CASBAA delegates in one of Macau’s vast casino complexes.

Sudhanshu Vats, Viacom18:
As the Keynote Speaker for the day, Sudhanshu Vats, Group CEO Viacom18, said that “India’s market evolution is now similar to that of China. In 2017 India is where China was in 2011”, and the opportunities remain enormous.

However, “as in China, we need a robust pipeline for content and creative talent, but the challenge is developing that talent, and retaining it. Secondly, media companies need to pivot a little bit to be vertically capable. That’s why Viacom18 will build an engineering hub in Bangalore which will help us with our technical products”.

“What has surprised me is the nature of the media disruption we are experiencing in India. Not long ago you wouldn’t have expected some of the big media companies to consolidate with the telecom companies.”

And just a few more quotable quotes.

“New Channels”:

Jean-Rene Aucouturier: Lagardere: “OTT gives us opportunity. We all have strong libraries. Non-linear development offers other revenue for that content.”

Nela Pavlouska, My Zen TV: “We have succeeded in developed mature and difficult markets of Europe and North America – we can do so in Asia too, not in two months or one year, because the market is mature, but we take a long term view.”

Roch Pellerin, TRT World: “TRT is an independent Turkish news organisation launched six weeks ago in Australia and now carried on Roku, an OTT platform … People who watch news … watch more news … and watch the channel”.

Roger Wyllie Rialto / Pulse TV: “Pulse TV offers a platform for emerging [documentary] filmmakers to showcase their long form content. We often tell hard stories told from two/both sides – balanced”.

On Research:

Nick Burfitt, Katar Media: “It’s important not to lose sight of core TV measurement. Only then can you layer extended video measurements … Matching viewing data to purchase data … reports based on buyer behaviour. e.g I want to reach non-buyers of a certain brand or category”.

Partho Dasgupta, BARC: “BARC is in the unenviable position of being both the joint industry body and the operator of the service. It was a herculean task to change the currency … The broadcasters took the lead and the advertisers, agencies came in followed by the government and regulators. BARC has now collected 7.5 petabytes of data which will move to about 20 petabytes in a couple of years.”

Aimee Gerry, Nielsen: “More data is not necessarily better. For us it is about bringing disparate data together with a Truth Set … one centralised data set.”

Rita Chan, GfK: “Trust is very important: from broadcasters, advertisers, panellists, [panel] recruiters, your own staff.”

Dave Downey, INVIDI: “We don’t oversaturate or under-deliver the audience … With addressable advertising clients can reach the right audience no matter what or when they are watching.”

Sally Wu, BBC Global News: A BBC audience survey across five markets. “Seventy-seven percent of respondents see international news as more important than previously. 79% in APAC concerned about ‘fake news’ … two in three find it hard to distinguish fake from real. … 79% value accuracy over speed … 65% are more inclined to try a brand if it’s promoted on a trusted source. … international news channels are most trusted … 34% International news will be viewed first to follow up on breaking news. … Social media amplifies and drives viewers to traditional news channels (BBC). … International news is the most used segment on pay TV.”

Jean-Christophe Jubin, Viaccess-Orca: “Big data is changing the way TV is run. It’s making understanding your customers more efficient; and, is creating a new business model. … With improved pattern analysis, addressable TV/Programmatic TV has become easier, putting TV operators in a better position to sell their ad space to advertisers.”

Jeremy Butteriss, Google: “YouTube has seen 90% year on year growth in access from connected TV/Smart TVs. … Voice already represents 20% of our global searches and we believe that will be 50% by 2020, fuelled by Assistant. Nine out of the top ten TV shows in China are exported to the rest of the world via YouTube. … Cloud and AI have taken clipping and segmentation [e.g. of gameshows, sports] from an art to a repeatable automated service.”


Simon Vella, MPP Global: “It’s easier to say “no” rather than to say “yes”. … Drivers of choice split between rational drivers and emotional drivers. … People are irrational, they want choice, but it’s important that are not forced into choice. … When forced with two extremes most will choose the better value. … Introduce a middle tier between the two extremes, and ARPU can increase by up to 21%. … Consumers can process 4-7 offers, provided they are clear, and are guided. …Think: Where can I start them from and where can I lead them to? Start small and build habits, event timed purchases, limited time offers to drive the F.O.M.O: (Fear of Missing Out).”

Three OTT Things in 6 Mins with Simon Trudelle, NAGRA: Thinking about launching an OTT service? Three key things you need to know: 1. Invest in a compelling user experience on all screens; 2. Leverage your platform technology; 3. Invest in anti-piracy measures: monitoring systems/take down programs.

Scot Mason, ARRIS: Delivering Gigabites to every corner of the home. … Broadband subscribers just want same speed they’re paying for. … Home gateways are asked to do a lot … “Improve home coverage with small WiFi extenders which adapt to the traffic generated by a device”. [“Don’t skimp on antennas, equipment quality and industrial design”]

Birathon Kasemsri, True Corp: “eSports is the next generation of sport for millennials. There are 200 million spectators annually, 40,000 professional players and US$20 million in prizes. … It is like no other sport because it is not a monopoly … and media companies must take control of their digital destiny … and create an international league which would eventually fill a 24-hour eSports channel. … Unlike normal sports, eSports value is created by broadcasters who can leverage eyeballs and thus sponsorship value.”

CASBAA Chairman’s Award 2017: The CASBAA Chairman’s Award for the best contribution to the development of the Pay-TV and digital video industry in Asia over the past 12 months was made to Singtel and StarHub for their combined initiative to lead the fight in Singapore against Video Piracy Syndicates. The presentation was made by Joe Welch, Chairman, CASBAA Board of Directors, and S.V.P. Public Affairs Asia, 21st Century Fox.

CASBAA would like to thank CASBAA Convention 2017’s Supporting Sponsor, TRT World, along with our other Sponsors:
21st Century Fox, ABS, Amagi, APT Satellite, ARRIS, AsiaSat, Australia Channel, Brightcove, Cisco, CMS Cameron McKenna Nabarro Olswang, Deutsche Welle, The Walt Disney Company, FashionTV, FOX Networks Group, France 24, Friend MTS, Google, Intelsat, INVIDI Technologies, Irdeto, Leyard, Lightning International, MEASAT, MPP Global, NAGRA, SES, True Visions, Turner Asia Pacific, TV5MONDE, Viaccess-Orca, Vindicia and Viu.

We would also like to thank CASBAA Patrons: A+E Networks, Astro, BAM Asia Entertainment Network, BBC Worldwide, Celestial Tiger, Discovery Networks Asia-Pacific, HBO Asia, NBCUniversal International Networks, PwC, Scripps Networks Interactive Asia-Pacific, Star India, and Viacom International Media Networks.



Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit

Contact CASBAA

For media contacts and additional background contact:

Tel: +852 2854 9913

CASBAA Convention 2017 – Day 1 Wrap-up

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Macau, 07 November 2017 – The CASBAA Convention 2017 in Macau kicked off this morning with welcoming remarks from Joe Welch, CASBAA Board Chairman and SVP Public Affairs Asia, 21st Century Fox, during which he highlighted the association’s escalating efforts to curb the on-going regional revenue leakage caused by piracy.

“Most importantly”, said Welch, “CASBAA recently launched the Coalition Against Piracy, funded by 18 of the region’s content players and distribution partners”.

In the meantime, CASBAA CEO Christopher Slaughter, emphasised the yet to be fully-realised digital dividends for the Asia Pacific. Additional points made by speakers during the opening conference sessions to the 400 media executives, regulators and government officials, participating in the event, reinforced that CASBAA and its Members are meeting the opportunities presented by the Asian markets for new audiences, new technologies, new business models and new content.

According to CASBAA, TV production quality is soaring across Asia. Audiences are engaging with our Members’ products as never before. New ways of video distribution such as Over-the-Top (OTT) broadband services are reaching millions of additional customers across a CASBAA footprint that reaches from India and Pakistan to Japan and Korea, from China and Mongolia to Australia and New Zealand.

Operator workshops and conference sessions such as “New Ecosystems: Myanmar & Cambodia” and “OTT in China” showcased the plus side, while digital negatives were highlighted during sessions such as “Under Attack” and “the ISD Battle”, as well as clear-eyed examinations of the India market and new content offerings both domestic and international.
A few other “Quotable Quotes” heard during Day One of the CASBAA Convention 2017 in Macau.

Opening Keynote:
New Wine, New Bottles: Henry Tan, COO Astro: “We need to expand beyond our domestic market, it would be foolhardy to be satisfied, with 75% of Malaysian Households. The way the world is going, is mergers, acquisitions, and partnerships.”

“Last year at the CASBAA Conventions I met with Group M’s Irwin Gotlieb; he told me ‘Bet on transactions’. Since we have 75% market share, how to do that? Home shopping, eCommerce. We have to see ourselves as a consumer care company, our biggest asset is our customer base.”

On Piracy:

Kevin Plumb, Premier League: “In the past 18 months the illegal broadcasting of live Premier League matches in pubs in the UK has been decimated.”

Matthew Hibbert, Sky UK: “It (site-blocking) really has moved the goalposts that significantly. In the UK you cannot easily now watch live Premier League content. It drives piracy back to the margins.”

Kieron Sharp, Federation Aganst Copyright Theft (FACT): “The most successful thing we’ve done to combat piracy has been to undertake criminal prosecutions against ISD piracy. Everyone is pleading guilty to these offences.”

Ros Lynch, UK Intellectual Property Office (UKIPO)
“The UKIPO provides intelligence and evidence to industry and the Police Intellectual Property Crime Unit (PIPCU) in London who then take enforcement actions. We first heard about the issues with ISDs from TVB in Hong Kong and we then consulted the UK rights holders who responded that it wasn’t a problem. Two years later the issue just exploded.”
“While the UK works to update its legislation, we can’t wait for the new legislation to take enforcement actions and we rely heavily on “conspiracy to defraud” charges, and have successfully prosecuted a number of ISD retailers.”

“The cat is out of the bag. I would encourage any government to reach out to the search engines, if they’re interested in collaborating on similar measures.”

Some Advice to Asian governments
“It’s a matter of initiative, evidence, and political will. Always start with the evidence and to obtain strong evidence you must work with the rights holders making it easier to show the government that this is a problem, and convince them to contribute to taking meaningful enforcement actions.”

On New Content New Platforms:

Hosi Simon, VICE Media: “The business isn’t in some regional office where people send out emails, it’s about local offices building local content.”

“What VICEice trades in is being able to identify emerging trends – artists, music, movements – that young people care about. We trade on an understanding about cultural diversity and nuance, and we don’t believe there is just one global lens, the excitement is about the local story.”

On Security:

Mallory Delaporte-Bernues, TV5Monde: “Media companies, do not have the same security measures, as the financial industry which makes them low-hanging fruit for hackers… You know that black screen you never want to see in your office? When we turned our network back on, that’s what happened… You shouldn’t let your company do anything new until you’ve covered security.”

Matt Polins, CMS: “It’s not a question of if it will happen, but when it will happen. The key is how you respond to it when it happens… You shouldn’t be afraid of adopting new technologies, but be aware of the risks involved and plan accordingly.”

The Death Of Television?:

Sam Scott: The Promotion Fix @ The Drum: “As Ad Contrarian Bob Hoffman said, we need to counter the falsehood that TV is dying by pointing out that it’s having babies.”

“Marketers are not normal people. We love social media, but most people do not. 93% of marketers are on LinkedIn. Among everyone else, it’s 14%. 81% of marketers use Twitter. Everyone else, 22%.”

“The marketing industry has its own ‘fake news’ problem. Too many marketers – especially in digital marketing – accept what is said in our industry’s echo chamber without thinking critically or asking for evidence.”

“Don’t let those who are biased towards digital mediums and tactics frame the debate.”

On C-band and Satellite:

Huang Baozhong, APT Satellite: “With complementary OTT services, we add value instead of lowering prices.”

“If other countries will follow [the US/FCC]: Japan, Europe, Australia, Korea and others … this will completely destroy the broadcasting industry in C-band.”

Raymond Chow, ABS: “C-band is a precious resource, not only for broadcast, but also mission-critical for military applications.”

Greg Armshaw, BrightCove: “Really start understanding your customer base is the essential to selling OTT …. Even though there are free offers, not everyone is signing up to it, so personalised offers, being flexible about bundling and looking at marketing partnerships are key…”

Rohit d’Silva, Fox Network Group: “Data science is now front and centre for a multitude of industries. In the media industry the sooner they understand that data science is a huge part their operations, then they won’t get left behind.”

Uday Sodh: Sony India: “There is a huge mindset change required, when you move from traditional the broadcast business, to digital platforms. You have to deal with the huge explosion of data that you develop.”

In addition to the CASBAA Convention 2017 business sessions, “Desperate for Love”, produced by Yomiuri Telecast and broadcast by NIPPON TV of Japan, was announced as the winner of the CASBAA/ABU UNICEF Child Rights Award 2017 for the best children’s television programming and coverage of children’s issues produced in the Asia Pacific.

Day 2 of the Casbaa Convention 2017 in Macau, audience and speakers will reconvene at 9.00am at the Ball Room, Studio City. We look forward to seeing you.

CASBAA would like to thank CASBAA Convention 2017’s Supporting Sponsor, TRT World, along with our other Sponsors:
21st Century Fox, ABS, Amagi, APT Satellite, ARRIS, AsiaSat, Australia Channel, Brightcove, Cisco, CMS Cameron McKenna Nabarro Olswang, Deutsche Welle, The Walt Disney Company, FashionTV, FOX Networks Group, France 24, Friend MTS, Google, Intelsat, INVIDI Technologies, Irdeto, Leyard, Lightning International, MEASAT, MPP Global, NAGRA, SES, True Visions, Turner Asia Pacific, TV5MONDE, Viaccess-Orca, Vindicia and Viu.

We would also like to thank CASBAA Patrons: A+E Networks, Astro, BAM Asia Entertainment Network, BBC Worldwide, Celestial Tiger, Discovery Networks Asia-Pacific, HBO Asia, NBCUniversal International Networks, PwC, Scripps Networks Interactive Asia-Pacific, Star India, and Viacom International Media Networks.



Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit

Contact CASBAA

For media contacts and additional background contact:

Tel: +852 2854 9913

Southeast Asia’s New Coalition Against Piracy (CAP) Unveiled at CASBAA Convention 2017


Macau, 07 November 2017 – Members and supporters of the newly-established Coalition Against Piracy gathered at the annual CASBAA Convention in Macau on November 7th to mark the initiation of joint work in southeast Asia against Illicit Streaming Devices (ISDs) and the app networks that underpin them.

CC17 - CAP Launch

PHOTO: The Coalition Against Piracy members toast the launch of CAP (L-R): Jason Chan, CAP; Paras Sharma, Viacom International Media Networks; Laila Saat, ASTRO; Malobika Banerji, A&E Networks; Kevin Plumb, Premier League; Nirav Haji, Sony Pictures Television Networks Asia; Lawrence Yuen, HBO Asia; Joe Welch, CASBAA Chairman; Birathon Kasemsri, True Visions; Amit Malhotra, The Walt Disney Company; Alexandre Muller, TV5MONDE; Rohit d’Silva, Fox Networks Group; Neil Gane, CAP; Chih Yeong Voo, Turner Asia-Pacific; Mike Kerr, beIN Asia; Keith Huang, PCCW Media; Erwin Galang, Cignal TV; Gidon Freeman, NBCUniversal; Jake Smart, National Basketball Association and John Medeiros, CASBAA. Not represented on stage were BBC Worldwide and Media Partners Asia.

In toasting the launch, Birathon Kasemsri, Chief Commercial Officer, True Visions Group said “Piracy is an international issue that cannot be dealt with by a single entity or country alone. It cannot be dealt with by a single platform alone. It must be a coordinated, integrated effort. We need to create an environment where we can grow and prosper. I invite you to put all your efforts together to make CAP the new initiative in the region a huge success – because we can only prosper from CAP’s success.”
The Coalition, which brings together a wide range of content providers and major Pay-TV platform operators, was established by multichannel video Association CASBAA to provide a vehicle for cooperation in copyright and anti-fraud enforcement against the small streaming devices which media publications have described as “the little black box(es) which took over piracy”. The illicit TV boxes have become a major drag on both traditional Pay-TV and “new media” OTT markets in Asia; a recent market survey reported that 14% of consumers in Singapore, for example, admit to regularly using an ISD. And those numbers are believed to be growing.

“The driving force behind establishment of CAP is the need for united, collective action by all branches of the video industry”, said CASBAA Chief Policy Officer John Medeiros. “Sports, films, TV series, international as well as local content – everyone trying to deliver quality content to the public is threatened by the inundation of ISD boxes and apps from commercial piracy syndicates. CAP aims to bring all these stakeholders together, and work in parallel with other similar coalitions around the world.”

In outlining CAP’s key priorities, Neil Gane, CAP General Manager, said “Two immediate priorities will be the disruption of the ISD ecosystem at its source and enhanced intermediary engagement with both eCommerce platforms and financial processors to disrupt transactions at the point of sale. Disrupting illicit commercial transactions is a key component of any anti-piracy strategy.”



Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit

Contact CASBAA

For media contacts and additional background contact:

Tel: +852 2854 9913

October 2017

CASBAA Monthly header

CASBAA Convention 2017

The CASBAA Convention 2017, being held from 6-8 November 2017 at Studio City in Macau, highlights the latest innovations in the multichannel TV Industry from across the Asia region, and around the world. With a content, technology, finance and regulatory agenda, the CASBAA Convention 2017 provides the most balanced representation of the needs of all stakeholders, plus a networking forum in which develop new business opportunities. For more information, and to register as a delegate, visit

What are you waiting for?

Book your ticket before the Convention starts!

The details

Members – Individual: US$2,100

Non-members – Individual: US$2,700

For Registration:

For Sponsorship:

CASBAA meeting with Hong Kong SAR Secretary for Commerce

CASBAA Chairman, Joe Welch, led a strong delegation from some of our Hong Kong-based members to meet with the Hong Kong SAR Secretary for Commerce, Edward Yau, Friday 20 October. It was a great opportunity for CASBAA members, including Celestial Tiger, Fenez Media, Fox, PCCW, Turner, and TVB to directly make the case for action by the Hong Kong government on piracy issues and a plea for support for the industry. Janice Lee from PCCW and others noted the direct impact that piracy was having on businesses in Hong Kong, and Desmond Chan from TVB explained that piracy at home was weakening Hong Kong’s content production and sapping its export potential. The group identified some of the self-help steps that industry was taking, and asked for pro-active government support. Yau was interested to hear the extent of the challenge but highlighted the difficulties of bringing any new legislation given domestic politics. CASBAA said much more could be done under current laws, and also urged consideration of narrow, targeted legislation that might not face so many political obstacles.

CASBAA Research Committee Lunch

After the last CASBAA Research Committee’s meeting in October, a number of the Singapore-based members had a lunch to welcome committee chairman David Webb, of Turner, who recently relocated here. (L-R) Aditi Guha, Disney. Seth Lee, Discovery. Sally Wu, BBC. Sobia Siddique, NBCU. Nenita Chu, Singtel. Annie Yuan, Sony. Mark Lay, CASBAA. Yu Mei Chan, CNBC. David Webb, Turner. Martyn Uren, Twitter (guest). E-Lin Kok, A+E. Leonard Lim, Scripps. Charmaine Yuen, BBC.

Video industry thrive on satellite transmission

Radio frequency spectrum is the life-blood of the video distribution industry. Given the inexorable push by mobile operators for more spectrum for every next generation of mobile technology, pressure is bearing on the satellite industry to free up spectrum for 5G service provision.

CASBAA has been working with the Asia Pacific Satellite Communications Council, (APSCC), and Global VSAT Forum, (GVF), on joint submissions to regional regulators in Japan, Hong Kong, Philippines and India that:

  • Show how satellites will play a key role in delivering certain 5G content and services to mobile base stations, as they do today for 3G and 4G.
  • Explain why certain spectrum (re-)assignment proposals would harm existing and future satellite services, especially where the proposals differ from ITU regional allocations agreed internationally
  • Defend existing satellite spectrum band assignments and priorities and seek satellite’s priority access to new spectrum bands

At the recent APSCC annual conference in Tokyo, CASBAA’s CEO, Chris Slaughter, gave insights on some of the other areas of common interest, including UHD rollout and take-up, the rise of both legitimate and illegitimate OTT services, the continued need for better advertising measurement on pay TV in many territories, the economic unsustainability of the high volume of high quality content being produced for TV, and the inevitability of consolidation.

After the conference, CASBAA, APSCC, GVF and a number of interested companies met with representatives of the Japanese Ministry of Internal Affairs and Communications to discuss 5G spectrum allocation policy, and in particular, regional and global harmonisation of allocations. The discussions centred on satellite’s role in 5G, and in technology developments in high throughput and non-geostationary satellites. Specific strengths of satellite for remote coverage, emergency services and the wide distribution of broadcast and popular video content to caches were also covered. Video alone is forecast to grow to the high 70’s to low 80’s by percentage of total mobile traffic in the next five years.

New Members

This month we welcome:

We help clients overcome the challenges of competing in the global economy. We solve complex legal problems across borders and practice areas. Our unique culture, developed over 65 years, enables our 13,000 people to understand local markets and navigate multiple jurisdictions, working together to instill confidence in our clients.

“TRT World is one of the leading international news organisations delivering new perspectives on world events. We have a distinctive voice to global news landscape; our news is told from every angle. We aim to expand understanding, encourage debate and influence positive behaviour. TRT World keeps you informed and connected.”


GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.


The Four-Part Documentary Following The Trials And Aftermath Of India’s Biggest Murder Mystery Will Be Streaming On HBO GO And Will Also Available On HBO On Demand

Catch the Official Trailer here
Download Hi-Res Stills here

SINGAPORE, OCTOBER 30, 2017 – HBO Asia’s first original documentary, THE TALWARS: BEHIND CLOSED DOORS is a gripping documentary that examines the double murder of a teenage girl and her family’s household servant in Noida, India, that quickly became one of India’s biggest murder mysteries, capturing worldwide attention. Produced in association with Star India, the four-part hour-long HBO Asia Original Documentary Series premieres on Sunday, November 26 at 9pm (SIN) exclusively on HBO. Parts 2, 3 and 4 will debut on subsequent Sundays at the same time. The documentary will be streaming on HBO GO and will also available on HBO On Demand.

The documentary begins with Drs. Rajesh and Nupur Talwar on the morning of 16 May 2008, discovering their daughter, Aarushi Talwar, lying dead in her bed, bludgeoned and with her throat cut. Their Nepali servant, Hemraj Banjade, is missing and believed to be the culprit until his bloated and battered body is discovered on the apartment roof terrace. There were seemingly just the four people in the apartment that night and only two of them are still alive. To the police investigation teams leading the inquiry, the parents must be the murderers, but after nine years, three investigations, a trial and appeal, and now an acquittal, nothing is as it seems. In English and Hindi with English and local language subtitles*, the documentary features never-before-seen exclusive interviews with Aarushi’s parents, THE TALWARS: BEHIND CLOSED DOORS speaks with those most closely involved in this twisted tale of intrigue, mystery that has turned this double murder into one of India’s most notorious crimes.

Mr. Jonathan Spink, CEO of HBO Asia, says, “THE TALWARS: BEHIND CLOSED DOORS marks HBO Asia’s first original documentary, adding to our ever-expanding repertoire of HBO Asia Original productions which includes series and movies. With this documentary, HBO Asia continues to showcase interesting and relevant stories from around the region that resonates strongly with the Asian audience.”

Episodes Include:
Part 1
Debut: Sunday, November 26 at 9pm (SIN) on HBO

After the brutal murder of their teenage daughter, Aarushi, hopes of swift justice crumble for the Talwars as the prime suspect, the family servant, is found dead and decomposing on the roof terrace of the family home. Under intense media scrutiny, the local police scramble to find the culprit quickly, leading them to arrest the grieving father.

Part 2
Debut: Sunday, December 3 at 9pm (SIN) on HBO

What appears to be a botched local police investigation into the double murder, forces authorities to quickly replace the police with India’s elite investigative unit – the Central Bureau of Investigation (CBI). The CBI clears the father of killing his daughter and servant as the investigation’s focus swings to nearby servants and staff, escalating social and class tensions.

Part 3
Debut: Sunday, December 10 at 9pm (SIN) on HBO

A new officer reinvigorates the stalled CBI investigation, switching track and pursuing both parents. Despite little hard evidence and increasingly desperate legal battles, Drs. Nupur and Rajesh Talwar eventually find themselves in the dock charged with murdering their own daughter and servant.

Part 4
Debut: Sunday, December 17 at 9pm (SIN) on HBO

After more than nine years and three investigations, this is a case that still haunts India. As the parents win their appeal, the case is reassessed and troubling questions emerge over what really happened the night Aarushi and Hemraj died.

THE TALWARS: BEHIND CLOSED DOORS is HBO Asia’s fourth Original production this year following the second season of HALFWORLDS, the dark action fantasy drama series set in Bangkok which premiered in January, the award-winning THE TEENAGE PSYCHIC, HBO Asia’s first original Chinese series set in Taiwan that premiered with breakthrough ratings in April, and SENT, HBO Asia’s first comedy drama series that premiered in September. To date, HBO Asia has produced ten Asian Originals with more slated to premiere in the coming years.

HBO Asia’s first original documentary, THE TALWARS: BEHIND CLOSED DOORS, premieres exclusively on HBO on Sunday, November 26 at 9pm (SIN). New episodes from the four-part hour-long series will premiere on subsequent Sundays at the same time. The documentary will be streaming on HBO GO and will also available on HBO On Demand.

# # #

* Where available.

Singapore-based HBO Asia brings the best of Hollywood to Asia first through its exclusive licensing deals with major Hollywood and independent studios, including Paramount Pictures, Sony Pictures, Universal Studios, Warner Bros. and Lionsgate. HBO Asia has proprietary and award-winning HBO and HBO Asia Original programmes that are produced exclusively for HBO viewers. Wholly owned by HBO (a Time Warner company), HBO Asia reaches 23 territories across Asia and offers a bouquet of channels and services including 24-hour commercial-free subscription movie channels in standard-definition and high-definition – HBO, HBO SIGNATURE, HBO FAMILY, HBO HITS, CINEMAX and RED by HBO – as well as HBO GO and HBO ON DEMAND. HBO Asia is also the exclusive distributor of BabyFirst and the DreamWorks channel in Asia. Log on to for more information.

HBO, Home Box Office, HBO Asia Originals and related service marks are the property of Home Box Office, Inc. Used with permission. ©2017 HBO PACIFIC PARTNERS, V.O.F. AND STAR INDIA PRIVATE LIMITED. ©2017 HBO Asia. All rights reserved.

For more information, please contact HBO Asia:

Karen Lai
Senior Director, Communications
Tel: (65) 6381 1796

Cheryl Foong
Manager, Communications
Tel: (65) 6381 1838

Chan Zi Ning
Executive, Communications
Tel: (65) 6381 1746

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TV Connect MENA conference: Security expert Conax to present essential insight for pay-TV operators on deploying Android STBs

Dubai, Oct 27th, 2017: Conax, part of the Kudelski Group and a leader in total service protection for digital entertainment services worldwide, announced at the TV Connect MENA conference in Dubai it will share key insight in deploying Android STBs. In addition, a team from Conax will be demonstrating the Contego Multi-DRM and the Conax GO Live OTT multiscreen solutions at the exhibition, Stand #1, October 30th – 31st, at the “The Address Dubai Marina” conference center.

TV Connect MENA Conference: Oct. 30th, Session II at 4:10 pm

“Learn how Android STBs fit within your pay-TV service”
Conax` SVP EMEA, Thomas Blichfeldt, brings extensive market experience in the European, Middle East and African markets and expertise in connecting pay-TV operators with the solutions that best match their business and target market. In this special conference session, Thomas will provide participants with valuable insight on the following topics:
• Android options for next generation set top boxes
• Benefits and impact for a pay-TV service
• Potential security pitfalls in a connected Android eco-system
• How to successfully create a compelling and secure Android-based pay-TV proposition

“Consumer interest for Android is growing in all markets based on its additional rich features and access to a wide range of 3rd party apps and connected devices,” confirms Thomas Blichfeldt. Thus, hybrid STBs based on Android OS and Android TV are increasingly attractive for pay-TV operators interested in creating a broadcast OTT offering with a wider range of entertainment services for its subscribers.”

“However, the large network of app developers also makes Android potentially highly vulnerable and exposed platform as Android STB populations are deployed on open, connected platforms. Conax is providing crucial guidance for operators deploying Android STBs to help reduce complexity and make Android a secure, lucrative option for pay-TV. Conax is partnering with Google and numerous leading technology partners to provide comprehensive, secure Android STB solutions.”

During the TV Connect MENA conference, a team from Conax will be available for discussion and demonstrations on launching future-oriented pay-TV services including comprehensive, fast-to-market Multi-DRM and pre-integrated OTT multiscreen solutions.

About Conax

A Kudelski Group company, Conax is a leading global specialist in total service protection for digital TV and entertainment services via broadcast, broadband and connected devices. Based on the Conax Contego security back-end, Conax’ future-ready technology offers modular, fast-time-to-market solutions that enable easy entry into a world of secure multiscreen, multi-DRM and IPTV content delivery and secures rights for premium content delivery to a range of devices over new hybrid network combinations. Headquartered in Oslo, Norway, ISO 9001 & 27001 certified Conax technology enables secure content revenues for 425 operators in 85 countries globally. For more information, please visit and follow us on Twitter, LinkedIn, Facebook and YouTube to join the conversation.

Conax media contact
Leslie Johnsen
Head of Public Relations & Communications, Conax
Mob: +47 41 45 80 43