
SINGAPORE, 25 JULY 2013 – The second instalment of the highly popular made-in-Asia original production, “Every Singaporean Son” (ESS), looks set to make its TV premiere on the National Geographic Channel (NGC), FOX International Channels (FIC)’s leading factual entertainment channel, almost two years after its inaugural season re-wrote the ratings chart for Singapore Cable TV viewers1. Aptly named “Every Singaporean Son II: The Making of an Officer” (ESS II), the six-part series comes after NGC renewed its collaboration with Singapore’s Ministry of Defence (MINDEF) to produce the TV adaptation that will follow in the lives of full-time National Servicemen (NSFs) as they undergo the rigors of leadership training at the Officer Cadet School (OCS). ESS II will air on StarHub TV CH. 411 and SingTel Mio TV CH. 201 from 6 August 2013 onwards.
The 21-part web-series was originally featured on the Cyberpioneer YouTube channel, drawing global audiences to Singapore-specific content. The NGC version of ESS II will be remade for TV by incorporating exclusive access and unrivalled production values that will bring regional audiences behind-the-scenes and into the lives of full-time National Servicemen (NSFs) as they undergo trials, tribulations and celebrations during their 38-week journey at the famed Officer Cadet School (OCS).
NGC’s continued partnership with MINDEF reflects the channel’s consistent effort in producing Asia-specific programming after the success of the first season’s strong resonance with local audiences. Its predecessor, ESS, received impressive ratings in Singapore, garnering eight times[1] more viewers tuning in to its premiere, placing the channel at the top of the charts across all English-language cable television channels in the same time slot. ESS remains the highest-rated programme across all factual entertainment channels on Singapore Cable TV to this day1.
“ESS II: The Making of an Officer is more than a story about citizen soldiers – it is a story of service, self-discovery and respect. ESS II gives viewers a look ‘behind the scenes’ at how the Singapore Armed Forces (SAF) develops selected young men and women to be professional military Officers of SAF. Officer Cadets are put through tough and realistic exercises that train them to be competent, committed and confident leaders, anchored on the SAF’s Core Values and military ethos,” said COL Seet Uei Lim, Commander, Officer Cadet School.
“With NGC’s wide audience reach, we are pleased to continue our partnership with the channel to give both local and regional viewers a deeper insight into a true Singapore story that informs and entertains at the same time”, he added.
The continued collaboration between NGC and MINDEF will see the latter joining a whole host of local and regional partners that have partnered with the award-winning factual entertainment channel in recent years. Along with MINDEF, NGC have also joined hands with the likes of Gardens by the Bay, Marina Bay Sands and the Singapore Zoological Gardens to produce authentic and original stories from Singapore, told through world class narrative and unrivalled production values.
Ms. Yvonne Tay, Deputy General Manager, FOX International Channels (FIC) Singapore said, “The second season of Every Singaporean Son will add to the growing collection of original Asia productions by NGC. Over the last two years, we’ve tied up with regional and local partners to produce many localised productions including Mega-Structures: Gardens by the Bay; Panda’s Wild Move and the upcoming I Wouldn’t Go In There, which is National Geographic Channel’s first full length original series developed out of Asia, written and produced specifically for audiences around the region. Such sterling programs have opened doors for further regionally produced programs with supportive partners like that of MINDEF and The Media Development Authority.”
Mr. Mark Francis, Vice President Production & Development of FOX International Channels (FIC) and National Geographic Channel, added, “Renewing our collaboration with MINDEF is in line with one of the key initiatives of FIC, which is to develop more returnable series and localized content that resonates deeply with local audiences. NGC has been synonymous with producing quality programming, and we’ve had a long tradition of obtaining unique access into hidden worlds, giving our viewers a rare look at some remarkable people, places and institutions. The Singapore Army certainly ticks that box.”
‘Every Singaporean Son: The Making of an Officer’ will premiere with back-to-back episodes on 6 August 2013, 9pm on National Geographic Channel. In addition, National Geographic Channel will air a catch-up marathon of the first season of Every Singaporean Son on 4th August 2013 from 1.25pm for viewers to re-live the joys and hardships of Basic Military Training experienced by every Singaporean male.
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About FOX International Channels
FOX International Channels (FIC) is 21st Century FOX’s international multi-media business. We develop, produce and distribute 300+ wholly- and majority-owned entertainment, factual, sprots, movie and lifestyle channels across Latin America, Europe, Asia and Africa, in 48 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 1.6 billion cumulative households worldwide.
In Asia, FIC operates or distributes 30+ channel brands, including the FOX, STAR and National Geographic brands, with over 100 feeds across 14 markets. As the leading pay-TV network in the region, we reach more than 500 million cumulative subscribers across Asia Pacific and the Middle East with offices in Hong Kong, China, Taiwan, Japan, Korea, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, India, Australia, New Zealand and the UAE. For more information, please visit www.foxinternationalchannels.com
About National Geographic Channels International
National Geographic Channels International (NGCI), FIC’s leading factual entertainment channel, inspires viewers through its smart, innovative programming that questions what we know, how we view the world and what drives us forward. A business enterprise owned by National Geographic Ventures and FOX Entertainment Group, NGCI contributes to the National Geographic Society’s commitment to exploration, conservation and education through its six channels: National Geographic Channel, National Geographic Channel HD, Nat Geo Wild, Nat Geo Wild HD, Nat Geo Adventure and Nat Geo Music.
Globally, National Geographic Channel (including NGC U.S., which is a joint venture of NGV and Fox Cable Networks Group) is available in more than 440 million homes in 171 countries and 48 languages.
For more information, please visit www.natgeotv.com
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This press release was issued on behalf of FOX International Channels Asia by Tactic Public Relations Limited (Tactic). For further information, please contact:
FOX International Channels Asia
Kelly Jang
Director
Pan Regional Trade Marketing & PR
DID: +852 2621 8875
Email: Kelly.jang@fox.com
Tactic Public Relations Limited (Tactic)
Diana Low
Tactic – Singapore
DID: +65 6325 8264
Email: diana.low@tacticpr.com.sg
Sherraine Chan
Tactic – Hong Kong
DID: +852 2114 4964
Email: Sherraine.chan@tacticpr.com.hk