SMASHES ATTENDENCE RECORDS AS
JUSTIN BIEBER, KARA, MIZZ NINA AND JAY PARK
TAKE MALAYSIA’S BIGGEST MUSIC EVENT TO NEW HEIGHTS
Beliebers, Jaywalkerz, Kamilias and Mizz Nina fans
Fill Surf Beach @ Sunway Lagoon for an Unforgettable Night of Live Music and Groundbreaking Social Media Interaction
MTV WORLD STAGE LIVE IN MALAYSIA 2012
Premieres on MTV SEA Saturday 28 July
Broadcast globally into over a half-billion homes on MTV World Stage later this year
BANDAR SUNWAY, MALAYSIA – 15 July 2012: MTV World Stage Live In Malaysia 2012 at Surf Beach @ Sunway Lagoon smashed all attendance records as over 16,000 people flocked to see global superstar Justin Bieber, K-pop sensations Jay Park and Kara, and local singer-songwriter Mizz Nina perform live for fans, celebrities, dignitaries and VIPs in attendance. Demand for passes to the free event was at its highest level ever as pop music took center state in a night of spectacular performances, breath-taking choreography and social media interaction that puts music fans center stage of the star-studded evening.
Attendance at MTV World Stage Live in Malaysia 2012 peaked over 16,000 with thousands of Beliebers, Jaywalkerz, Kamelias and Mizz Nina fans queuing up as early as 7:00am hoping to get a glimpse of their favorite stars or be among the first admitted into Sunway Lagoon. In the days leading up to the event, thousands of fans were tweeting, posting and sharing photos via Instagram, sending #worldstagemy in to overdrive with fans clamoring to see their comments and pictures broadcast across the giant screens that flanked the stage.
As a countdown commenced to signify that the show was about to start, the decibel levels skyrocketed as worldwide superstar and #1 recording artist Justin Bieber opened the show by emerging from center stage and kicking off the night with his smash hit, “Baby.” Being Bieber’s only Southeast Asian stop, the screams could be heard from Subang to Kuala Lumpur as he enthralled fans with performances of “All Around the World” and “As Long As You Love Me,” followed by acoustic performances of “Die in Your Arms,” “Be Alright” and “One Time.” The tempo picked back up with “Never Say Never” and the set closed with “Boyfriend,” the first hit single off of Believe, Bieber’s newly released full-length album that catapulted to #1 in 30 countries across the world in its first week of release including Malaysia, Singapore and the Philippines.
Park Gyu Ri, Han Seung Yeon, Goo Ha Ra, Nicole Jung and Kang Ji Young – better known as Korea’s mega girl-group, Kara — were next to take the stage, marking their first-ever live Malaysian appearance. Their set kicked off with “Step” accompanied by ten dancers and set a high-energy tone that carried straight into performances of “Jumping,” “Lupin,” and “Honey,” and “Let It Go”. Kara finished up their set with their history and dance craze making hit “Mister,” the single that put Kara in the record books as the first non-Japanese female group to break the Top 10 in Japan’s Oricon charts in over 29 years.
Malaysia’s own Mizz Nina was the next for MTV World Stage Live in Malaysia, opening her set with “Just Do It” and then going into “Takeover” and “Hit Me Up.” After a quick wardrobe change, Mizz Nina commanded center stage with performances of “Rentak Yang Sama,” “With You” and “Summer Burning,” then finishing her debut on the World Stage with a call to music fans all over the world to sit up and take notice of Malaysia’s homegrown talent with “What You Waiting For?”
The finale of the night belonged to Jay Park, who kicked off his set with “AOM and 1llionaire.” Showing fans why the U.S. born and bred Korean-American singer, songwriter and dancer consistently tops the charts, he kept the crowd captivated with “Abandoned” and a Korean version of “Know Your Name.” Slowing things down, he then performed the ballad “Carefree,” followed by medleys of “Nothing” and “Girlfriend,” as well as “I Got Your Back” and “Star.” Park’s female fans swooned to his sexy rendition of “Turn Off Your Phone” and “Do What We Do,” before picking the tempo up for a show-stopping dance number, and then bringing MTV World Stage Live in Malaysia to a close with a spectacular rendition of “Body2Body.”
Famous faces weren’t limited to the stage at MTV World Stage Live in Malaysia 2012. Among the local celebrities, dignitaries and VIPs in attendance were Sona One, Linda Jasmine and Que Haidar, the Korean Ambassador to Malaysia His Excellency Mr. Yang Bong Ryull, the Canadian High Commissioner Randolph Mank, members of Malaysia’s royal families including Kelantan’s Yang Mulia Rania Aaliyah Petri Azahar, Crown Prince of Terengganu Yang Amat Mulia Tengku Muhammad Ismail, Yang Amat Mulia Tengku Muhammad Mua’az and Yang Amat Mulia Tengku Fatimatuz Zahra’.
Shot in High-Definition, MTV World Stage Live in Malaysia 2012 will be produced into a 2-hour TV show premiering on MTV SEA channel on Saturday 28 July 2012, 12:30pm (WIB), 1:30pm (SG/HK/PHIL) and 2:30pm (MAL). An hour-long version will also be broadcast later in the year via MTV’s global network of more than 60 channels in over 150 territories, reaching over 600 million households.
MTV World Stage Live in Malaysia 2012 is sponsored by Sunway Resort City, Lenovo, Xpax, Twisties and Hong Leong Bank, and supported by MyCeb of the Ministry of Tourism and broadcast partner Astro.
MTV World Stage Live in Malaysia 2012 will be held at the
Surf Beach @ Sunway Lagoon, Bandar Sunway, Malaysia on 14 July 2012.
The concert will be broadcast on MTV SEA on Saturday 28 July 2012, 12:30pm (WIB), 1:30pm (SG/HK/PHIL), 2:30pm (MAL).
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About MTV SEA
MTV is the world’s most prominent youth media brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV connects with its audience on multi-platform including television, online, mobile phones and social media, offering long-form shows, music and youth entertainment. Launched in 1994, MTV SEA channel reaches out to more than 235 million households in Asia and over 7million fans on the web. MTV SEA is part of Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB).
About Viacom International Media Networks
Viacom International Media Networks(VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in more than 160 territories and 35 languages via more than 160 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.
About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation. Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company. Universal Music Group is a unit of Vivendi, a global media and communications company.
About Sunway Resort City
Sunway Group is one of Malaysia’s most widely recognized and diversified conglomerates with presence in 40 locations worldwide. The Group’s legendary RM10.6 Bil development which has garnered international recognition is the thriving 800-acre Sunway Resort City (SRC) in Bandar Sunway, an engineering tour de force located just 20 minutes outside the nation’s capital of Kuala Lumpur. The township stands as an icon for human endeavour, innovation and forwardness, as it was literally resurrected from a derelict mining land. Its fully-integrated facilities epitomize the Group’s trademark “Resort Living Within A City” concept and stands today as one of the region’s most preferred tourist destinations. With over 7 million sq ft of world-class facilities, the Sunway Resort City attracts 36 million visitations annually. The City comprises more than 7,000 residential, commercial and light industrial units. It is an ideal place to live, work, study, play and shop and stands as the only Integrated Resort City in Malaysia with 7 key components; residential, hospitality, retail, leisure, healthcare, education, and commercial. Sunway Lagoon; Sunway Resort Hotel and Spa; and Sunway Pyramid are SRC’s leisure, hospitality and entertainment components.
About Lenovo
Lenovo (HKSE: 992) (ADR:LNVGY) is a $US21 billion personal technology company – and the second largest PC company in the world, serving customers in more than 160 countries. Dedicated to building exceptionally engineered PCs and mobile internet devices, Lenovo’s business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group’s acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo has major research centers in Yamato, Japan; Beijing, China; and Raleigh, North Carolina. For more information, see www.lenovo.com.
About Xpax
Xpax is CelcomAxiataBerhad’s main prepaid brand, represents more than halfof Celcom’s total of 9.2 million prepaid subscribers. Xpax is a brand that personifies every minutes of one’s time, offering the best value and unbeatable call rate from as low as 28sen for every 10 minutes. In addition, Xpax is also about empowering the young at heart in experiencing the extraordinary and amazing once in a lifetime feeling.Got X. www.xpax.com.my.
About Kraft Foods
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company’s iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed before the end of 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Malaysia, Kraft Foods brands include Twisties, Oreo, Cadbury, Jacob’s, Tiger, Chipsmore, Toblerone, Chipster, Dentyne, Clorets and other Kraft products. Visit www.kraftfoods.com.my and facebook.com/kraftfoodscorporate.
About Hong Leong Bank Berhad
Hong Leong Bank Berhad is one of the leading financial services organisations in Malaysia. With a heritage of more than 100 years, it provides comprehensive services in personal financial services, business banking and trade finance, treasury, branch and transaction banking, wealth management, investment banking, private banking and Islamic financial services. It has recently acquired EON Bank Group and the merger sees the creation of a core domestic franchise with an expanded distribution network of 330 branches for customers across the country.
With a proven track record in value creation and a highly recognised brand, Hong Leong Bank has also been extending its footprint in the region, with branches in Singapore and Hong Kong and a wholly owned subsidiary in Vietnam. In China, the Bank has a 20% shareholding in Bank of Chengdu Co., Ltd., Sichuan and a consumer finance joint venture.
Hong Leong Bank is a subsidiary of Hong Leong Financial Group Berhad, the financial services arm of the Hong Leong Group. Apart from banking, Hong Leong Financial Group is involved in the provision of insurance and takaful, as well as investment banking, unit trust, fund management and stock broking services.
For more information, please log on to www.hlb.com.my, contact your nearest branch manager, or call us at 1-800-38-8888.
About the Malaysia Convention & Exhibition Bureau (MyCEB)
MyCEB was established in 2009 by Ministry of Tourism, Malaysia to further strengthen Malaysia’s business tourism brand and position for the international business events market. A non-profit organisation, MyCEB serves as a central hub to assist meeting and event planners to bid for and stage international business events in Malaysia and act as a conduit for national product development. MyCEB’s goal is to improve its rankings as an international meetings destination within ICCA and to grow business tourism arrivals to Malaysia.
As a measure to further develop the international events industry, MyCEB has launched a specialist unit known as the International Events Unit (IEU) which focuses on identifying and supporting international event bids including sports, art and culture and lifestyle events. The IEU’s goal is to identify and assist homegrown events with the potential to attract international publicity and international attendances.
For more information, please visit www.myceb.com.my
For further details or enquiries, please contact:
Paul Anand
Compass Communications Sdn. Bhd.
Dawn Lum
MTV Asia / Viacom International Media Networks
