News

Hello Japan!

June 29, 2012: ‘Hello! Japan is a new international channel coming from Japan’s private sector, and is promising a wide distribution outside Japan starting next year. GlobeCast will carry the channel’s signals internationally, beginning in Asia.

Hello! Japan HD intends to have a significant pan-Asian broadcast footprint, with the technical capability to reach all key HD pay-TV platforms in Asia. GlobeCast will receive the channel’s feed at its Singapore technical operations center, where playout will be performed and the feed encoded and sent via fiber to GlobeCast’s Hong Kong teleport for satellite uplink.

http://advanced-television.com/index.php/2012/06/28/%E2%80%98hello-japan%E2%80%99-promises-international-entry/

Mpeg Forum bows out

June 29, 2012: Following its announcement to merge with the Open IPTV Forum in March, the MPEG Industry Forum has revealed that it will shortly be closing shop, with all assets to be put into the hands of the Open IPTV Forum by the end of this month.

In an open statement, the organisation’s President, David Price of Ericsson, says that it has declared victory in its aim to “facilitate and further the widespread adoption and deployment of MPEG and related standards in next-generation digital media services.”

http://advanced-television.com/index.php/2012/06/28/mpeg-forum-bows-out/

China To Launch Netflix-Like Service

Beijing (June 29, 2012) – The government-run China Movie Channel will launch a movie streaming service in a licensing deal with Paramount Pictures.

Paramount will provide movies and titles for online viewership at China Movie Channel’s online streaming website M1905.com, which claims to draw 4 million daily visitors and more than 16 million daily page on average.

China Movie Channel plans to create the new service with Jiafix Enterprises, a group that includes former Columbia Pictures chairman Sid Ganis and his cousin Marc Ganis.

The piracy continuum

June 29, 2012 – The security industry has to date been taking too much of a black and white approach to piracy and should instead look at it as a continuum which actually contains potential customers, leading security firm Irdeto is suggesting.

Explaining its novel approach to an issue that has to date held back some content owners from offering premium content, particularly in OTT and connected TV environments, Irdeto VP corporate and online marketing Stuart Rosove told Rapid TV News that the industry had to challenge the accepted view of the mechanics of the piracy market: “It’s traditionally been a black and white issue: this is wrong, With technologies such as watermarking we’ve been trying to keep everyone out ; watermarking technology has been like a speak plug that never fitted every car.” He warned that such a polar way of looking things was bad for business due to the fact that, maybe counter intuitively, “piracy has a business model”

Download “Understanding and Managing the Piracy Continuum” here

View an interview with Stuart Rosove, VP Corporate & Online Marketing, Irdeto: http://www.youtube.com/watch?v=Jw8_2QR23eo

Global tablet usage for viewing TV and video content doubles

June 28, 2012 – Just as the tablet market gets a spur that might make it grow even faster than it has over the last two years, a new report from NPD DisplaySearch has found that more than 70% of consumers have viewed video content on devices other than a TV.

According to the Global TV Replacement Study, this hugely significant growth, which will have content providers licking their lips, has occurred in conjunction with increased tablet adoption in these markets.

In all, NPD said that tablet adoption was driven by improved connectivity infrastructure has facilitated use of these devices as alternate content-viewing devices. In particular use of tablets such as the iPad and Android-based devices by consumers for viewing TV/video content more than doubled in 14 regional markets surveyed,

Pramila joins FIC from Zee

June 22, 2012 – Fox International Channels (FIC) has appointed Ms Pramila Rajagopal to the newly created position of Director of Adsales and Partnerships – Malaysia, in its effort to tap into the burgeoning PayTV advertising growth and expand its reach with advertisers and agencies in Malaysia and Brunei.

Basil Chua, Territory Head of Fox International Channels told ADOI, “Since establishing our presence in Malaysia 3 years ago, Fox International Channels, in partnership with Astro Media Sales, has been successful in growing our partnerships with leading advertisers and media agencies across all categories. Today, we have a highly talented adsales team that delivers some of the best creative television campaigns and integrated media solutions for our clients. We are confident that with Pramila leading the adsales team, she will be able to continue the aggressive growth of our adsales business.”

Online video at crossroads

26-06-2012: As online video booms, video advertising is now less a battle of traditional versus digital screens and more of an inevitability that marketers and content providers need to understand right now, the latest VideoHub video advertising report has concluded.

The report is designed to give advertisers, agencies and publishers insight into brand metrics and viewability, as well as access to Nielsen online campaign ratings and the Q1 2012 Performance Replay shows that of 3.5 billion monetised videos in the quarter, approximately 88% of all ads streamed in the first quarter were fully visible to viewers. Significantly, says VideoHub, this is much stronger than statistics have indicated for display ads.

Despite the proliferation and availability of mobile devices, in particular tablets, capable of offering a compelling video experience, the survey showed that in business terms the majority of video ads are being delivered within Large Player Environments. Yet viewing quality has been strong across all player sizes, something VideoHub stresses as more important. Of the 3.5 billion video streams analysed, only 7% were partially obstructed, while viewers never saw the remaining 5%.

The Asian way for OTT

June 25, 2012: If there were two themes that dominated this year’s Broadcast Asia they were the rise in OTT video and the belief that Asian markets are different.

Rob Van Dem from IBM presented research that showed marked differences between Asia and Europe, and not just the expected differences in the economic climate. It is true that Asian markets are seeing substantial growth in pay-TV and TV advertising revenues, and this allows Asian operators to invest far more heavily in new technologies, but there is a continued insistence that new services must be proven in market. This was reinforced by consumer research showing that Asians use mobile and internet devices far more readily than their European counterparts. Whereas Europeans who used mobile and internet devices tended to be markedly younger, in Asia there was uniform usage across all generations.

http://www.broadbandtvnews.com/2012/06/25/asian-operators-looks-to-find-their-own-way-over-the-top/

iTunes stores in Asia

HONG KONG—June 27, 2012—Apple® today announced the launch of the iTunes Store® in Hong Kong, Singapore, Taiwan and nine additional countries in Asia featuring an incredible selection of local and international music from all the major labels and thousands of independent labels. The iTunes Store features local artists including Jay Chou, Girls Generation and Andy Lau, international artists including ADELE, The Beatles and Jason Mraz, and world-renowned classical musicians including Lang Lang, Yo Yo Ma and Yuja Wang. Customers can choose from over 20 million songs available to purchase and download on the iTunes Store.

Apple is bringing the iTunes Store to music fans in Brunei, Cambodia, Laos, Macau, Malaysia, Philippines, Thailand, Sri Lanka and Vietnam. Customers can also rent or purchase movies from the iTunes Store, with many available in stunning HD, from major studios including 20th Century Fox, Paramount Pictures, Sony Pictures Home Entertainment, The Walt Disney Studios and Warner Bros. Pictures. The iTunes Store joins the revolutionary App Store™ which offers more than 650,000 apps to consumers in 155 countries.

http://www.apple.com/pr/library/2012/06/26Apple-Launches-iTunes-Store-in-Hong-Kong-Singapore-Taiwan-Nine-Additional-Countries-in-Asia-Today.html

Youtube hits 16bn US views

24-06-2012: Four-fifths of viewers watched content from YouTube as 163 million unique US video viewers streamed over 26 billion videos and spent about six hours on average watching online video during May 2012.

Overall, according to Nielsen’s latest investigation of the US online video market, there were 163,478,000 video views taking 26,167,111,000 video streams, an average of 160.1 streams per viewer. Inevitably, YouTube dominated proceedings, amassing 136 million unique viewers during the month, over over three times more than Yahoo! who had 45.336 million users; VEVO with 42 million; AOL, 25.6 million; MSN, 24 million. The highest ranked commercial video service, Hulu, amassed online 15.48 million users.

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