
SCM Continues its Reigning Emperor’s Status in Chinese Entertainment with more Blockbusters, Live Events, Concerts, Award-winning Documentaries and Original Productions
SINGAPORE, 21 JUNE 2012 – STAR Chinese Movies (SCM), the emperor of Chinese entertainment content, continues its strong foothold in the category by introducing new offerings that will delight the local viewers. Along with the launch of SCM’s new look in Hong Kong last month, Singapore’s SCM will closely follow suit. Starting from 1st July, in addition to the current slate of popular Chinese blockbuster movies, the channel will excite fans by airing a new line-up of original series, live events, concerts and award-winning documentaries.
SCM, the top rated Chinese Movie Pay TV channel in Singapore for the eighth year running, currently attracts an audience of more than 10 million each week across Asia, entertaining them with award-winning titles that have scored over 1 billion SGD in Hong Kong, China and Taiwan box offices.
In celebration of its proven track record of success, SCM will reaffirm its emperor status by presenting audiences with a new regal look to complement the channel’s roadmap of airing the latest titles. SCM will transform its channel logo from a star into a royal crown. The crown features three points, each signifying a specific offering; best premium programmes, best screening service as well as the largest Chinese movies inventory. Besides the new emblem, the English name of STAR Chinese Movies will officially become SCM.
“We’re proud to unveil the new look for STAR Chinese Movies in Singapore. The introduction of content beyond the traditional Chinese blockbusters such as award-winning documentaries, live concerts and original series is an important part of engaging consumers with quality content, better viewing experiences and further reinforcing SCM’s positing as the leader in the premium Chinese Entertainment space,” said Ms. Yvonne Tay, Vice President and Territory Head of FOX International Channels Singapore.
Bringing More Blockbusters To Viewers
To launch the enhanced channel on 1st July, SCM will premiere the top box office Chinese film You’re the Apple of My Eye, on Saturday on 7th of July at 9.30pm. Other upcoming Chinese blockbusters programmed in the coming weeks include Love in Space, starring Aaron Kwok and Eason Chan, We Not Naughty, directed by Jack Neo as well as Turning Point 2, featuring an ensemble cast of Hong Kong stars Francis Ng, Michael Tse, Bosco Wong and Chapman To.
Providing Access to What’s Hot and Real
Besides bringing viewers the best of Chinese blockbusters, SCM is expanding its regular content beyond movies to provide the latest concerts, performances, Asian film award ceremonies and documentaries.
Music lovers will get front row seats to the hottest concerts in Asia with Richie Ren’s Love Beloved as the first act in the new concert line up. Other upcoming super stars that will make appearances on the channel in the coming months include Andy Lau, Sammi Cheng and Miriam Yeung.
For those viewers interested in non-fiction films, SCM will provide access to award-winning documentaries through the SCM Real slate, which offers a real look at specific subjects and topics. To kick off its expansion into documentary films, SCM will air Burma – A Human Tragedy, which documents Aung San Suu Kyi’s (“The Lady”) harrowing experience of living under the military regime in Burma.
Supporting Asian Talents with Co-Productions
In a show of cohesiveness and support for the Asian film industry, SCM has teamed up with several leading film development and production companies within the region to create a series of high definition features.
Leveraging the success of the 2005 project “Focus First Cuts” where SCM collaborated with Andy Lau’s Focus Film Ltd to finance six high definition features from up-and-coming directors such as Ning Hao, SCM will also be working with renowned Chinese filmmakers to develop local productions by new talents in the region.
Through these collaboration projects, SCM seeks to place stronger emphasis in supporting emerging industry talents as well as provide a platform for the Asian film community to showcase their works beyond the silver screens. SCM will also air these co-produced titles on its channels to over 5 million home subscribers in Asia as first exclusive runs. More details will be revealed closer to date.
Operated by FOX International Channels, SCM (StarHub TV Channel 866) is available in over 5 million homes across Asia, in Cantonese or Mandarin with Chinese and English subtitles. It is available in HD and On-Demand. For more information on SCM, please refer to the attached appendix.