(Aug 12, 2013) On average, 7 percent of adults with broadband say they are would-be cord-cutters, noting that they are highly likely to cancel their pay-TV subscription in the next six months. This has a strong correlation with the use of smart TVs; 8.8 percent of connected-TV users are highly likely to cancel in the next six months, compared to only 3.5 percent of non-net-connected TV user, finds the Diffusion Group.
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