How to Make a TV Drama in the Twitter Age

(Aug 11, 2013) For decades, the TV viewing experience was much the same. Tune into your favorite show, week by patient week, all on the network’s schedule. Feedback was restricted to faceless Nielsen ratings and perhaps a plaintive letter or phone call to executives complaining about a favorite show’s cast change or cancellation.

No more. In a connected world of DVDs, DVRs, video on demand and, more recently, Web streaming, the calculus of control has shifted. Gorge on an entire season of a new show like Netflix’s “House of Cards” in one delirious 13-hour sitting the day it debuts. Tweet your delight/disbelief/fury (pick one, or all) about plot twists to your multitude of followers. Marshal an army on social media to demand a show return from the dead, perhaps even as a movie. (See “Veronica Mars.”)

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