The mobile TV market offers great potential across the world over the next two years according to new research by RNCOS.
The firm’s “Global Mobile TV Forecast to 2013” predicts that the number of mobile TV subscribers worldwide will grow at a CAGR of over 47% during 2010 – 2013 on the back of increasing mobile subscribers. The analyst says that rapid growth into the overall mobile phone market has led to a very high mobile TV penetration rate in most of the major markets. Moreover, with mobile market penetration now greater than 90% in many countries, it has firm belief that mobile TV has the potential to appeal to the mass market. The research suggests that success for mobile TV players rests fundamentally in operators’ service pricing models coupled with the availability of handsets that support good picture quality at high data transfer rate. In terms of delivery methods, RNCOS expects streaming video technology to dominate the global mobile TV subscriber base by the end of 2013.
Given the growth, RNCOS sees big opportunities for various industry players including mobile operators, content providers and handset manufacturers alike.
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