Amazon Wastes Little Time Hawking HBO Now

Amazon wasted little time pitching HBO Now to customers after extending support for the standalone OTT offering to Fire TV boxes and the Fire TV Stick.

Amazon, which also supports HBO Now on its Fire tablets, emailed a promo on Sunday to customers with the subject line: “Get HBO Without a Cable Subscription” – a message that is obviously targeted to cord-cutters and consumers who have never taken a pay TV subscription, but might be inclined to tap into the OTT offering to gain access to Game of Thrones, True Detective, Ballers and other HBO originals…

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