Company: Nagravision
Published: September 2008
Hybrid solutions are moving us closer towards truly converged services. What was a mere interesting concept a couple of years ago has now developed into what looks like the de facto leading deployment scheme for digital TV. Each link in the convergence chain will need to
protect assets adequately. Content security needs to evolve in line with the hybrid/converged deployment, and suit arbitrary combinations of different delivery methods. The more converged the services become, due to cross-selling of content, evolution of new business models
and multiple delivery networks and devices, the more experience consistency will become the essential differentiator for successful pay TV service providers.