Rentrak the specialist in precisely measuring movies and TV everywhere, announced a partnership with AMC Networks to develop cross-platform analyses of program viewing by integrating viewing behavior from Rentrak’s massive and passive television and Video on Demand information with census-level video viewing collected from AMC’s digital platforms.
The combination of Rentrak information and AMC digital viewing will uncover how audiences use the mix of platforms by demographics, advanced demographics and custom segmentations. These insights will ultimately help AMC better service their advertisers.
Rentrak will now be able to establish a reach model based on the direct attribution—in a privacy-compliant way—between the household digital viewing, DVR, TV and VOD sources, which will allow reporting that highlights the incremental program reach from additional programs.
Read more at Advanced Television