News and infotainment portals add to the fresh lineup for young, digital generation
Kuala Lumpur, 26th May 2017 – Malaysia’s premier Chinese language channel, Astro AEC celebrated its 20th anniversary with a stronger branding of the channel, including a new line up of compelling local content and digital initiatives on all screens, to cater to the increasingly digital lifestyle of its viewers.
TH Chong, Astro Malaysia’s Group Director of Media Sales said, “Over two decades, Astro AEC has become a pillar of the Malaysian Chinese community, in keeping with its continuous commitment of sharing information, appreciating culture and celebrating education achievements across our TV, radio and digital platforms. With proven results in our content centric multi-platform solution, strong brand integration and digital-first initiatives, our team remains focused on continuing to expand our horizon and evolve our offering, together with our esteemed advertisers and agencies.”
Today, 2.1 million loyal viewers are enjoying the best of on-screen entertainment and information on Astro AEC every month on linear via Astro and NJOI; on demand via Astro GO and the new NJOI Now, as well as on its social and digital platforms.
Astro will continue to deepen and differentiate its Chinese content vertical with new signature IPs such as popular singing reality show, The Voice; first late-night variety show, Call Me Handsome; regional street dance competition, Asian Battleground; and a new sitcom starring Astro’s talents and webrities (web celebrities) which will be available on TV and via live streaming on mobile and online, targeting the younger audience and their digital lifestyles.
Exploring a fresh concept of addressing bold topics, Call Me Handsome recorded 8.5 million Facebook views and 760,000 YouTube views in its inaugural season and returns for second season, promising even more audacious themes, featuring jaw dropping, good looking male guests from Malaysia, Singapore, Taiwan and Thailand. For the first time, fans can watch the unedited, raw content through 8 fan cams live during the show filming, immersing themselves in a personalized experience like never before.
Another content IP, Asian Battleground will once again go beyond Malaysia to host auditions across Asia. Besides attracting thousands of participants and spectators on-ground, the show is now an international dance IP which attracts interest from Singapore, Vietnam and various Asian countries, with judges made up of world-renowned dance celebrities.
Following the success of Evening Edition and Prime Talk, Astro AEC will further reinforce its capabilities across web and mobile with a plan to introduce a Chinese news and infotainment portal in the months to come.
In addition, XUAN (www.xuan.com.my), with an average of 1 million unique visitors and 4 million page views per month, is now the #1 Chinese entertainment portal on Astro, resonating with the young, digital generation. The refreshed XUAN intends to bring more M.I.X (Made In XUAN) digital content from celebrity news and showbiz headlines, to K-pop news and lifestyles.
For more information, please contact:
VP, Group Communications, Astro
M: +012-322 5184
AVP, Chinese Communications, Astro
M: +012-667 8821