Singapore, 25th July 2018 – Discovery, Inc. has appointed Anna Pak Burdin as General Manager, Southeast Asia, following the integration of the Discovery and Scripps legacy businesses. Pak Burdin will be responsible for driving the growth of Discovery’s business across the region and expanding its product offering with a particular focus on developing digital opportunities to target Southeast Asia’s growing population of digitally active consumers.
Pak Burdin will be based in Singapore, reporting into JB Perrette, President & CEO Discovery Networks International. Pak Burdin is a veteran of Discovery, where she held several senior roles including running the company’s business across Eastern Europe including Russia, the Baltics, Ukraine, and Central Asia. She joins most recently from National Media Group, the largest media company in Russia and a partner of Discovery’s, where she was responsible for managing its pay TV distribution portfolio including Discovery, Sony, Turner and Viasat. She was also a senior executive at Eurosport, bringing with her very relevant experience in the sports business, and has held senior roles at KidsCo TV and EuroNews.
JB Perrette, President & CEO Discovery Networks International, said: “I am excited to welcome Anna back full time to Discovery. She is a seasoned and talented media executive with a terrific track record of developing businesses particularly in markets going through meaningful change. Her broad knowledge of our brands, strong background in sports and focus on growth, and experience in the changing pay TV environment will be invaluable as we forge new partnerships and opportunities in Southeast Asia.”
Pak Burdin replaces Shavkat Berdiev who has decided to leave Singapore to pursue an opportunity in the Middle East. Pak Burdin will take up her new role next month.
About Discovery, Inc.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is the global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.
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