Mobile first Kids service to launch in the Philippines
BALI, April 25, 2018 – Discovery announced today plans to launch Discovery Kids, a digital subscription service for kids. Discovery Kids launches in the Philippines in the coming months and will be rolled out as a mobile, tablet and tv app to other markets in Asia and beyond.
Designed especially for kids, Discovery Kids promises an enriching watch-play-learn experience. The service features favorite characters that kids already know and love, together with classic and reimagined shows from the Discovery content library, new original games, and books designed to spark curiosity and drive children’s engagement in the world around them. Kids can jump seamlessly between watching and playing in a safe environment that kids will love and parents can trust.
This is a core part of Discovery’s strategy of pivoting from the global leader in linear to digital, with an evolving suite of multi-screen products such as Eurosport Player and Motor Trend, for passionate enthusiast communities.
JB Perrette, President & CEO Discovery Networks International, said: “The Philippines is a market embracing digital innovation and is a great test bed for our digital first kids service. We are harnessing our Discovery Kids experiences in Latin America and Asia to launch a digital first Kids service in this dynamic market.”
Michael Lang, President, Digital & Eurosport Digital and CEO MotorTrend, Discovery International, said: “This is part of our strategy to extend Discovery’s world into digital services targeting specific passion communities across all screens. Discovery is a trusted brand and curator of content, and with the development of a digital Discovery Kids service, we have created a fun and entertaining place for young children and their parents to join us and explore the world in a safe environment.”
Development of Discovery Kids is spearheaded by Discovery’s International Digital Development team led by Michael Lang. The global team working on the Discovery Kids launch is led by Jay Trinidad. Discovery has developed a world class team that has worked at Hulu, Google, Spotify, BBC iPlayer and Electronic Arts.
DOWNLOAD DISCOVERY KIDS LOGO HERE
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in 220 countries and territories and 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps and Discovery Kids Play; direct-to-consumer streaming services such as Eurosport Player and Motor Trend OnDemand; and digital-first and social content from Group Nine Media. Discovery’s portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, Turbo/Velocity, Animal Planet, and Science Channel, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit www.corporate.discovery.com and follow @DiscoveryInc across social platforms.
About Smart Communications, Inc.
Smart Communications, Inc.(Smart) is a wholly-owned wireless communications and digital services subsidiary of PLDT, Inc., the Philippines’ leading telecommunications company. Smart serves approximately 95% of the country’s cities and municipalities with its combined 2G, 3G, and 4G LTE network, providing mobile communications services, high-speed internet connectivity, and access to digital services and content to over 58.2 million Filipinos (as of September 2017), through its commercial brands Smart, TNT, and Sun. Smart also offers satellite communication services under the brand Smart World. As part of PLDT’s massive digital transformation program, Smart has committed to give more than 90% of the population access to its most advanced LTE network by end-2018, in order to support the country’s growing digital economy, as well as provide the best customer experience for an increasingly digital Filipino lifestyle.
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