5 Dec, 2015 – Zee TV has teamed up with micro-blogging platform Twitter to launch a red carpet app called ‘Twitter Challenger App’ for its annual awards property Zee Rishtey Awards 2015. The app, which has been a rage at the Emmys, Grammy Awards, MTV and the VMA Awards, presents viewers with a quirky, personal avatar of their favourite Zee TV stars, caught candid on the red carpet and captured in their element, sportily taking on fun tasks and questions.
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