6 Jan, 2015 – Ooyala’s State of the Broadcast Industry Whitepaper reports that 2015 was the year that premium OTT video content moved decisively to centre stage. The shift from traditional TV continues and shift-deniers have been pushed to the curb. Broadcasters and operators have accepted OTT as a fait accompli, and the repercussions are affecting all areas of the business.
Meanwhile, consumers continue to demand change across the whole of their viewing experience ― from the content they watch, to the devices they use to watch it and the methods they choose to pay for it.
Ooyala’s 2nd annual report looks at the end-of-year broadcast landscape and what lies ahead for 2016.
Read more at Advanced Television