DISCOVERY TURBO EXPANDS REACH IN INDIA WITH LAUNCH ON LEADING DTH PLATFORM RELIANCE DIGITAL TV
November 18, 2011 – India’s first and only 24-hour channel dedicated to speed, Discovery Turbo, is now available on one of India’s leading direct-to-home (DTH) platforms, Reliance Digital TV. Discovery Turbo is available across analogue and on leading DTH platforms in India – Dish TV, Tata Sky, Airtel Digital TV, Videocon D2H and now Reliance Digital TV, reaching over 17 million subscribers in India.
Having Turbo-charged the Indian market since its launch last January, the channel has been entertaining viewers who love the adrenaline rush of all things motored.
Commenting on the announcement, Rahul Johri, senior vice president and general manager – South Asia, Discovery Networks Asia-Pacific, said, “We have received tremendous response for Discovery Turbo across India, where people watch and connect with our engaging and unmatched content. The availability of Discovery Turbo on Reliance Digital TV expands the reach of the channel, as it continues to offer the best entertainment experience to our viewers.”
Offering adrenaline-fuelled entertainment for those who love the thrill of speed, Discovery Turbo brings viewers along for the ride to experience the most exciting vehicles on Earth. From Formula One to motocross and aircraft shows to car clubs, Discovery Turbo satisfies the passions of weekend warriors and fervent fans alike by showing all aspects of motoring life. Among the exciting programmes that viewers can look forward to are AMERICAN CHOPPER, MONSTER GARAGE, FIFTH GEAR, TRICK MY TRUCK and WHEELER DEALERS.
Discovery Turbo is available on Reliance Digital TV on channel number 560.
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About Discovery Turbo
Offering adrenaline-fuelled entertainment for those who love the thrill of speed, Discovery Turbo brings viewers along for the ride to experience the most exciting vehicles on Earth. From cars, trucks and motorbikes to planes, trains and everything in between, Discovery Turbo celebrates all aspects of speed by covering a range of inspirational and practical topics including the history, science and engineering of everything motored; car, boat, bike and air shows; Formula One racing; DIY; car clubs and motoring trends. In Asia Pacific, Discovery Turbo reaches over 20 million subscribers. For more information, visit Discovery Turbo at www.asia.discovery.com.
About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 210 countries and territories. Discovery empowers people to explore their world and satisfy their curiosity through 140-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 528 million cumulative subscribers in 34 countries with programming customized in 14 languages.
Contact:
Charmaine Huet/Stephanie Tan
charmaine_huet@discovery.com/stephanie_tan@discovery.com
DID: (65) 6510 7545/(65) 6510 7699