Former Sony Pictures Television executive to spearhead distribution of Shaw Brothers Film Library and new Celestial Pictures content in the Greater China Region
Yim joins Celestial Pictures’ distribution team, in managing CPL’s extensive portfolio of movies and TV series, partnering with all media platforms in Greater China to optimize distribution opportunities. Yim is reunited with and reports to Ross Pollack, CEO, Celestial Pictures and works closely with Gigi Ko, Director, Distribution, who manages CPL’s distribution business outside Greater China region.
Ross Pollack said, “It’s great to have Annie on board with us. Her strong work ethic, media experience and in-depth knowledge of the China market will further extend the reach of the full range of Celestial Pictures’ content beyond existing distribution channels in the Greater China Region. With Greater China’s booming digital market, there are even more opportunities for Celestial’s extensive content.”
Annie Yim said, “I’m very excited to join Celestial Pictures. We have an incredible content portfolio that is perfectly suited for China’s growing number of traditional and emerging media platforms. I look forward to growing Celestial Pictures’ licensing business across Greater China.”
Yim joins Celestial Pictures Limited after a long career at Sony Pictures Television (SPT). In 2007, Yim relocated from Hong Kong to Beijing to take up the position of Executive Director of Licensing, Greater China, leading all of SPT’s licensing and distribution efforts in China, Hong Kong, Macau and Taiwan. In 2010, Yim relocated back to Hong Kong to oversee SPT’s distribution business in Southeast Asia, remaining in the position until 2012.
Departing Celestial Pictures is Peter Poon, Senior Vice President, Distribution, who leaves the company to pursue other opportunities. Ross Pollack said, “We are grateful for Peter’s contributions during his tenure with Celestial and wish him well in his future endeavors.”
Media contacts
Pauline Poon
Tel: (852) 2239 6131
Email: pauline.poon@celestialpictures.com
About Celestial Pictures Limited
Celestial Pictures is a diversified entertainment company bringing the best in Asian entertainment to the world. The company focuses on Asian-language film and television content origination, aggregation and worldwide distribution.
Celestial Pictures owns the Shaw Brothers Film Library, the world’s largest Chinese film collection, with over 760 feature films originally released over half a century’s time frame. These award-winning Shaw Brothers films have been digitally restored frame-by-frame, and distributed in cinemas and on home video, television, and new media markets worldwide. The company is also active in producing new filmed content, both original and based on the Shaw Brothers Film Library
Celestial Pictures also owns three leading Chinese movie channels, CELESTIAL MOVIES, CELESTIAL MOVIES ON DEMAND and CELESTIAL CLASSIC MOVIES. These channels are operated through Celestial Tiger Entertainment, its joint venture with Saban Capital Group and Lionsgate, which has in total six leading regional pay television brands including KIX, KIX HD and THRILL.
Headquartered in Hong Kong, Celestial Pictures is a wholly-owned subsidiary of Astro Holdings Sdn Bhd.