Software-based conditional access builds rapid momentum worldwide; Irdeto Cloaked CA the security solution of choice for pay TV operators including Manthan, Thaicom
AMSTERDAM and BEIJING – 13 June 2012 – Irdeto, a global software security and media technology company, today announced that more than 500,000 set-top boxes embedded with Irdeto Cloaked CA were shipped globally in the first six months following its launch at IBC 2011. This figure is expected to increase significantly over the next year, with customers such as Manthan Broadband Services Private Ltd (Manthan) and Thaicom confirming that pay TV operators and broadcasters have realized the efficiency and cost effectiveness of software security-based conditional access (CA).
Irdeto Cloaked CA is a fully-featured, studio-approved and software-based CA solution which makes extensive use of Irdeto’s patented Cloakware technology to provide the best possible protection against hacking, reverse engineering and tampering, enabling pay TV operators to offer premium content to their customers without the complexity and costs associated with the deployment, disposal and swapping of physical smart cards. Using Irdeto Cloaked CA, customers can realize savings of up to 50 percent on the total cost of ownership of a smart card-based CA system with the added benefit of renewable software security and real-time piracy countermeasures. The proven success of Irdeto Cloaked CA demonstrates a major industry shift towards strengthening and future-proofing content security.
Doug Lowther, EVP of Digital TV at Irdeto said: “With pay TV operators and broadcasters facing increased pressure to retain customer loyalty and protect revenues, we developed Irdeto Cloaked CA to relieve the ongoing pain points experienced with smart-card based CA so that our customers can focus on what matters most to them, whether that be increasing subscribers or rolling out multi-screen initiatives. The removal of physical cards from the ecosystem not only reduces business costs, but it greatly improves the overall customer experience.”
Mr. Gurmeet Singh, Director at Manthan, a leading Indian pay TV operator, said: “Irdeto continues to raise the bar for security and cost efficiency. We upgraded to Irdeto Cloaked CA because it significantly lowered our total cost of ownership and allowed us to focus on providing the most compelling pay TV services to our customers. We appreciate that Irdeto has the ability protect the long-term value of our premium programming as we expand and grow.”
“Cloaked CA has enabled us to take advantage of an innovative software security module and smart card alternative to protect our Digital Satellite TV services, especially for high value contents like Live High Definition Sport programs. Irdeto’s solution has provided us with the opportunity to offer premium services to our customers using a highly cost-effective, upgradeable and future-proof conditional access solution,” commented Teerayuth Boonchote, Senior-Vice President Broadcast of Thaicom, a leading Thai satellite operator.
The Irdeto Cloaked CA solution represents a revolution in conditional access technology, not only because it saves operators money and simplifies operations, but because it is the first one-way broadcast conditional access client to gain wide familiarity and trust from Hollywood studios. Achieving this level of conditional access protection in a one-way environment without a smart card requires complex and advanced technologies, and Irdeto Cloaked CA uses technologies such as source code obfuscation, white-box cryptography, temporal and spatial diversification, and complete renewability of the client to ensure its ongoing integrity and maintain dynamic security for the deployment lifecycle of its services.
Before launching in 2011, independent audits on Irdeto Cloaked CA were conducted by industry experts including T-Systems Germany and Farncombe Technology Ltd.
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About Irdeto
Irdeto is the most innovative software security and media technology company in the world. Through its diversified, renewable security, and monetization technologies, the company allows new forms of distribution for broadcast /broadband/mobile entertainment, and for the world’s most popular app, e-stores and consumer devices. Co-headquartered in Amsterdam and Beijing, Irdeto employs about 1,000 people in 25 locations around the world. It is a subsidiary of multinational media group Naspers (JSE: NPN).
For further information about Irdeto please contact:
Bridgit O’Donovan
Waggener Edstrom for Irdeto
Mobile: +65 9675 4562
Email: bodonovan@waggeneredstrom.com