Singapore, 12 September 2012 – Sony Pictures Television Networks, Asia’s flagship channel, AXN, topped ratings for the last two weeks among all English GE pay-TV channels during prime time in Singapore, Malaysia and the Philippines among viewers 4+, as well as the key target audience of professionals, managers, executives and businessmen (PMEB).
The ratings success reinforces AXN, Asia’s home of thrilling entertainment, as the clear English general entertainment (GE) channel of choice among audiences across Southeast Asia.
In Singapore, AXN enjoyed a 23 per cent and a 60 per cent lead in average weekly prime time ratings over its closest competitor among 4+ audiences and PMEBs respectively.
In Malaysia, AXN was 100 per cent and 19 per cent ahead in average weekly prime time ratings over the next best rated English GE channel also among 4+ audiences and PMEBs.
In the Philippines, AXN delivered 100 per cent and 25 per cent higher average weekly prime time ratings over the nearest competing network for the same audience demographics.
“We are proud that AXN continues to be the most thrilling network for audiences across Southeast Asia. The high-quality content and engaging entertainment experience of the channel delivers a broad mass appeal, while captivating the key PMEB demographic. There is no better channel than AXN for advertisers and marketers to effectively reach their desired target audience in the region,” said Ricky Ow, Executive Vice President and General Manager, Networks, Asia, Sony Pictures Television.
Source: Kantar Media Singapore/Philippines, AGB Nielsen Media Research Malaysia, 27 August – 9 September 2012, Prime time 6pm – 1am.
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About AXN Asia
AXN offers viewers a thrilling ride with an exciting slate of programs designed to exhilarate and help them escape the humdrum of daily routine. The leading English general entertainment destination among upscale, affluent adults aged 18-39, the channel delivers first run, exclusive top-rated drama series, blockbuster features, adventure and competitive reality programs from around the world, as well as made-in-Asia original productions.
Launched first in Asia in 1997, AXN has become an international channel brand that is now seen across 60 countries globally including Latin America and Europe. In Asia, the channel is now watched by 154 million viewers in more than 104 million homes across 21 countries, including close to 50 million households on a time-block basis in China.
AXN has also been available in high-definition (HD) since March 2009.
AXN ASIA is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television’s Networks, Asia, which also operates pay-TV channels beTV, Animax, Sony Entertainment Television and ONE. See www.axn-asia.com for more.
ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry’s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry’s largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT produces 6,000+ hours of programming annually in over 70 countries. SPT is a leader in local language productions, some of which are co-produced with local partners, and sells SPE-owned formats around the world. SPT also maintains offices in 32 countries to better serve its clients and partners on a global scale. SPT’s worldwide television networks portfolio is a key strategy in SPE’s long-range commitment to the global marketplace, with 124 channel feeds, which are available in 159 countries reaching more than 800 million households worldwide. SPT also creates original content for and manages SPE’s premium video website, Crackle. Additionally, SPT owns production company Embassy Row, Sony Movie Channel and Cine Sony Television, and is a part owner of cable channel GSN, 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT’s syndicated series as well as in all of SPE’s digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.
Media Contacts
Madison Communications
Peter Ip
(852) 2881 8790
peter@madison.asia
Madison Communications
Dennis Kwan
(852) 2891 8702
dennis@madison.asia