Turner greenlights season three of The Amazing World of Gumball

TURNER BROADCASTING GREENLIGHTS SEASON THREE OF MULTI-AWARD-WINNING SERIES THE AMAZING WORLD OF GUMBALL

Friday 5^th October 2012, London: Turner Broadcasting has commissioned a third season of The Amazing World of Gumball, the critically acclaimed debut series from its London-based Cartoon Network Studio Europe.

The multi-awarding-winning series has scooped 15 prestigious global award wins since it launched in 2011, including two BAFTAs, three Kidscreen Awards, two British Animation Awards, an Annie, a Prix Jeunesse Award and an Annecy Cristal Award amongst its roll call of achievements.

In addition to its industry plaudits, The Amazing World of Gumball has won-over a multitude of fans with its inimitable brand of comedy and visual creativity, achieving international success on Cartoon Network. In the US, the second season premiere of The Amazing World of Gumball (August 2012) was the #1 broadcast of the day among boys 2-11 and 6-11, as well as #1 in its time period among kids 2-11, 6-11 and all boys demos.*

The groundbreaking UK-produced series will continue its format of 2D and 3D animation within a live-action setting. The core team behind the show, creator Ben Bocquelet, director Mic Graves and executive producer Daniel Lennard are also onboard for series three.

Turner Broadcasting has commissioned a total of 40 x 11’ episodes. A transmission date has not been set but as with previous seasons, it will air on Cartoon Network in over 160 countries across the world.

The Amazing World of Gumball follows the misadventures of 12-year-old Gumball and his family in the weird and wonderful town of Elmore. Featuring a stellar cast of characters, Gumball’s school friends include a Tyrannosaurus Rex, a cheerleading peanut, and a banana.

Daniel Lennard, Vice President Original Series and Development at Turner Broadcasting said: “We’re really thrilled to greenlight a third season of our debut series from Cartoon Network Studio Europe. Season two has already seen a big leap in terms of comedy and visual storytelling and we’re excited to see where we can go with a third season. This is a testament to Turner’s belief in the remarkable talents of Ben Bocquelet, Mic Graves and the entire Gumball team.”

Michael Carrington, Chief Content Officer, Turner Broadcasting adds: “The Amazing World of Gumball is a standout series and we are delighted that audiences on Cartoon Network will be able to watch yet more of this engrossing and captivating series. We are proud that our first show from Cartoon Network Studio Europe sits alongside contemporary greats from the US such as Regular Show and Adventure Time, which is a sure-fire reflection of the talented team behind it.”

The Amazing World of Gumball’s broadcast success has been replicated on a range of digital platforms. Suburban Karate Master, an online game based on the series has had over 250 million game plays worldwide. A YouTube video of show character Banana Joe dancing has been watched over 2.5 million times, while a mobile app for Android and iOS has been downloaded over 500,000 times.

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For further information:

Yinka Akindele, Senior Press Officer, 020 7693 1105, yinka.akindele@turner.com

Notes to editors:

*Neilsen Media Research