now TV achieves milestone in international expansion

nowTV123
Launching three now TV brand channels on Telekom Malaysia’s HyppTV

PCCW (SEHK:0008) – HONG KONG, October 18, 2012 – now TV, Hong Kong’s largest quad-play pay-TV provider and a leading Chinese-language content producer, has achieved the first milestone in its international business development with an overseas content distribution agreement with Telekom Malaysia Berhad (TM), Malaysia’s leading integrated information and communications group.

With the collaboration, beginning today, Malaysian viewers will be able to enjoy premium Chinese-language content from now International, now Mango and now HaiRun channels via TM’s IPTV service, HyppTV.

  • now International (Ch. 155) offers an array of high quality cooking, lifestyle, travel programs, along with a wide selection of popular variety shows and entertainment news programs of now TV. Produced in HD quality, these programs are tailored for middle-income group viewers who appreciate higher quality of life. Some of the most popular productions include One Life One Earth, 18/22, Chef Corner, Station 102 and You are the Queen.
  • now Mango (Ch. 156), a joint venture between now TV and Hunan Broadcasting System, is not to be missed by anyone looking for a close encounter of the A-list artistes from mainland China, Hong Kong and Taiwan – Zhang Ziyi, Aaron Kwok, Faye Wong and Shu Qi are just some of the stars appearing in the interview talk shows of Happy Camp and World of Women. The channel also carries top-rated Chinese entertainment and variety programs with pop stars and celebrities from the region.
  • now HaiRun (Ch. 157) is a drama series channel broadcasting high-quality productions of Hairun Media which feature renowned artistes from mainland China and Hong Kong. Series including The Era of Late Marriage and Special Citizen are just some examples of its attractive lineup.

As part of the collaboration, now TV also grants multi-platforms rights to TM, so that HyppTV customers may watch premium content anytime, anywhere via Internet and mobile devices such as smartphones and tablets within Malaysia.

Ms. Janice Lee, PCCW’s Managing Director of TV & New Media, said, “International expansion is one of our key strategies to further grow our business. Malaysia has one of the largest overseas Chinese populations in Southeast Asia and we are excited to have TM as our first international content distribution partner. TM is a leading triple-play operator in Malaysia with compelling and unique content for its IPTV customers. This partnership demonstrates our strength in producing and managing premium content across multi-platforms. We will work closely to provide the very best of Chinese programs to the viewers in Malaysia. This project marks an important first step of our international expansion plan and we look forward to announcing our other new achievements very soon.”

Mr. Jeremy Kung, Executive Vice President of New Media, Telekom Malaysia, said, “We are delighted to be working with Hong Kong’s largest pay-TV operator, now TV, in bringing the three exciting new channels exclusively to our subscribers for the first time. To date, HyppTV offers its customers 105 channels with 28 channels in High Definition (HD) – consisting of 19 free channels, 45 premium channels, 22 Video-On-Demand (VOD) genres and 19 interactive channels. This is a big milestone and a significant growth for us after starting out just two years ago with only 22 channels.”

“Partnering with now TV, we not only have among the best in Asian entertainment and lifestyle content on our platform, but also one of the biggest collection of Chinese drama ever assembled on HyppTV. With these efforts, we hope to satisfy the demands of our every growing HyppTV subscribers by having more channels for them to choose from,” added Mr. Kung.

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About now TV

now TV is one of the world’s largest commercial deployments of IPTV and Hong Kong’s largest pay-TV provider. It is delivered by PCCW Media, the multimedia and entertainment subsidiary of PCCW Limited. PCCW also holds interests in telecommunications, IT solutions, property development and investment, and other businesses.

now TV serves Hong Kong with more than 180 channels of local, Asian and international programming, including premium content such as Spanish La Liga , English FA Cup, NBA, French Open, US Open, ATP World Tour, BWF Super Series, World Snooker Tour, F1 and PGA Tour. In addition, now TV is both a leading producer of news, sports and infotainment programming and a provider of a wide range of interactive services. now TV can be enjoyed on the eye devices provided by HKT, the telecommunications business of PCCW. Select now TV content and interactive applications can also be accessed via HKT’s 3G mobile network and broadband service. To learn more about now TV, please visit www.now.com.

About PCCW Limited

PCCW Limited (SEHK: 0008) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The Company holds a majority interest in HKT, Hong Kong’s premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.

cont’d …

PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, which includes a highly successful IPTV operation, now TV. As the provider of Hong Kong’s first quadruple-play experience, PCCW offers a range of innovative media content and services across four delivery platforms – fixed-line, broadband Internet access, TV and mobile.

Also wholly-owned by the Group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.

In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited. To learn more about PCCW, please visit www.pccw.com.

About TM

Telekom Malaysia Berhad (TM), Malaysia’s broadband champion and leading integrated information and communications group, offers a comprehensive range of communication services and solutions in broadband, data and fixed-line. As a market leader, TM is driven by stakeholder value creation in a highly competitive environment. The Group places emphasis on delivering an enhanced customer experience via continuous customer service quality improvements and innovations, whilst focusing on increased operational efficiency and productivity.

Leveraging on our extensive global connectivity, network infrastructure and collective expertise, TM is well positioned to propel Malaysia as a regional Internet hub and digital gateway for South-East Asia. TM remains steadfast in its transformation into a new generation communications provider to deliver an enhanced and integrated digital lifestyle to all Malaysians, and opening up possibilities through connection, communication and collaboration, towards our shared vision of elevating the nation into a high-income economy.

As a model corporate citizen committed to good governance and transparency, TM continues its pledge to ensure the integrity of our processes, people and reputation as well as the sustainability of our operations. Our Corporate Responsibility (CR) ethos reinforces responsible behaviour in the four main domains of the marketplace, workplace, the community and the environment. With a focus on ICT, the Group further promotes 3 major platforms i.e. education, community/nation-building and environment, through our Reaching Out programmes.

TM is also a multiple corporate awards winner, having been recognised consistently for our high standards in Corporate Governance as well as the Anugerah CSR Perdana Menteri for Best Workplace Practices two years consecutively, in 2009 and 2010. TM was honoured with 5 National Annual Corporate Report Awards (NACRA) 2010, notably the Platinum Award for CSR. TM also won Service Provider of the Year award at the 2012 Frost & Sullivan Malaysia Excellence Awards, including 3 other awards – Broadband Service Provider of the Year, Data Communications Service Provider of the Year, Managed Service Provider of the Year for its subsidiary, VADS Berhad. TM was also named the Fixed Broadband Provider of the Year award at 2012 Frost & Sullivan Asia Pacific ICT Awards.

For further information on TM, visit www.tm.com.my.

About HyppTV

HyppTV, Telekom Malaysia Berhad’s (TM) IPTV service, is powered by UniFi and is available to viewers come rain or shine through its residential UniFi packages, called VIP package, a triple-play offering that combines voice, video and data. TM UniFi is currently being offered via three (3) residential packages. The residential triple-play packages are VIP5 at RM149 a month, VIP10 at RM199 a month, and VIP20 at RM249 a month.

HyppTV is currently offering a promotional package called the ‘HyppTV Platinum Pack’ in which HyppTV viewers will be able to enjoy 30 amazing channels at a low price of only RM30 per month. The channels offered in the promo pack include exclusive channels available only on HyppTV such as top rated content sourced locally in Malaysia and internationally from U.S, UK, Asia and many more. Not only that, 10 channels out of the 30 channels on offer are High Definition (HD) channels with stunning crisp, clear visuals making viewing experience of these channels more pleasurable.

For more info, log on to www.tm.com.my/hypptv and visit our Facebook page at www.facebook.com/hyppworld.

For further information, please contact:

Ivan Ho
Corporate Communications
PCCW Group
Tel: +852 2883 8747
Email: ivan.wy.ho@pccw.com

Shabina Shah
New Media
Telekom Malaysia (HyppTV)
Tel: (03) 2240 1986
Email: shahbina.shah@tm.com.my

Awangku Huzriuden
New Media
Telekom Malaysia (HyppTV)
Tel: (03) 2241 1889
Email: huzriuden@tm.com.my

Information is provided by member companies of CASBAA. CASBAA takes no responsibility for opinions and information contained in these news releases.

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