(Thursday, 14 March 2013, Singapore)… Paul Dempsey, incoming President, Global Markets today named Joyce Yeung as Executive Vice-President, Asia. Joyce becomes responsible for running all of BBC Worldwide’s businesses in the region. She is responsible for the P&L; business development and delivering revenue and profit growth across all businesses in Asia which will include channels; TV sales; consumer products and production.
The appointment, which officially starts on the 2nd April 2013, follows the reorganisation of BBC Worldwide to further increase its focus on international markets, enabling it to capture future growth opportunities around the world.
The reorganisation will see the business reconfigured from divisional to geographic lines of management. As a result, BBC Worldwide’s existing structure, primarily based around five global divisions, will cease to exist. Instead, P&L ownership and primary commercial accountability will move closer to its customers (further information here: http://bbc.in/LnCZ3S ).
Commenting on the appointment, Paul said: “We’ve got big plans to build the fan base for BBC brands all around the world. Joyce’s appointment is a sign of our ambition. With Joyce leading the charge, I’m sure we’ll enjoy much success in taking the ‘Worldwide’ in our company name to new heights.”
Joyce added: “Asia is one of the fastest growing media markets in the world. I am confident that the new regional structure is ideal in bringing the focus needed to our ambitions in Asia as we target the next level of growth. The market-focused approach allows us to respond quicker to market opportunities and to create services and offerings that are more relevant to our audiences, consumers and fans.”
Joyce joined BBC Worldwide in March 2006 as Senior Vice President & General Manager for BBC Worldwide Sales and Distribution business in Asia. She leads BBC Worldwide’s content distribution activity across television and digital platforms, as well as format licensing, DVD and consumer products, with sales offices in Hong Kong, Beijing, Tokyo, Singapore and Mumbai.
Prior to joining BBC Worldwide, Joyce was VP sales and business development for Sparrowhawk Media (now merged under NBC Universal). She managed the distribution of a bouquet of channels as well as developing entry strategies and joint venture opportunities with third party channels. Before that, Joyce worked for Disney International Television Asia Pacific for 11 years and her last role was Executive Sales Director.
ENDS
For more information, please contact:
Jeanne Leong
Senior Manager, Communications
Tel: +65 6849 5292
Mob: +65 8388 1832
NOTES TO EDITORS
About BBC Worldwide Ltd
BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). The company exists to exploit the value of the BBC’s assets for the benefit of the licence fee payer and invest in public service programming in return for rights. In 2011/12, BBC Worldwide generated headline profits of £155 million on headline sales of £1085 million and returned £216 million to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview
From April 2013, BBC Worldwide is restructuring its business to be based around geographic locations, supported by key global business areas.
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