The Bigfoot Ventures Subsidiary Lands in Singapore
Hong Kong, May 2, 2013 – Fashion One, the international channel for fashion, entertainment and lifestyle television, announces their first over-the-top service deal in Asia with Toggle, MediaCorp’s personal entertainment service in Singapore. The channel for the first time in Singapore is now available on multiple devices with an uninterrupted and engaging viewing experience to the subscribers.
The international television network caters to the country’s online female audience, covering the very latest fashion, entertainment, and lifestyle news, profiles of A-list celebrities, luxury brands, holiday destinations and red carpet events. Fashion One also delivers a strong lineup of original programming from reality shows, documentaries, beauty tips and street styling. All of these can now be enjoyed on Toggle online, on iPads and iPhones. The app for connected TVs and Android devices will be available soon.
Fashion One’s CEO, Ashley Jordan, said, “We are happy to launch the service with MediaCorp’s Toggle which allows our subscribers to choose where and how they want to consume our programmes. With our full multi-screen rights on all contents on the channel, Fashion One will continue reaching out to more female viewers in the world and giving them an enhanced, comprehensive and engaging viewing experience with our new expanded suite of services.”
“Toggle is proud to be the first in Singapore to offer Fashion One and make it available on multi-screens. We kickstart the partnership with two original programmes Eco Fashion Season 2 and Kick Up Your Heels. Eco Fashion is a groundbreaking docu-series that will take you on a mind-opening journey into the realm of environmentally sustainable fashion while Kick Up Your Heels is a sexy, fun lifestyle series that brings the high-heeled workout phenomenon right into the living rooms. Viewers also get to enjoy an on-going fashion news series Fashion Frontline and lifestyle series on Yoga, Health and Well-being.” Said Julian Lit, Vice President of Programming & Marketing, OTT.
Be in the forefront of fashion with Fashion One! Fashion One is available to our Toggle Prime subscribers from only $8.24/month or à la carte at $5.35/month.
About Fashion One
FASHION ONE is a global lifestyle and entertainment TV network for women focused on glamorous and inspirational fashion in all aspect of life. With the latest updates and in-depth interviews with designers and celebrities, female audiences will be entertained with Fashion One’s original programmes including reality shows, documentary, travelogue, entertainment news and lifestyle magazine. The Fashion One Network is a subsidiary of Bigfoot Entertainment launched in 2010. For more information, please visit www.fashionone.com.
About Toggle
Toggle’s over-the-top service offers entertainment, information and news to viewers on multiple devices, making content-viewing an uninterrupted and engaging experience. To enjoy this, viewers can choose to subscribe to their favourite channels and movies simply sign up for an account To start enjoying MediaCorp’s latest personal entertainment service, visit www.toggle.sg or download the app on your iPhone or iPad from the App Store. Toggle will be made available on connected TVs and android devices this May.
For media queries, please contact:
Fashion One
Gorden Li (Mr)
gorden@fashionone.com
+852 5808 3450
Toggle
Joni Ng (Ms)
Senior Marketing Manager
Convergent Media Division
joni@mediacorp.com.sg
+65 6350 3962