SINGAPORE, 21 JULY 2013 – The first Nickelodeon Slime Cup in Singapore and Southeast Asia, organised in collaboration with SingTel’s mio TV attracted over 7,000 kids and their families over two days from 20th to 21st July at event venue partner, Downtown East’s D’Marquee. About 6,000 litres of slime were produced for the slimiest integrated sports festival in Singapore, with slime being a main ingredient to a number of the sports-oriented activities set up for kids and their families to have fun.
The main highlight of the event was a five-a-side futsal match to compete for the 1st Nickelodeon Slime Cup. After two days of friendly competition with eight teams, the top three teams emerged with East View taking the Cup home, made up of a group of 13-year-old friends, followed by players from the Fandi Ahmad Academy and The Legends, a team formed through a group of children who met at the event. Apart from taking home medals and prize vouchers for participation and for the winning team, the Slime Cup trophy, the event’s prize-winning ceremony had a surprising twist which culminated with all three teams receiving the Nickelodeon badge of honour by getting sprayed with the brand’s famous green slime.
“This is what the Nickelodeon Slime Cup is about – slime time fun for kids and families! It sums up the playful, surprising, cheeky and spirited nature of Nickelodeon… and of being a kid,” said Ms Elaine Tan, Vice President of Nickelodeon Brand, Viacom International Media Networks Asia. “We’re all about creating surprising and playful entertainment experiences everywhere we go. And this weekend is no different as we promote a healthy lifestyle through Nickelodeon’s brand of funny for kids and their families at the biggest and slimiest integrated sports festival in Singapore. We are so thankful that the parents and their kids were so sporting!”
The event served to reinforce Nickelodeon’s long-standing commitment to Singapore and the region in encouraging kids and their families to have fun while keeping a healthy lifestyle.
Highlights of the two-day family fun sports festival included:
A family affair with an official kick-off by Mr Zainal Bin Sapari, Member of Parliament, Pasir Ris Punggol GRC, with three of his children, together with the event sponsor, SingTel mio TV.
An All-Star Futsal Match which brought together some of Singapore’s most successful footballers, Aide Iskandar, Isa Halim, Hariss Harun, Paul Cunningham and Lionel Lewis to play with and interact with the kids.
A five-a-side futsal match which saw eight teams competing for the Nickelodeon Slime Cup trophy
Sports-oriented games booths, some of which featured Nickelodeon’s iconic slime. Participants got in on the action by tackling a slime-filled obstacle course and getting drenched by slime.
Soccer clinics conducted by Fandi Ahmad Academy
Members of Urban Street Team who delighted the crowds with their freestyle football moves and tricks
Meet-and-greet sessions with Nickelodeon’s hit characters from SpongeBob SquarePants, Dora the Explorer, Go, Diego, Go! and the Teenage Mutant Ninja Turtles
Goodie bags were given to SingTel mio TV subscribers, NTUC Club members and PAssion Club members on a first-come-first serve basis.
To view the press release and obtain pictures from Day 1 of Nickelodeon Slime Cup which included the kick-off ceremony, please refer here.
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Media Contacts:
Viacom International Media Networks Asia
Loh Bi Feng
Communications Executive, Corporate Communications
t: (65) 6420 7154 m: (65) 9002 9607
e: loh.bifeng@vimn.com
Adeline Ong
Senior Director, Corporate Communications, Asia
t: (65) 6420 7240 m: (65) 9366 7323
e: adeline.ong@vimn.com
Twitter: @VIMNAsia_PR