Bai Ke Hua Ren Tai 百科華人台, Bai Ke Gou Wu Tai 百科購物台
Hong Kong, 21st October 2013 – SmartCast is partnering with APT to provide end-to-end services to the Bai Ke group to launch 2 channels from Hong Kong APT uplink earth station to APSTAR 5 and 7, reaching the Asia Pacific market and as far as Africa.
APT, satellite operator in Hong Kong and listed in Hong Kong Stock Exchange, is working with SmartCast to provide end-to-end linear TV channel playout services, satellite uplink and MCPC broadcast platform to Bai Ke Group in Beijing to launch Bai Ke Hua Ren Tai and Bai Ke Gou Wu Tai.
SmartCast’s CEO, Mr Christian Brenner said: “We are pleased to work with APT to develop the Chinese market and these are the first 2 channels we are serving from Beijing, China. SmartCast’s platform supports multi-lingual and our international staff strength makes us effective in the China market.” APT’s Deputy Director, Mr Ricky Yiu also commented: “APT is delighted to work with SmartCast as their professional support and comprehensive services act as a one-stop-shop solution provider so we can focus on our transponder sales and value-added services.”
Bai Ke Hua Ren Tai soft launched on 1 October 2013 and Bai Ke Gou Wu Tai will be launched on 26 October, 2013.
SmartCast GmbH
SmartCast GmbH, a leading broadcast service provider in the European, Arabian and Asian regions. It operates through 36 decentralised playout centres and has more than 70 other signal transfer points. The Network Operations Centre is at the Media Centre in Unterfoehring, near Munich (Germany). SmartCast also conducts a downlink centre in Hong Kong and a software development department in Bangkok.
The full-service provider has a worldwide portfolio which consists of 90 TV playout customers and 53 radio customers.
The broadcast management and the playout are handled by an in-house developed, highlyspecialised software. For the German speaking market, SmartCast has so far enlisted ProSiebenSat.1, AstroTV, as well as Red Bull Media House, Deutsche Telekom, Media Broadcast and the BLM (the Bavarian controlling authority for new media) to its customerbase.
The high-tech broadcast provider, based in Unterfoehring, relies on its own national and international network of playout centres that are renowned for being extremely flexible and expandable.
Technical solutions for the signal transport in DVB quality via public Internet, a web-based MAM system, solutions for mobile TV, the administration and the management of scrambling services, digital recordings and various solutions for radio stations include the product portfolio of the high-tech provider.
www.smartcast.tv
APT Satellite Holdings Limited
Listed on the Stock Exchange of Hong Kong, APT Satellite Holdings Limited (“APT Satellite”; or the “Group”) commenced operations in 1992. It currently owns and operates five in-orbit satellites, namely, APSTAR 1, APSTAR 1A, APSTAR 5, APSTAR 6 and APSTAR 7 (“APSTAR Systems”) covering approximately 75% of the world’s population across the Asia, Europe, Africa, and Australia regions. It also provides excellent quality “one-stop-shop” transponder services, satellite telecommunications and satellite TV broadcasting and transmission services to broadcasters and telecommunication customers in these regions.
The advanced APSTAR Systems, being supported by comprehensive and high quality services, has become a very important satellite resource in the Asia Pacific region.
Press contact:
SmartCast GmbH
Managing Director
Christian Brenner
Beta-Strasse 7
85774 Munich-Unterfoehring, Germany
Tel. +49 (0) 89-411144-111
Email: brenner@smartcast.de