Singapore, 18 November 2013 – ONE, Sony Pictures Television Networks, Asia’s South Korean general entertainment channel, has hit new viewership highs in October 2013, breaking its monthly primetime and full-day ratings records among pay-TV audiences 4+ in Malaysia and Singapore.
In Malaysia, the high definition feed ONE HD remained the top-rated HD channel and dominated 22 per cent of all viewing share among HD channels in October.
The channel delivered its highest ever full-day and primetime ratings in same month. Primetime ratings registered a 28.9 per cent hike, while full-day ratings were up by 16.7 per cent from the previous marks.
ONE HD also drew an average daily viewing duration of 1 hour 30 minutes per viewer, the longest across all channels on pay-TV platform, Astro.
In Singapore, ONE continued to ascend the viewership chart where it took the No.3 spot among all rated StarHub TV channels in October, up from No. 5 at the end of 2012.
Primetime ratings grew 12.2 per cent, while full-day ratings increased by 8.7 per cent from the previous records.
In addition, year-to-date ONE has delivered primetime ratings that topped all rated channels, excluding Indian content networks on StarHub TV.
“The success of ONE is a testament to the popularity of our Asian entertainment channel brands across the region,” said Virginia Lim, vice president, Asian Content, Networks, Asia, Sony Pictures Television. “In addition to featuring some of the freshest and most popular South Korean content, ONE offers an immersive entertainment experience through engaging online extensions as well as stellar on-the-ground promotional events.”
The viewership growth coincided with the success of ‘Watsons Race Start! in Singapore’ the Singapore leg of the regional Running Man fan meeting Asia tour, in October. Organized by ONE, the sell-out event saw five resident cast members of South Korea’s famous urban action variety TV series, Running Man, perform for the capacity crowd of over 3,000.
ONE has built a strong track record as the only channel to regularly bring South Korean stars to Southeast Asia to meet with audiences. Successful promotional tours have featured drama actors Zo In Sung (That Winter, The Wind Blows), Lee Hyun Woo (To the Beautiful You), Lee Dong Wook (Scent of a Woman), Kim Sun-A (Scent of a Woman), and Jang Hyuk (Midas); as well as K-pop boy group BTOB.
ONE is available on
SG: SingTel mioTV Ch 513, 604 / StarHub TV Ch 820, 823, 876, 124
MY: Astro B.yond Ch 393
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About ONE
ONE is the first Asian general entertainment channel from Sony Pictures Television Networks, Asia, the broadcaster of Asia’s leading cable channels AXN, Animax, Sony Entertainment Television and beTV.
ONE showcases the latest South Korean drama and entertainment programs on an exclusive and first-run basis. These include selected drama, variety and music shows that premiere within 3 – 5 weeks of their debut broadcasts in Korea. Viewers can catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to popular soap operas, along with the current variety buzz and the top K-pop hits.
In addition, ONE has also regularly brought South Korean artistes on promotional tours to meet with fans. Successful events have included stars like Song Ji Hyo, Gary, Haha, Kim Jong Kook and Jee Seok Jin of Running Man, Zo In Sung (That Winter, The Wind Blows), Lee Hyun Woo (To the Beautiful You), Lee Dong Wook (Scent of a Woman), Kim Sun-A (Scent of a Woman), and Jang Hyuk (Midas); as well as K-pop boy group BTOB.
ONE HD is the high definition feed of ONE which is available in Australia, Brunei, Cambodia, Indonesia, Malaysia and Singapore. See www.onetvasia.com for more.
Media Contacts
Sony Pictures Television Networks, Asia
Calvin Wong
Tel: +65 6622 4203 / +65 97626456
calvin_wong@spe.sony.com