(Nov 18, 2013) The rise of Over-The-Top (OTT) service providers is heralding a new era for the entertainment industry. Today, it no longer matters whether we are using a mobile phone or a tablet to stream our favourite films and TV shows; whether we are doing so in a mall or in the subway. The bottom-line is, either way, customers have means and options to consume content constantly and they are choosing to do so. Entertainment is no longer linear – and better broadband Internet connections, advanced levels of streaming technology, and the rise of smart devices have been contributing to the growing popularity of OTT technology.
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