I’m A Celebrity global premiere hits record high

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Broadcasts on ITV Choice within 48 hours of the UK premiere

(Hong Kong, 21st November 2013) I’m A Celebrity…Get me Out of Here! series 13 burst back onto screens across Asia and the Middle East on Monday evening on ITV Choice within 48 hours of UK broadcast. The UK premiere achieved a record breaking audience of 12 million viewers – the highest launch audience figure in the show’s history.

This year’s launch was the highest live overnight audience of the year, after the Wimbledon Final (12.1 million viewers). The audience peaked with an incredible 12.9 million viewers, and a 48% share of UK viewing.

The top rated show sees celebrities leave their beautiful homes, families and luxuries behind as they enter the wilderness of the Australian jungle. Award winning duo Ant and Dec have returned as the show’s hosts, giving viewers the gossip from the jungle and overseeing those infamous Bush Tucker Trials.

The ten celebrities this series are Rebecca Adlington (Olympic Gold medalist), Steve Davis (Snooker World Champion), Kian Egan (Westlife singer), David Emanuel (Royal Fashion Designer), Joey Essex (The Only Way Is Essex star), Laila Morse (EastEnders actress), Lucy Pargeter (Emmerdale actress), Alfonso Ribeiro (The Fresh Prince Of Belair actor), Amy Willerton (Miss Universe GB) and Matthew Wright (Talk Show Host).

Peter Fincham, Director of Television at ITV said, “A peak audience of nearly 13 million viewers in its 13th series is fantastic, a real testament to the continuing power of this brilliant show.”

I’m A Celebrity… Get Me Out Of Here! broadcasts weekdays on ITV Choice within 48 hours of the UK premiere. Primetime viewing – MALTA: 1830, IND: 1900,
THAI: 2030, SIN/UAE/TWN: 2130, MAL/KOR: 2230

About ITV Choice
Part of ITV, the UK’s largest commercial broadcaster, ITV Choice is the heart of new British drama and the Middle East, reaching over 8 million households across 40 countries. ITV Choice shows a wide variety of award winning drama, top entertainment, cool comedy, and soaps, fresh from UK broadcast in high definition.

ITV Choice is available in Cambodia – PPCTV 44, India – Hathaway, Indonesia –TelkomVision 503, Malaysia – Astro 735, Maldives – MediaNet 815, Malta – Go Cable 305 & Melita Cable 309 & 332, Middle East – OSN 217, Mongolia – Sky C&C 502, Oman – Omantel, Papua New Guinea – HiTRON 113, Singapore – StarHub 523, South Korea – CJ TVing, Taiwan – MOD TV 78, and Thailand – MeTV TOT IPTV 331 and Banglamung Cable 42.

www.itv.asia
www.facebook.com/ITVChoice
www.twitter.com/ITVChoice

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For further information:

Jennifer Tattersall
Marketing Manager
jennifer.tattersall@itv.com

Information is provided by member companies of CASBAA. CASBAA takes no responsibility for opinions and information contained in these news releases.

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