E!’s flagship mobile product gets a major makeover
9 December 2013, Singapore – Universal Networks International (UNI) today announced that E! Entertainment Television, the Hollywood entertainment and celebrity lifestyle channel, will launch its new-look E! mobile app in Asia this December.
“E!’s new mobile app allows pop culture fans to easily access the latest entertainment and celebrity news stories – as well as swipe through hundreds of high-resolution celebrity photos from our top galleries, such as The Big Picture and Fashion Police. Plus, consumers can watch the E! News Now videos, and segments from their favourite E! shows such as Keeping Up With The Kardashians.” said Christine Fellowes, Managing Director, Asia Pacific, Universal Networks International.
The new mobile app features include: a dramatically improved User Interface; iOS7 and Android operating system, KitKat, compatibility; access to ten times as many photo galleries as before; content hubs for hot topics; and, brand new functionality including push notifications and video and article sharing.
E!’s mobile app also features improvements for advertisers including 100% share of voice (SOV) banner units; static full page ads; video pre-roll, expandable banners; full page interstitials in the photo gallery stream; and, both pre-stitials and interstitials featuring animation.
The new mobile app increases E!’s digital presence in Asia. Singapore based social network Clozette was recently appointed the advertising sales representative for E! Online in Asia, covering South East Asia territories Malaysia, Philippines, Indonesia and Singapore.
E! online currently has ten million monthly unique users across web and mobile worldwide, with eleven million media followers and likes. The distribution of the E! online mobile app will expand to iOS and Android users in Australia, New Zealand, Asia Pacific and Africa; and is available in four languages – English, French, German and Italian. The current E! online app is available in Europe, including the UK, Ireland, France, Germany, Italy and Austria.
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About Universal Networks International
Universal Networks International, the international channels division of NBCUniversal, is one of the world’s premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The brands in the portfolio include Universal Channel, Syfy, 13th Street, Studio Universal, E! Entertainment Television, The Style Network, DIVA Universal, Telemundo and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe.
Universal Networks International also operates Movies 24. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.
Universal Networks International is a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is owned by Comcast Corporation.
For press enquiries, please contact:
Universal Networks International
Marlene Ee
T: (+65) 6326 1872
E: marlene.ee@nbcuni.com
Strategic Public Relations Group on behalf of UNI
Regina Yeo, Consultant, Singapore
+65 6325 8232/+65 9661 9486
regina.yeo@sprg.com.sg
Strategic Public Relations Group on behalf of UNI
Sarah Sanusi, Associate, Singapore
+65 6325 8185/ +65 9627 2888
sarah.sanusi@sprg.com.sg