PHILIPPINES, 13 August 2014 – Viacom International Media Networks (VIMN) Asia today announced the appointment of Dinna Zaratan as its new Philippines Country Manager, effective 1 September. In this role, Ms Zaratan will oversee the operations of the Philippines office, across Viacom’s MTV, Nickelodeon, Nick Jr. and Comedy Central brands, while developing the long-term strategic plan in the Philippines. Ms Zaratan will report to Tan Chee Kiat (CK), Chief Operating Officer, VIMN Asia, working closely with him to seek out new opportunities that will bring VIMN’s presence in this key market to the next level, while tasked to bring in new revenue streams from the Philippines.
“We are well positioned to accelerate the growth of our brands’ presence in the Philippines, as we continue to extend our product offering by bringing new channels into the market. Coupled with our focus to deliver more localized content to our audiences, which we have done with the entry of MTV Pinoy, I am excited about the leadership Dinna will bring to the position that signals the importance and growing commitment Viacom International Media Networks Asia has towards the Philippines,” said Tan CK, Chief Operating Officer, Viacom International Media Networks Asia. “She is a strategic thinker with a strong understanding of consumer demand. Added with her wealth of advertising and media experience in the Philippines, we believe these are the qualities that will lead us to further expand our presence and help serve our affiliates, licensees and clients better in the Philippines.”
Formerly with Zenith Optimedia, Ms Zaratan brings with her nearly two decades of experience in the advertising and media industry. Most recently, she completed her two-year tenure at Zenith Optimedia as a Division Head and the head of Nestle Philippines account. Prior to that, she was the Programming Director and Head of Content and Communications at FIC, where she led the team to programme the Philippines feed with the support of each local channel head. Ms Zaratan was also at MPB Primedia – TV5, MindShare Philippines, Oglivy & Mather Advertising and McCann-Erickson Philippines.
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About Viacom International Media Networks
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in 170 territories and 37 languages via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.