Easy • Entertainment • Everywhere
PCCW (SEHK:0008) – HONG KONG, May 17, 2018 – PCCW Media, a leading pan-Asia entertainment and media company, introduces Now E, a one-stop entertainment OTT platform with international and Asian dramas and movies, and world-class sports events, for viewers especially the Millennials to enjoy their favourite content anytime, anywhere with no strings attached.
Now E teams up with leading and exclusive content partners including HBO, MOViE MOViE, Now Baogu, Viu, and top international studios^, offering thousands of hours of premium content ranging from Hollywood blockbusters, US dramas, Asian movies and dramas, and variety shows. Also, sports fans can catch live action of world-class sports content on the same app, including the upcoming 2018 FIFA World CupTM and many more to come. Users can also access the latest Hollywood and Asian blockbusters and concerts on a pay-per-rent basis in July.
Now E will be available for download on Apple App Store and Google Play later this month. Each user can register up to five devices*, enjoy video viewing with two concurrent streams, and Airplay/Chromecast to TV. Now E can be accessed via smartphone, tablet, PC and the newly introduced Now E Android TV Box.
The Now E box is the first Google Android TV box offered by Hong Kong operator and will be first available through The Club, HKT’s unified loyalty and rewards program, as well as HKT and CSL Mobile retail outlets, enabling users to enjoy on TV screen their favourite content and download favourite games and TV apps from Google Play.
To meet the video consumption habit of the Millennials, Now E provides a ground-breaking and hassle-free pricing model, allowing users to subscribe the service by day, in addition to subscription by month or season.
Ms. Janice Lee, Managing Director of PCCW Media Group, said, “PCCW Media is very excited to add a new member to our media service family. Now E means “Easy• Entertainment•Everywhere” which will be a perfect fit for the individual with Millennial lifestyle. Today, modern viewers consume more online video than other audiences. They prefer watching online for greater flexibility and demand for personalized content. We are confident that Now E will stand out from the rest as the most preferred OTT service as Now E is a single OTT platform which provides exclusive Asian and international movies, dramas and world-class sports events.”
Registered users will enjoy a one-month free trial of the Entertainment Combo during the promotion period#. For more information about Now E, please visit www.nowe.com.
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^ Appendix 1 for the details of Now E content available at launch.
* Appendix 2 for the key features of Now E.
# Appendix 3, 4 & 5 for the details of Now E pricing and promotion offers.
Ms. Janice Lee, Managing Director of PCCW Media Group, and Mr. Derek Choi, Head of Pay-TV, unveil the Now E service.
Ms. Janice Lee, Managing Director of PCCW Media Group (7th from left), Mr. Bruce Lam, Chief Marketing Officer of CSL Mobile (6th from left), Mr. Ringo Ng, Managing Director of HKT Consumer Group (6th from right), Mr. Derek Choi, Head of Pay-TV (7th from right), Ms. Teresa Ng, Head of Marketing (5th from right), together with celebrities kick off the Now E service.
Now E service launch ceremony.
About PCCW Media
The media group of PCCW is a leading, fully integrated multimedia and entertainment group in Hong Kong.
The media group operates the leading pay-TV service in Hong Kong under the Now TV brand delivering both self-produced and licensed content to its customers using advanced IPTV technology. Now TV offers more than 180 linear channels and on demand library of local, Asian and international programming. Its premium content can also be accessed via Now Player app. It is also a leading producer of Chinese language news, financial news and sports programming in addition to Asian infotainment content which complements its wide portfolio of licensed movie and international television content.
The media group is also engaged in the provision of OTT (over-the-top) video service under the Viu brand in Hong Kong and over 15 markets in Southeast Asia, the Middle East and India. In addition, MOOV is a hugely popular music digital streaming service in Hong Kong.
Moreover, the media group operates one of Asia’s leading directories businesses under the Yellow Pages brand.
About PCCW Limited
PCCW Limited ( SEHK: 0008) is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority interest in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator in fixed-line, broadband and mobile communication services. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, PCCW Media. PCCW Media operates the largest local pay-TV operation, Now TV, and is engaged in the provision of OTT (over-the-top) video service under the Viu brand in Hong Kong and other places in the region.
Through HK Television Entertainment Company Limited, PCCW also operates a domestic free television service in Hong Kong.
Also wholly-owned by the Group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.
In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and other overseas investments. To learn more about PCCW, please visit www.pccw.com.
For more information, please contact:
Ivan Ho
PCCW
Tel: +852 2883 8747
Email: ivan.wy.ho@pccw.com
Stella Wong
PCCW
Tel: +852 2888 2253
Email: stella.wm.wong@pccw.com