CASBAA News

Casbaa OTT Summit – Day 2 – Customer retention is key

Singapore, 27 March 2018 – Opening the Casbaa OTT Conference last Wednesday, March 21st, Radha Rahman, Marketing Director, Asia, for Brightcove set the tone for the day from the start as she told delegates “The end game is to win the viewer over and over again. Consumers now have more choice so services need to be different. Viewers are more savvy and viewing habits have changed to include binge watching and increased mobile consumption”.

Topics covering trends in viewership, OTT content strategies, OTT security issues, distribution channels, regulatory practices, business models (both old & new), OTT content measurement, consumer payment options, success factors, and “big data” were also discussed at the full-day OTT Conference; part of the annual two-day OTT Summit.

The conference was designed to take a look at OTT content, business models, regulation and the latest tech. Delegates heard industry experts deliver opinions on issues pertinent to the industry and on how broadcasters, OTT players and telcos are shaping the future of TV.

The theme that viewership and that overall subscription numbers (and retention of said subscribers) is all that counts was supported by Aravind Venugopal, Vice President of Media Partners Asia in his presentation where he stated that “Data consumption, subscriber retention and pricing power have emerged as key drivers in the OTT space with Michael Greco, Vice President, Vindicia later affirming this when he said “Retention should be a key part of your acquisition strategy”. YouGov Managing Director, Stephen Tracy noted that “Lapsed subscribers are more likely to resubscribe when new content becomes available. The most important factors for those considering to subscribe are cost and availability of international content” with Ben Loh, General Manager for tonton having earlier told delegates that “People want to be entertained on their own terms” and that, essentially, “the core business is content /price point and monetisation”. Even Carl Kirchhoff, SportsFix CEO said that “new tech will disrupt existing ecosystems and payment models” before positing whether block chain would be a game changer.

The problems of piracy also surfaced again with stark comments being made by Goh Seow Eng, Managing Director, Home for Singtel, about the need for more united action to combat piracy. Goh warned that content owners who didn’t join the efforts would face negative consequences in contract renewal conversations with the platforms.

The OTT Conference was supported by Presenting Sponsor, Brightcove and sponsors Accedo, APT Satellite, BBC Player, Eros International, Irdeto, Massive, MPP Global, TV5MONDE, Viaccess-Orca and Vindicia.

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About Casbaa

Established in 1991, Casbaa is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa is the interlocutor for the industry with governments across the region, leads the fight against video piracy, publishes in depth reports and hosts conferences and seminars aimed to support a vibrant video industry.

For media contacts and additional background contact:

(Ms) Kay Bayliss
Manager, Marketing & Communications
kay@casbaa.com
Tel: +852 3929 1724

Casbaa OTT Summit – Day 1 – Addressing the “Perfect Storm”

Singapore, 22 March 2018 – Asian video industry association, Casbaa, held its annual OTT Summit, Asia’s OTT industry marquee event, on 20 & 21 March. New to the event this year, which has been expanded to two days, was the OTT Anti-Piracy Seminar on March 20th; sponsored by 21st Century Fox.

The Anti-Piracy Seminar was designed to broaden the understanding of the problems piracy creates for the industry, to look at what is currently being done to combat the growing threat to legitimate businesses and to explore what else might be done. As the industry’s association, Casbaa is doing more and more to help lead the fight against piracy.

“Piracy is a critical problem, and is particularly acute in Asia”, said Casbaa CEO, Louis Boswell, at the well-attended afternoon event. “This seminar provides a forum for conversation and debate leading to ever more effective solutions to the problem. As an industry we have to put our best foot forward and make sure the leaders of legitimate video companies all get involved.”

The seminar looked at the problems of piracy from all angles; from the regulatory loopholes that allow it to flourish, to the increasing enforcement actions that can – and are – being deployed, through the role technology can play in defeating piracy, and finally how the legitimate industry is responding to the threat and making content more available than ever before through a multitude of legal services.

The OTT Anti-Piracy Seminar was preceded by the OTT Tech Showcase where presentations were made throughout the morning by Accedo, Brightcove, Viaccess-Orca and Vindicia.

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About Casbaa

Established in 1991, Casbaa is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa is the interlocutor for the industry with governments across the region, leads the fight against video piracy, publishes in depth reports and hosts conferences and seminars aimed to support a vibrant video industry.

For media contacts and additional background contact:

(Ms) Kay Bayliss
Manager, Marketing & Communications
Tel: +852 3929 1724
kay@casbaa.com

Selling Illicit Streaming Devices (ISDs) in Hong Kong is illegal

Promoters of illegal TV Boxes convicted of copyright and conspiracy to defraud offences; given jail sentences

FOR IMMEDIATE RELEASE – Hong Kong, 28 December 2017 – Following Hong Kong Customs’ successful raid on suppliers of an illegal TV box service, one box reseller from Apliu Street, Sham Shui Po was convicted of copyright and conspiracy to defraud offences and given a jail sentence of 21 months. Two persons, found to be re-transmitting illegal broadcasts of popular TV channels, were also convicted of copyright and conspiracy to defraud offences and given jail sentences of 21 and 27 months respectively.

TV boxes which facilitate access to illegal content streams are known as illicit streaming devices (ISDs). This case stemmed from action in 2014 by Hong Kong Customs authorities, who raided four residential premises, a warehouse and a commercial electronics retail outlet, arresting nine people and seizing 38 ISD boxes. The defendants were subsequently charged with violating the anti-circumvention provisions of the Copyright Ordinance (s273C(1)) as well as common law offences of conspiracy to defraud.

The ISDs, branded as the Maige TV Box, were being sold to consumers for $2,200 (including first 12 months subscription) and provided illegal access to hundreds of live TV channels and movies, including channels belonging to PCCW, TVB, BBC, HBO, NBA and many other international channels.

“We congratulate Customs and the Hong Kong Police on the successful outcome of this enforcement action”, said John Medeiros, CASBAA Chief Policy Officer. “They uncovered a criminal fact pattern and acted upon it decisively. This type of crime heaps huge illicit profits into the pockets of criminal syndicates behind the manufacture and sale of ISDs, as well as

the retransmission of the unauthorised content. Live sports channels, TV series and other premium broadcasting content is being stripped of value by the inundation of ISD boxes which provide illegal access to television programming. We are happy that Customs and the Police are helping to stem that tide.”

Neil Gane, the General Manager of the recently launched CASBAA Coalition Against Piracy (CAP), said “ISDs with preloaded applications are readily available in many electronic outlets in Hong Kong with sales teams implying to consumers that the TV channels and movies available on the TV boxes are legal and the ‘very cheap’ service they sell will last indefinitely. Today’s judicial outcome has provided clarification for those who buy and sell ISDs – TV boxes with applications allowing access to illicit TV channels and movies are illegal”.

TVB and PCCW, local operators whose content was among those illegally transmitted on the Maige boxes, also saluted the outcome. “The TV industry in Hong Kong has suffered a huge loss of revenue due to ISD piracy for many years”, said Desmond Chan, Deputy General Manager (Legal & International Operations) for Television Broadcasts Limited. “This is the first successful case on ISDs in Hong Kong. It should send a deterrent message to those engaged in the illicit ISD business. The TV industry will continue to support the Government’s law enforcement actions. We believe that Customs will soon step up their efforts in sweeping the local market and work more closely with overseas law enforcement agencies to crack down on ISD activities”.

TVB and PCCW are both members of the CASBAA Coalition Against Piracy (CAP), which also includes other leading video content creators and distributors in Asia including: beIN Asia Pacific, CASBAA, Walt Disney Studios Motion Pictures, FOX Networks Group, HBO Asia, NBCUniversal, Premier League, Turner Asia Pacific, A&E Networks, Astro, BBC Worldwide, Cignal, Media Partners Asia, National Basketball Association (NBA), Singtel, Sony Pictures Television Networks Asia, True Visions, TV5MONDE, and Viacom International Media Networks.

CASBAA urges consumers to acquire their TV content from legal sources, and notes that purchasing and using some TV boxes could engage the consumer in illegal acts, depending on the internal workings of the box. The best guarantee of legality is subscribing to authorised TV services that provide high-quality program signals.

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About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Media Contact

For additional background contact:

Kay Bayliss
CASBAA Member Relations & Marketing
Tel: +852 3929 1724
Email: kay@casbaa.com

Chinese Version Click Here

Louis Boswell Appointed CEO, CASBAA

Louis Boswell

Hong Kong & Singapore, 30 November 2017 — Louis Boswell, senior media and digital business leader in Asia, has been appointed Chief Executive Officer, CASBAA, the Association said today. Boswell will begin his tenure on 1 January 2018, succeeding outgoing CEO Christopher Slaughter.

As CEO for CASBAA, Boswell will serve as the content distribution industry’s leading advocate with industry leaders and policymakers throughout Asia-Pacific. In addition to driving the programs and initiatives of the Association, Boswell will work with business heads of the member organisations to shape positively the increasingly rapid evolution of the industry in the region.

Boswell’s background in Asia includes senior positions at Discovery, ESPN Star Sports, BBC, AETN All Asia Networks and, most recently, as the General Manager, Asia for Da Vinci. His experience includes leading businesses in Japan, Korea, Hong Kong, Singapore, Taiwan and all of the major markets in southeast Asia.

“Louis is one of the most well respected senior commercial executives in the content distribution industry in Asia. We are proud to have him leading our Association. Louis’s track record of leadership and insight make him an ideal fit to work strategically with in-country business and government leaders to address the challenges and opportunities that lie ahead as the industry continues to invest, innovate and evolve at an unprecedented pace”, said Joe Welch, Chair of the CASBAA Board of Directors and Senior Vice President, 21st Century Fox.

“I am thrilled to be joining CASBAA”, Boswell commented. “The industry is changing and it is paramount that its representative body keeps up and is reflective of those changes. I believe the need for CASBAA is greater now than it ever has been and I look forward to making sure that we lead the industry from the front as we confront those changes.”

“Louis is a true professional, able to listen, rationalise differing viewpoints and then drive execution”, said Henry Tan of ASTRO who worked closely with Boswell on the AETN All Asia Networks joint venture. “He will make an excellent head of the Association.”

Boswell is an Oxford University graduate and speaks Mandarin and is proficient in Cantonese and Japanese.

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About CASBAA

Established in 1991, CASBAA, with a staff of more than ten, is the principal trade association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Media Contacts

For media contacts and additional background contact:

Tel: +852 2854 9913
pr@casbaa.com

Alliance for Creativity and Entertainment (ACE) and CASBAA’s Coalition Against Piracy (CAP) close down Australian illicit streaming device operation

FOR IMMEDIATE RELEASE – Melbourne, Australia, 28 November 2017 – Following a joint investigation in Australia by the Alliance for Creativity and Entertainment (ACE) and CASBAA’s Coalition Against Piracy (CAP) a large supplier of IPTV set-top boxes, pre-loaded to play pirated movies, television shows, sports programming, and other content has had these operations closed down in Australia.

The Melbourne-based company that had been selling these piracy devices in Asia for a number of years has ceased selling the boxes, which contained pre-loaded apps enabling easy access to creative content belonging to ACE and CASBAA/CAP member companies. The company owners also agreed to take necessary steps to prevent customers who had already purchased these piracy devices from accessing ACE and CASBAA/CAP member company movies, TV shows, and sports programming in the future. As part of a settlement agreement, the name of the company and owner were not released.

The devices were sold on average for AUS $400, which included a year’s unauthorised subscription to pirated versions of video-on-demand movies, as well as live sports channels, and premium TV channels from Europe, India, the United States, and South East Asia.

Zoe Thorogood, a spokesperson for ACE, said: “The film and television industry has made significant investments to provide audiences with access to creative content how, where, and when they want it. ACE and CAP members initiated this investigation as part of a comprehensive global approach to protect the legal marketplace for creative content, reduce online piracy, and bolster a creative economy that supports millions of workers. This latest action was part of a series of global actions to address the growth of illegal and unsafe piracy devices and apps.”

Neil Gane, General Manager of the CASBAA Coalition Against Piracy (CAP), said: “These little black boxes are now beginning to dominate the piracy ecosystem, causing significant damage to all sectors of the content industry, from producers to telecommunication platforms. They also pose a risk to consumers who face a well-documented increase in exposure to malware. The surge in availability of these illicit streaming devices is an international issue that requires a coordinated effort between industry and government. This will be the first of many disruption and enforcement initiatives on which CAP, ACE, and other industry associations will be collaborating together.”

The recently launched Coalition Against Piracy (CAP) includes leading video content creators and distributors in Asia including: beIN Asia Pacific, CASBAA, Walt Disney Studios Motion Pictures, Fox Networks Group, HBO Asia, NBCUniversal, Premier League, Turner Asia-Pacific, A&E Networks, Astro, BBC Worldwide, Cignal TV, Media Partners Asia, National Basketball Association, PCCW Media, Sony Pictures Television Networks Asia, True Visions, TV5MONDE, TVB, and Viacom International Media Networks.

The Alliance for Creativity and Entertainment (ACE) is a global coalition dedicated to protecting the dynamic legal market and reducing online piracy. The worldwide members of ACE are Amazon, AMC Networks, BBC Worldwide, Bell Canada and Bell Media, Canal+ Group, CBS Corporation, Constantin Film, Foxtel, Grupo Globo, HBO, Hulu, Lionsgate, Metro-Goldwyn-Mayer (MGM), Millennium Media, NBCUniversal, Netflix, Paramount Pictures, SF Studios, Sky, Sony Pictures Entertainment, Star India, Studio Babelsberg, STX Entertainment, Telemundo, Televisa, Twentieth Century Fox, Univision Communications Inc., Village Roadshow, Walt Disney Studios Motion Pictures, and Warner Bros. Entertainment Inc.

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About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Media Contacts

For media contacts and additional background contact:

CASBAA/CAP
Kay Bayliss
+852 3929 1724
kay@casbaa.com

ACE
Zoe Thorogood
UK: +44 7855 828 391
US: +1 202 659 7902
zoe@alliance4creativity.com

CASBAA Announces New Board of Directors

Hong Kong, 13 November 2017 – FOR IMMEDIATE RELEASE – CASBAA, Asia’s largest non-profit media association serving the multi-channel audio-visual content creation and distribution industry, today announced the election of several new Directors to its Board, and the return of a number of long-serving Directors.

Following its AGM on 08 November, first-time Directors elected were James Ross (Lightning International), Belinda Lui (Time Warner), and Desmond Chan (TVB). Also re-elected to the Board were previous Directors Joe Welch (21st Century Fox), Andrew Jordan (AsiaSat), Ricky Ow (Turner Asia Pacific), and Amit Malhotra (The Walt Disney Company).

They join existing Directors Todd Miller (Celestial Tiger Entertainment), Andrew Stott (CMS Asia), Marcel Fenez (Fenez Media), Rohit D’Silva (FOX Networks Group Asia), and Alexandre Muller (TV5MONDE) to form the 2017-18 CASBAA Board of Directors.

“CASBAA is fortunate to have such an excellent group of subscription TV industry executives willing to serve on the Association’s Board”, said Board Chairman Joe Welch. “We are deeply appreciative of the long and committed service of our out-going Directors, and thank them tremendously. At the same time, we offer a heartfelt welcome to our new Directors, and look forward to working together with them to lead the Association for the benefit of CASBAA’s members and the industry as a whole”.

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About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Contact CASBAA

For media contacts and additional background contact:

Ms Kay Bayliss
CASBAA Member Relations & Marketing
Tel: +852 3929 1724
kay@casbaa.com

CASBAA Convention 2017 – Day 2 Wrap-up

India opens the batting for Day 2 at CASBAA Convention 2017

Macau, 09 November 2017 – News of the Pay-TV and digital video markets in India topped the agenda as the second day of the CASBAA Convention 2017 in Macau kicked off yesterday morning.

“An improvement in India’s global ranking for the ‘Ease of Doing Business’ is not just eyewash”, said NK Sinha, India’s Secretary for Ministry of Information and Broadcasting (MIB) during a special CASBAA Convention 2017 conference session dedicated to the India market with a focused on satellite, broadband and content issues.

Sinha added that talks between the Department of Space (DoS) and the Indian Space Research Organisation (ISRO) remain on-going on the liberalisation of licensing constraints on Indian Pay-TV platforms and channels capacity leasing on foreign satellites.

Meanwhile, RS Sharma, chairman of the powerful Telecom Regulatory Authority of India (TRAI) said his organisation continues to press for an “open skies” satellite policy. But “these are not issues of principle, but of operation”, he told the CASBAA annual meeting.

Referring to the provision of broadband services for India, for which TRAI is also responsible, Sharma also had words of encouragement for satellite operators saying that to ensure affordable broadband in rural areas, India needs to make use of satellites. He added that TRAI is studying stakeholder comments on a consultation paper on the ease of doing business in the broadcast sector “to resolve matters”.

As for the rollout of a multi-million dollar National Fibre Network in India, or Bharat Net, Sharma said the project now has a “public-private” business structure, not only for broadband data distribution, but also for the delivery of video services. “Come, analyse and invest in the Indian broadcast sector”, he told the 400 CASBAA delegates in one of Macau’s vast casino complexes.

Sudhanshu Vats, Viacom18:
As the Keynote Speaker for the day, Sudhanshu Vats, Group CEO Viacom18, said that “India’s market evolution is now similar to that of China. In 2017 India is where China was in 2011”, and the opportunities remain enormous.

However, “as in China, we need a robust pipeline for content and creative talent, but the challenge is developing that talent, and retaining it. Secondly, media companies need to pivot a little bit to be vertically capable. That’s why Viacom18 will build an engineering hub in Bangalore which will help us with our technical products”.

“What has surprised me is the nature of the media disruption we are experiencing in India. Not long ago you wouldn’t have expected some of the big media companies to consolidate with the telecom companies.”

And just a few more quotable quotes.

“New Channels”:

Jean-Rene Aucouturier: Lagardere: “OTT gives us opportunity. We all have strong libraries. Non-linear development offers other revenue for that content.”

Nela Pavlouska, My Zen TV: “We have succeeded in developed mature and difficult markets of Europe and North America – we can do so in Asia too, not in two months or one year, because the market is mature, but we take a long term view.”

Roch Pellerin, TRT World: “TRT is an independent Turkish news organisation launched six weeks ago in Australia and now carried on Roku, an OTT platform … People who watch news … watch more news … and watch the channel”.

Roger Wyllie Rialto / Pulse TV: “Pulse TV offers a platform for emerging [documentary] filmmakers to showcase their long form content. We often tell hard stories told from two/both sides – balanced”.

On Research:

Nick Burfitt, Katar Media: “It’s important not to lose sight of core TV measurement. Only then can you layer extended video measurements … Matching viewing data to purchase data … reports based on buyer behaviour. e.g I want to reach non-buyers of a certain brand or category”.

Partho Dasgupta, BARC: “BARC is in the unenviable position of being both the joint industry body and the operator of the service. It was a herculean task to change the currency … The broadcasters took the lead and the advertisers, agencies came in followed by the government and regulators. BARC has now collected 7.5 petabytes of data which will move to about 20 petabytes in a couple of years.”

Aimee Gerry, Nielsen: “More data is not necessarily better. For us it is about bringing disparate data together with a Truth Set … one centralised data set.”

Rita Chan, GfK: “Trust is very important: from broadcasters, advertisers, panellists, [panel] recruiters, your own staff.”

Dave Downey, INVIDI: “We don’t oversaturate or under-deliver the audience … With addressable advertising clients can reach the right audience no matter what or when they are watching.”

Sally Wu, BBC Global News: A BBC audience survey across five markets. “Seventy-seven percent of respondents see international news as more important than previously. 79% in APAC concerned about ‘fake news’ … two in three find it hard to distinguish fake from real. … 79% value accuracy over speed … 65% are more inclined to try a brand if it’s promoted on a trusted source. … international news channels are most trusted … 34% International news will be viewed first to follow up on breaking news. … Social media amplifies and drives viewers to traditional news channels (BBC). … International news is the most used segment on pay TV.”

Jean-Christophe Jubin, Viaccess-Orca: “Big data is changing the way TV is run. It’s making understanding your customers more efficient; and, is creating a new business model. … With improved pattern analysis, addressable TV/Programmatic TV has become easier, putting TV operators in a better position to sell their ad space to advertisers.”

Jeremy Butteriss, Google: “YouTube has seen 90% year on year growth in access from connected TV/Smart TVs. … Voice already represents 20% of our global searches and we believe that will be 50% by 2020, fuelled by Assistant. Nine out of the top ten TV shows in China are exported to the rest of the world via YouTube. … Cloud and AI have taken clipping and segmentation [e.g. of gameshows, sports] from an art to a repeatable automated service.”

OTT:

Simon Vella, MPP Global: “It’s easier to say “no” rather than to say “yes”. … Drivers of choice split between rational drivers and emotional drivers. … People are irrational, they want choice, but it’s important that are not forced into choice. … When forced with two extremes most will choose the better value. … Introduce a middle tier between the two extremes, and ARPU can increase by up to 21%. … Consumers can process 4-7 offers, provided they are clear, and are guided. …Think: Where can I start them from and where can I lead them to? Start small and build habits, event timed purchases, limited time offers to drive the F.O.M.O: (Fear of Missing Out).”

Three OTT Things in 6 Mins with Simon Trudelle, NAGRA: Thinking about launching an OTT service? Three key things you need to know: 1. Invest in a compelling user experience on all screens; 2. Leverage your platform technology; 3. Invest in anti-piracy measures: monitoring systems/take down programs.

Scot Mason, ARRIS: Delivering Gigabites to every corner of the home. … Broadband subscribers just want same speed they’re paying for. … Home gateways are asked to do a lot … “Improve home coverage with small WiFi extenders which adapt to the traffic generated by a device”. [“Don’t skimp on antennas, equipment quality and industrial design”]

Birathon Kasemsri, True Corp: “eSports is the next generation of sport for millennials. There are 200 million spectators annually, 40,000 professional players and US$20 million in prizes. … It is like no other sport because it is not a monopoly … and media companies must take control of their digital destiny … and create an international league which would eventually fill a 24-hour eSports channel. … Unlike normal sports, eSports value is created by broadcasters who can leverage eyeballs and thus sponsorship value.”

CASBAA Chairman’s Award 2017: The CASBAA Chairman’s Award for the best contribution to the development of the Pay-TV and digital video industry in Asia over the past 12 months was made to Singtel and StarHub for their combined initiative to lead the fight in Singapore against Video Piracy Syndicates. The presentation was made by Joe Welch, Chairman, CASBAA Board of Directors, and S.V.P. Public Affairs Asia, 21st Century Fox.

CASBAA would like to thank CASBAA Convention 2017’s Supporting Sponsor, TRT World, along with our other Sponsors:
21st Century Fox, ABS, Amagi, APT Satellite, ARRIS, AsiaSat, Australia Channel, Brightcove, Cisco, CMS Cameron McKenna Nabarro Olswang, Deutsche Welle, The Walt Disney Company, FashionTV, FOX Networks Group, France 24, Friend MTS, Google, Intelsat, INVIDI Technologies, Irdeto, Leyard, Lightning International, MEASAT, MPP Global, NAGRA, SES, True Visions, Turner Asia Pacific, TV5MONDE, Viaccess-Orca, Vindicia and Viu.

We would also like to thank CASBAA Patrons: A+E Networks, Astro, BAM Asia Entertainment Network, BBC Worldwide, Celestial Tiger, Discovery Networks Asia-Pacific, HBO Asia, NBCUniversal International Networks, PwC, Scripps Networks Interactive Asia-Pacific, Star India, and Viacom International Media Networks.

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About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Contact CASBAA

For media contacts and additional background contact:

Tel: +852 2854 9913 pr@casbaa.com

CASBAA Convention 2017 – Day 1 Wrap-up

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Macau, 07 November 2017 – The CASBAA Convention 2017 in Macau kicked off this morning with welcoming remarks from Joe Welch, CASBAA Board Chairman and SVP Public Affairs Asia, 21st Century Fox, during which he highlighted the association’s escalating efforts to curb the on-going regional revenue leakage caused by piracy.

“Most importantly”, said Welch, “CASBAA recently launched the Coalition Against Piracy, funded by 18 of the region’s content players and distribution partners”.

In the meantime, CASBAA CEO Christopher Slaughter, emphasised the yet to be fully-realised digital dividends for the Asia Pacific. Additional points made by speakers during the opening conference sessions to the 400 media executives, regulators and government officials, participating in the event, reinforced that CASBAA and its Members are meeting the opportunities presented by the Asian markets for new audiences, new technologies, new business models and new content.

According to CASBAA, TV production quality is soaring across Asia. Audiences are engaging with our Members’ products as never before. New ways of video distribution such as Over-the-Top (OTT) broadband services are reaching millions of additional customers across a CASBAA footprint that reaches from India and Pakistan to Japan and Korea, from China and Mongolia to Australia and New Zealand.

Operator workshops and conference sessions such as “New Ecosystems: Myanmar & Cambodia” and “OTT in China” showcased the plus side, while digital negatives were highlighted during sessions such as “Under Attack” and “the ISD Battle”, as well as clear-eyed examinations of the India market and new content offerings both domestic and international.
A few other “Quotable Quotes” heard during Day One of the CASBAA Convention 2017 in Macau.

Opening Keynote:
New Wine, New Bottles: Henry Tan, COO Astro: “We need to expand beyond our domestic market, it would be foolhardy to be satisfied, with 75% of Malaysian Households. The way the world is going, is mergers, acquisitions, and partnerships.”

“Last year at the CASBAA Conventions I met with Group M’s Irwin Gotlieb; he told me ‘Bet on transactions’. Since we have 75% market share, how to do that? Home shopping, eCommerce. We have to see ourselves as a consumer care company, our biggest asset is our customer base.”

On Piracy:

Kevin Plumb, Premier League: “In the past 18 months the illegal broadcasting of live Premier League matches in pubs in the UK has been decimated.”

Matthew Hibbert, Sky UK: “It (site-blocking) really has moved the goalposts that significantly. In the UK you cannot easily now watch live Premier League content. It drives piracy back to the margins.”

Kieron Sharp, Federation Aganst Copyright Theft (FACT): “The most successful thing we’ve done to combat piracy has been to undertake criminal prosecutions against ISD piracy. Everyone is pleading guilty to these offences.”

Ros Lynch, UK Intellectual Property Office (UKIPO)
“The UKIPO provides intelligence and evidence to industry and the Police Intellectual Property Crime Unit (PIPCU) in London who then take enforcement actions. We first heard about the issues with ISDs from TVB in Hong Kong and we then consulted the UK rights holders who responded that it wasn’t a problem. Two years later the issue just exploded.”
“While the UK works to update its legislation, we can’t wait for the new legislation to take enforcement actions and we rely heavily on “conspiracy to defraud” charges, and have successfully prosecuted a number of ISD retailers.”

“The cat is out of the bag. I would encourage any government to reach out to the search engines, if they’re interested in collaborating on similar measures.”

Some Advice to Asian governments
“It’s a matter of initiative, evidence, and political will. Always start with the evidence and to obtain strong evidence you must work with the rights holders making it easier to show the government that this is a problem, and convince them to contribute to taking meaningful enforcement actions.”

On New Content New Platforms:

Hosi Simon, VICE Media: “The business isn’t in some regional office where people send out emails, it’s about local offices building local content.”

“What VICEice trades in is being able to identify emerging trends – artists, music, movements – that young people care about. We trade on an understanding about cultural diversity and nuance, and we don’t believe there is just one global lens, the excitement is about the local story.”

On Security:

Mallory Delaporte-Bernues, TV5Monde: “Media companies, do not have the same security measures, as the financial industry which makes them low-hanging fruit for hackers… You know that black screen you never want to see in your office? When we turned our network back on, that’s what happened… You shouldn’t let your company do anything new until you’ve covered security.”

Matt Polins, CMS: “It’s not a question of if it will happen, but when it will happen. The key is how you respond to it when it happens… You shouldn’t be afraid of adopting new technologies, but be aware of the risks involved and plan accordingly.”

The Death Of Television?:

Sam Scott: The Promotion Fix @ The Drum: “As Ad Contrarian Bob Hoffman said, we need to counter the falsehood that TV is dying by pointing out that it’s having babies.”

“Marketers are not normal people. We love social media, but most people do not. 93% of marketers are on LinkedIn. Among everyone else, it’s 14%. 81% of marketers use Twitter. Everyone else, 22%.”

“The marketing industry has its own ‘fake news’ problem. Too many marketers – especially in digital marketing – accept what is said in our industry’s echo chamber without thinking critically or asking for evidence.”

“Don’t let those who are biased towards digital mediums and tactics frame the debate.”

On C-band and Satellite:

Huang Baozhong, APT Satellite: “With complementary OTT services, we add value instead of lowering prices.”

“If other countries will follow [the US/FCC]: Japan, Europe, Australia, Korea and others … this will completely destroy the broadcasting industry in C-band.”

Raymond Chow, ABS: “C-band is a precious resource, not only for broadcast, but also mission-critical for military applications.”

On OTT:
Greg Armshaw, BrightCove: “Really start understanding your customer base is the essential to selling OTT …. Even though there are free offers, not everyone is signing up to it, so personalised offers, being flexible about bundling and looking at marketing partnerships are key…”

Rohit d’Silva, Fox Network Group: “Data science is now front and centre for a multitude of industries. In the media industry the sooner they understand that data science is a huge part their operations, then they won’t get left behind.”

Uday Sodh: Sony India: “There is a huge mindset change required, when you move from traditional the broadcast business, to digital platforms. You have to deal with the huge explosion of data that you develop.”

In addition to the CASBAA Convention 2017 business sessions, “Desperate for Love”, produced by Yomiuri Telecast and broadcast by NIPPON TV of Japan, was announced as the winner of the CASBAA/ABU UNICEF Child Rights Award 2017 for the best children’s television programming and coverage of children’s issues produced in the Asia Pacific.

Day 2 of the Casbaa Convention 2017 in Macau, audience and speakers will reconvene at 9.00am at the Ball Room, Studio City. We look forward to seeing you.

CASBAA would like to thank CASBAA Convention 2017’s Supporting Sponsor, TRT World, along with our other Sponsors:
21st Century Fox, ABS, Amagi, APT Satellite, ARRIS, AsiaSat, Australia Channel, Brightcove, Cisco, CMS Cameron McKenna Nabarro Olswang, Deutsche Welle, The Walt Disney Company, FashionTV, FOX Networks Group, France 24, Friend MTS, Google, Intelsat, INVIDI Technologies, Irdeto, Leyard, Lightning International, MEASAT, MPP Global, NAGRA, SES, True Visions, Turner Asia Pacific, TV5MONDE, Viaccess-Orca, Vindicia and Viu.

We would also like to thank CASBAA Patrons: A+E Networks, Astro, BAM Asia Entertainment Network, BBC Worldwide, Celestial Tiger, Discovery Networks Asia-Pacific, HBO Asia, NBCUniversal International Networks, PwC, Scripps Networks Interactive Asia-Pacific, Star India, and Viacom International Media Networks.

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About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Contact CASBAA

For media contacts and additional background contact:

Tel: +852 2854 9913 pr@casbaa.com

Southeast Asia’s New Coalition Against Piracy (CAP) Unveiled at CASBAA Convention 2017

CAP-logo

Macau, 07 November 2017 – Members and supporters of the newly-established Coalition Against Piracy gathered at the annual CASBAA Convention in Macau on November 7th to mark the initiation of joint work in southeast Asia against Illicit Streaming Devices (ISDs) and the app networks that underpin them.

CC17 - CAP Launch

PHOTO: The Coalition Against Piracy members toast the launch of CAP (L-R): Jason Chan, CAP; Paras Sharma, Viacom International Media Networks; Laila Saat, ASTRO; Malobika Banerji, A&E Networks; Kevin Plumb, Premier League; Nirav Haji, Sony Pictures Television Networks Asia; Lawrence Yuen, HBO Asia; Joe Welch, CASBAA Chairman; Birathon Kasemsri, True Visions; Amit Malhotra, The Walt Disney Company; Alexandre Muller, TV5MONDE; Rohit d’Silva, Fox Networks Group; Neil Gane, CAP; Chih Yeong Voo, Turner Asia-Pacific; Mike Kerr, beIN Asia; Keith Huang, PCCW Media; Erwin Galang, Cignal TV; Gidon Freeman, NBCUniversal; Jake Smart, National Basketball Association and John Medeiros, CASBAA. Not represented on stage were BBC Worldwide and Media Partners Asia.

In toasting the launch, Birathon Kasemsri, Chief Commercial Officer, True Visions Group said “Piracy is an international issue that cannot be dealt with by a single entity or country alone. It cannot be dealt with by a single platform alone. It must be a coordinated, integrated effort. We need to create an environment where we can grow and prosper. I invite you to put all your efforts together to make CAP the new initiative in the region a huge success – because we can only prosper from CAP’s success.”
The Coalition, which brings together a wide range of content providers and major Pay-TV platform operators, was established by multichannel video Association CASBAA to provide a vehicle for cooperation in copyright and anti-fraud enforcement against the small streaming devices which media publications have described as “the little black box(es) which took over piracy”. The illicit TV boxes have become a major drag on both traditional Pay-TV and “new media” OTT markets in Asia; a recent market survey reported that 14% of consumers in Singapore, for example, admit to regularly using an ISD. And those numbers are believed to be growing.

“The driving force behind establishment of CAP is the need for united, collective action by all branches of the video industry”, said CASBAA Chief Policy Officer John Medeiros. “Sports, films, TV series, international as well as local content – everyone trying to deliver quality content to the public is threatened by the inundation of ISD boxes and apps from commercial piracy syndicates. CAP aims to bring all these stakeholders together, and work in parallel with other similar coalitions around the world.”

In outlining CAP’s key priorities, Neil Gane, CAP General Manager, said “Two immediate priorities will be the disruption of the ISD ecosystem at its source and enhanced intermediary engagement with both eCommerce platforms and financial processors to disrupt transactions at the point of sale. Disrupting illicit commercial transactions is a key component of any anti-piracy strategy.”

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About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Contact CASBAA

For media contacts and additional background contact:

Tel: +852 2854 9913 pr@casbaa.com

Asian content creators and distributors unite to create the Coalition Against Piracy targeting Illicit Streaming Devices (ISDs)

Hong Kong, 16 October 2017 – CASBAA, the leading Asian trade body serving the Pay-TV industry, today announced formation of the Coalition Against Piracy (CAP), a major initiative to coordinate industry resources in the fight against rampant content theft. It also announced the appointment of Neil Gane, an industry veteran in content protection, as the General Manager of CAP. Gane will direct CAP enforcement actions to disrupt, diminish and dismantle pirate enterprises across the region.

The Coalition Against Piracy includes leading video content creators and distributors in Asia. Members are: beIN Sports, CASBAA, The Walt Disney Company, Fox Networks Group, HBO Asia, NBCUniversal, Premier League, Turner Asia-Pacific, A&E Networks, Astro, BBC Worldwide, Media Partners Asia, National Basketball Association, PCCW Media, Sony Pictures Television Networks Asia, True Visions, TV5MONDE, and Viacom International Media Networks.

John Medeiros, Chief Policy Officer at CASBAA, said “One of CASBAA’s primary missions is to bring our members together to join the global fight against content theft. That’s what we are doing in establishing the CAP. CAP will focus on addressing the growing threat of illicit streaming devices (ISDs) and apps, which facilitate massive piracy of movies, sports, TV series and other creative video content. This does great harm to the content creation and distribution industries in Asia, as well as the millions of people who work in the creative economy around the world”.

“The Asia Pacific region has some of the worst rates of online piracy in the world”, said Gane. Formerly with the Hong Kong Police, he has worked on content protection issues for more than a dozen years. He noted that the unprecedented growth in delivery of legal creative content over global broadband networks is being undermined by a surge in the sale of TV boxes with pre-loaded infringing applications.

Online video and broadband distribution has the potential to be a massive economic growth engine in Asia with analysts forecasting market growth of more than 20% over the next five years, benefiting consumers and creators of quality video content within Asia and around the world. But this growth potential is threatened by piracy.

In the past two years there have been many new roll-outs of online content services across the Asia Pacific region, by existing players as well as new ones. Unfortunately, the likelihood of success for legitimate online content suppliers is severely reduced by online access to pirated content, resulting in the expectation of many consumers to get “something for nothing”.

“The prevalence of ISDs across Asia is staggering. The criminals who operate the ISD networks and the pirate websites are profiting from the hard work of talented creators, seriously damaging the legitimate content ecosystem as well as exposing consumers to dangerous malware”, said Gane.

“Current legal frameworks are not adequate to handle this newly-enabled crime”, said Medeiros. “Consumers are offered huge content bundles from overseas, as if they were legal. But receiving stolen content is wrong, and the fundamental purpose of an ISD network – with an innocent-looking box as its home node – is to monetise this redistribution of content without any recompense to those who worked to produce it.”

“This is a highly organised transnational crime”, agreed Gane, “with criminal syndicates profiting enormously at the expense of consumers as well as content creators”.

Mitigating the piracy threat requires international cooperation, added Medeiros, and CASBAA has established CAP to provide added support for the content and distribution companies in the world-wide fight against piracy. CAP intends to join hands with similar initiatives under way in other parts of the world, including with the newly-formed Alliance for Creativity and Entertainment (ACE) and in Europe where a separate coalition of broadcasters and content creators initiated by BBC and the Motion Picture Association has made great strides in information sharing and coordination.

“We are excited about the launch of CAP in Asia to enhance collaboration between different segments of the industry – distributors, aggregators and creators – and to complement the other country specific and global initiatives in place and starting to show results. Collaboration is key and we look forward to the success of this new program”, stated CASBAA CEO Christopher Slaughter.

CAP will be officially launched at the forthcoming CASBAA Convention 2017, 6-8 November, at Studio City Macau, as a highlight of its robust Policy & Anti-Piracy conference track.

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About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA’s members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Contact CASBAA

For media contacts and additional background contact:

Tel: +852 2854 9913 pr@casbaa.com