Singapore, 12 March 2015: Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd., has announced the launch of new Hindi General Entertainment Channel (GEC) &TV HD and TEN Cricket exclusively on the ZEE Family (Zeefamily.tv) mobile app. TEN Cricket will be available in Singapore, Thailand, Japan, Indonesia, Israel, Fiji and Philippines, while &TV HD will be available in these countries as well as Australia, New Zealand and Hong Kong.
&TV HD will showcase a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies while TEN Cricket will broadcast 24-hours of cricket matches and tours for fans of the sport.
The ZEE Family App, which was launched in Asia Pacific last month, is an IPTV Service that gives viewers instant and unlimited access to a wide variety of Bollywood and Indian regional original content from the ZEE suite of television networks on their mobile devices.
“With a rising trend of media consumption on mobile devices and tablets, the ZEE Family App will ensure a high quality and hassle-free viewing experience of ZEE channels, and catch up options. The app was launched last month and already we have seen a high daily subscriber pick up. Conversion rates from download to usage currently stand at more than 80%. We are confident that the addition of &TV HD and TEN Cricket will appeal to the progressive diaspora in the Asia Pacific region,” said Mr. Sushruta Samanta, Business Head Asia Pacific.
The app is free from now till 31st March, and will be a paid product from 2nd April 2015. It is available in 10 Asia Pacific countries including Singapore, Thailand, Hong Kong, Australia, New Zealand, Japan, Indonesia, Israel, Fiji and Philippines.
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About ZEE Family
The ZEE Family App gives Asia Pacific viewers from Singapore, Thailand, Hong Kong, Australia, New Zealand and Japan instant and unlimited access to a wide variety of Bollywood and Indian regional original content from the ZEE suite of television networks. Subscribers will gain access to a large library filled with hundreds of classic and new Bollywood movies as well as episodes of ZEE shows. The app provides live streaming of 25+ channels in Hindi & Regional languages as well as the ability to rewind and pause Live TV or watch past episodes using the 30-day catch up feature. ZEE Family App is available on both web browsers and devices including iOS, Android smart phones, tablets and Kindle Fire Tabs. All users are offered a free trial ending 31st March 2014 upon download and will be able to register for a package of their choice on https://www.zeefamily.tv/Packages.
About Zee Entertainment Enterprises Limited (ZEEL)
Zee Entertainment Enterprises Limited (ZEEL) is one of India’s leading television media and entertainment companies. It is amongst the largest producers and aggregators of Indian programming in the world, with an extensive library housing over 120k+ hours of television content. Through its strong presence worldwide, ZEEL entertains over 730+million viewers and growing across 169 countries. With rights to more than 3,500 movie titles from foremost studious and of iconic film stars, ZEEL houses the world’s largest Hindi Film library.
About Zee TV APAC
Launched in June 2004, Zee TV APAC is the Asia Pacific feed of the Flagship channel – Zee TV (India). Available in 18 countries, Zee TV APAC showcases Indian content with English Subtitles and airs all the programs from India. The channel showcases a variety of genres for all audience segments including prime time drama series, comedy, reality shows and children’s programs. With an enviable Hindi Film Library the channel also offers viewers the latest and best of Bollywood.
Zee TV is among the top five cable and satellite channels in Singapore. The city-state is home to one of the largest overseas Indian populations and its’ variety programming is watched by Indian and now increasingly, Malay audiences locally. Almost half (46%) of Zee TV viewers’ have a HHI range which ranges between SGD 4,000 – 10,000 per month. Zee TV continues to dominate in the Hindi General Entertainment Channel content category across local affiliate platforms StarHub and Singtel TV.
For further information, please contact:
Shelina Mahtani
Fifth Ring on behalf of Zee TV
M: +65 6297 7281 / +65 9127 8804
E: shelina.mahtani@fifthring.com
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