Zee TV in content transition to expand viewer base

22 July 2015 – Zee TV unveiled one of its most extravagant shows ‘Ek Tha Raja, Ek Thi Rani’, which will hit the TV screens in the primetime band at 9:30 pm from 27 July.

The period drama exemplifies Zee TV’s attempt at a gradual content transition to broaden its audience base and have more inclusive viewing.

Developed by Sphere Origins, ‘Ek Tha Raja, Ek Thi Rani’ promises to be a classic saga exploring the dynamics of romance taking place behind the four walls of imperial palaces in pre-Independent India.

Read more at Television Post

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