Bloomberg Media has announced two key appointments in its latest executive reshuffle with Gary Groenheim taking up the position of head of partnerships for Europe, the Middle East and Africa and the appointment of Hannah Musisi from CNN International.
Groenheim moves over form his Hong Kong post as commercial director of Bloomberg Television for Asia Pacific and will focus on launching and managing new media partnerships, as well as building relationships with existing partners. He is also expected to develop localised television, digital, print and radio content partnerships with companies ranging from start-ups to global media companies. The first task in his new role will be to launch Bloomberg TV Bulgaria later this month through an extended partnership with Bulgaria On Air.
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