Eric Mika has joined LeTV as senior VP of open ecosystems, strategic alliances and partnerships, a key role for the Chinese company as it steps up its global expansion.
Based in New York, Mika joins as LeTV is rolling out hardware and content offerings later this fall with the U.S. launch of its digital storefront, LeMall.
Founded in November 2004 by Jia Yueting, LeTV Group is dedicated to offering consumers streaming content across a wide range of devices–even including electric cars. Users can access a vast library of LeTV-owned and partner-distributed movies, TV shows and streaming video.
Read more at Variety