HONG KONG (January 24, 2017) – Celestial Tiger Entertainment (CTE), operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, ended 2016 on a high note with stellar ratings across its channels in key markets. These stellar ratings give CTE the second most top-rated channels among all international channel providers in the Philippines, Malaysia and Singapore respectively, and involve CTE’s full suite of live-action channels (Celestial Movies, Celestial Classic Movies, cHK, KIX and Thrill).
In the Philippines, CTE was second among international channel providers with the greatest number of channels in the top 30 [1]. For the second half of 2016, KIX, Thrill and Celestial Movies Pinoy all placed among the top 30 most-watched pay TV channels in the Philippines. In addition, KIX, Thrill and Celestial Movies Pinoy hit their highest viewership ever in December [2]. The December ratings for the three channels grew by 29%, 77% and 69% respectively as compared to the previous five months [3]. Programmes such as CTE-produced reality show The Ultimate BROcation and combat sports series such as Lucha Underground on KIX, movies including A Christmas Horror Story on Thrill as well as Paris Holiday on Celestial Movies Pinoy helped hit a record-high in December.
In Malaysia, CTE is the number one international channel provider with the greatest number of top 20 channels watched by Astro Chinese 20+ and is tied for the #1 spot, with the greatest number of top 30 channels [4]. For the full year of 2016, CCM, CM and CM HD were the most-watched regional movie channels with Astro Chinese 20+ [5]. Meanwhile, among Astro 20+ viewers, KIX HD was the #1 English general entertainment (GE) channel in 2016 [6].
In Singapore, CTE ranked second among all international channel providers with the greatest number of reported channels in the top 30. For the month of November and December in 2016, CM, CCM, cHK and KIX all placed within the top 30 most-watched pay TV channels among pay TV 20+ audiences [7].
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Sources:
Kantar Media (National Philippines). Whole day.
[1] C&S 20+; Top 30 cable & satellite channels; counting excludes local channel provider(s); Jul-Dec 2016; ranked by average audience.
[2] since data availability in national panel (KIX & Thrill from June 2012/ CM Pinoy from May 2016); based on monthly audience.
[3] Dec 2016 vs. Jul-Nov 2016
Kantar Media (Malaysia DTAM). 2016; whole day; consolidated (as of Jan 4, 2017). Ranked by average audience on an individual channel basis.
[4] Astro Chinese 20+; Top 20/ Top 30 pay TV channels on Astro; counting excludes local channel provider(s)
[5] Astro Chinese 20+; Regional movie channels (incl. Celestial, Celestial HD, Celestial Classic, Cinemax, Fox Action HD, Fox Family HD, Fox Movies, Fox Movies HD, HBO, HBO HD, Sundance HD, TVB Classic Movies).
[6] Astro 20+; English GE channels (incl. AXN, AXN HD, Diva, Diva HD, E!, Fox HD, FX HD, Hits HD, ITV Choice, Lifetime, Lifetime HD, KIX HD, MTV, Star World, Star World HD)
SG-TAM. Nov-Dec 2016 (data as of Jan 17, 2017). Whole day.
[7] Pay TV 20+; Top 30 Pay TV channels; counting excludes local channel provider(s); ranked by average audiences on an individual reported pay TV channels basis.
Media Contact:
Pauline Poon
Celestial Tiger Entertainment
T: 852 2239 6131
E: pauline.poon@celestialtiger.com
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a leading independent media company dedicated to entertaining audiences in Asia and beyond. The company creates and distributes branded pay television channels and services targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television services including: CELESTIAL MOVIES, the premier 24-hour first-run Chinese movie channel in Asia and beyond; CELESTIAL CLASSIC MOVIES, the world’s most-widely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES PINOY, the Chinese movie channel that is programmed, dubbed and promoted specifically to Filipino viewers; cHK, the Chinese entertainment channel offering the latest Hong Kong and other Asian blockbuster movies, alongside highly-anticipated Chinese dramas and series; KIX, the ultimate destination for action entertainment; KIX 360, the dedicated Over-The-Top (OTT) linear feed for KIX; MIAO MI, the Mandarin “Edutainment” channel created for preschool kids across Asia; THRILL, Asia’s only regional horror, thriller and suspense movie channel; and THRILL 360, the dedicated Over-The-Top (OTT) linear feed for THRILL. All of CTE’s channel brands are available as linear, on-demand and over-the-top services. CTE also produces original production for its bouquet of channels.
Headquartered in Hong Kong, CTE’s majority shareholders are Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a diversified Asian entertainment company owned by Astro Overseas Limited; and Lionsgate, the world’s largest independent filmed entertainment studio.
For more information, please visit www.celestialtiger.com.