Discovery CEO Touts Ad Trends, Digital Revenue Upside

3 Nov, 2015 – David Zaslav says “we haven’t done a great job” monetizing digital viewers and talks about potential direct-to-consumer service launches and what stronger-than-expected recent pay TV subscriber trends mean.

Discovery Communications management on Tuesday touted advertising market strength in the back-half of the year, upside in terms of revenue for its online viewership and the possible upside from better-than-expected pay TV subscriber trends. It said it continues to weigh a possible U.S. launch of direct-to-consumer video services.

Read more at the Hollywood Reporter

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