Singapore, 9 December, 2015 – Discovery Networks Asia-Pacific (DNAP), a division of the number-one pay-TV programmer Discovery Communications, received a total of seven accolades – four gold and three silver – at the 2015 PromaxBDA Asia Awards held in Singapore from 2-3 December. The wins include:
• Gold:
o ‘Best Reality Campaign’ for EVE’s HUSBAND HUNTERS.
o ‘Best Leisure & Lifestyle Promo’ for TLC’s EXTREME MAKEOVER: WEIGHTLOSS EDITION.
o ‘Best Public Service Announcement’ for Discovery Channel Taiwan’s CONSERVATION MONTH FEATURING RAINIE YOUNG.
o ‘Best Animation’ for Discovery Channel’s AFTERSHOCK: DISASTER IN NEPAL.
• Silver:
o ‘Best Reality Promo’ for Discovery Channel India’s MAN VS. WILD.
o ‘Best Leisure & Lifestyle Promo’ for TLC’s NESCAFE DOLCE GUSTO: SUNDAY BRUNCH.
o ‘Best Sponsor/Brand Integration Spots’ for TLC’s NESCAFE DOLCE GUSTO: SUNDAY BRUNCH.
Karen Cheah, Vice President, Creative Services, DNAP, said, “The recognition is an honour as it reflects the commitment and effort made by the teams, to continue to push the creative boundaries. To receive an award among the best in the business is a great compliment – especially in this highly competitive multi-screen environment, where brand content and promotion has to constantly remain innovative, fresh and authentic.”
The PromaxBDA Asia Awards honours the region’s finest work in television promotion, marketing and design, and is regarded as the highest accolade for professionals in the broadcast media and electronic industry. Awards entries are open to satellite, cable, broadcast television and radio stations, advertising agencies and associated new media, their agencies and production houses, who all compete to be recognised as the best in Asia. The entries submitted for the awards were judged on overall creativity, production quality, and results in achieving marketing objectives.
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