Disney to Start Direct-to-Consumer Video Service in the U.K.

22 Oct, 2015 – Walt Disney Co. is introducing its first standalone streaming service, a video and music product in the U.K. that highlights the media company’s effort to reach viewers outside of the traditional cable TV package.

DisneyLife, which debuts next month, will feature archived Disney Channel shows, Disney and Pixar films, and music, the world’s largest entertainment company said in a statement Wednesday. It will cost 10 pounds ($15.44) a month and be accessible on home computers as well as mobile and tablet devices.

Disney, like other media companies, is adjusting to a shift in consumer viewing, which includes an explosion in online, on-demand TV on services like YouTube and Netflix Inc. The product, which will be available in five languages initially, will be rolled out to other European markets, Disney said in the statement.

Read more at Bloomberg

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