Telecom giant PCCW is expanding into the OTT frontier with a new platform dedicated to fresh Korean TV content eyeing markets in Hong Kong and beyond, despite foreseeable intense competition.
Janice Lee, managing director of PCCW Media Group, said the launch of new platform Viu OTT was an attempt to swiftly respond to changing audience habits locally and abroad, despite advertising dollars not yet catching up with the fast-growing online media industry.
“Audiences watch content all over the world and they want the content now,” Lee said. “But TV stations are too slow.”
Read more at South China Morning Post