(January 13, 2016 – Hong Kong) LeEco (formerly Letv) premiered its new brand and logo during the “Global Brand Upgrade” press conference under the theme of “A New Eco World”. The company unveiled its new brand logo for the Le Ecosystem and its seven sub-ecosystems.
The new logo consists of the letters “L” and “E”, conveying the quintessence of the LeEco world with its simple and elegant design. The four strokes which comprise “LE” each represent one of the four tiers of the Le Ecosystem – Platform, Content, Device and Application. The dot formed by the overlapping of two strokes symbolizes the pivot of the entire ecosystem: EUI and Le Fans. The connection and interaction between the letters “L” and “E” expresses the LeEco spirit of constant disruption, breaking boundaries and eco synergy. The three colors of blue, red, green and grey represent the integration of technology, culture and the Internet within the Le Ecosystem.
The current upgrade of the Le Ecosystem brand means that LeEco is looking beyond the Chinese domestic market to compete with global Fortune 500 giants and is ready to make disruptive changes on the global scale.
The word “TV” has been eliminated from all sub-ecosystem logos, showing that LeEco has fully grown from a video website in 2004 into a full-featured “eco world” integrating Platform, Content, Device and Application.
LeEco also announced the name change of Letv.com to Le.com, the adoption of its new global top-level domain “le.com”. Besides, it announced the global strategies of Le Vision Pictures and Le Cloud in 2016, opening a new chapter in Le Ecosystem’s development as it fully gears up for global expansion.
“Letv is where we started, but LeEco is our future,” said Ablikim Ablimit, Le Holdings’ Vice President of Strategy, “We will create a more beautiful eco world with new value for our users. And our brand-new logo will bring users into this exciting world.”
After the full implementation of LeEco’s seven sub-ecosystems in 2015, LeEco’s strategic focus in 2016 will be on globalization, global open ecosystem, and achieving perfect synergy among the sub-ecosystems, according to Le Holdings’ Vice President of Strategy Ablikim Ablimit.
LeEco’s strategic goal of globalization is to not only make its products available in major global markets but also bring its entire ecosystem to major regions and countries of the world, and provide the ultimate experience and superior value to users in those countries and regions. LeEco’s strategic priorities in this regard are countries and regions with huge potential for breakthrough innovation or with high-speed growth such as the U.S. and India. Meanwhile, it will also keep on expanding in Southeast Asia markets including Hong Kong.
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About LeEco
Founded in November 2004 by Jia Yueting, Le Holdings is committed to creating the “Le Ecosystem,” a next-generation Internet engine that is vertically-integrated to offer an online platform complete with content, device and application. Le Holdings is engaged in a rich array of businesses, spanning from Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce and Internet-based electric vehicles. Le Holdings comprises a number of subsidiaries, including Le.com, Le Vision Pictures, Le Holdings, Le Finance and Le Mobile. In 2014, the aggregate sales of Le Holdings amounted to approximately RMB 10 billion.
Le.com made history on August 12, 2010 when it was listed on the Shenzhen Stock Exchange, making it the world’s first IPO company in the sector. Le.com was also the first video company listed on China’s A-share market. Prolific as well as successful, Le.com currently offers more than 100,000 episodes of TV dramas and over 5,000 movie titles. In addition, the site draws an estimated 250 million page views per day, 350 million users per month, 100 million daily content viewers on mobile devices, and 10 million daily content viewers on large-screen TVs.
LeEco Hong Kong, as the headquarters of Asia Pacific region, was officially set up in August 2014, marking an important milestone of the company’s expansion in the overseas market. The company provides Hong Kong with an established vertically integrated ecosystem of “Platform + Content + Terminal + Application”. LeEco has held 13 online flash sales in Hong Kong, with thousands of smart devices sold on every occasion. Currently, LeEco Hong Kong offers various sales channels for users, including online pre-ordering services and 1,800+ offline outlets in Hong Kong and Macau. As the only entertainment platform with over 1,500 hours of 4K programs in Hong Kong, LeEco has always been committed to providing rich and diverse online content including movies, dramas, variety shows and concerts to its fans.